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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

An Introduction to Google Data Studio

Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface and Connecting to a Data Source Website owners typically rely on Google Analytics to gain an understanding of how well their websites are performing. However, it’s easy to get overwhelmed with the amount of information available through Google Analytics, and many of the canned reports display the data in a confusing way. These reports are also littered with information that may not be relevant to your business goals. Here’s some good news. Google provides a wonderful tool called “Data Studio” that makes it [...]

By |2019-10-14T08:12:54-05:00October 7th, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on An Introduction to Google Data Studio
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Social Media for Business

Why It Makes Sense for Your Organization to Dominate the Social Channels Image by TeroVesalainen from Pixabay  Many marketing and sales professionals admit that attention to business social media outreach tends to wane when times are busy. With so many marketers wearing numerous hats within small businesses, it’s no wonder that social media can become neglected when other duties call. After all, you can crank out a few, quick posts in no time at all, so it’s easy to push social media to later. Plus, you could argue that employees really should focus on the big-ticket, large expense efforts to ensure organizations are [...]

By |2019-10-16T08:14:09-05:00September 18th, 2019|Categories: Social Media|Tags: , |Comments Off on Social Media for Business
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5 Essentials for Graphic Design for Business

(Photo by Tranmautritam from Pexels) Graphic design is important to every business since it helps create an organization's brand and communicates what the business is about. Whether you’re designing your own marketing material or are working with a professional graphic designer, there are some key graphic design aspects to address, so that your marketing looks its best now and long-term. Want to know what great graphic designers wished their clients knew? Here are 5 things to consider when designing a business’ marketing material. Consider these tips the "must haves" for professional graphic design. 1. How is your marketing [...]

By |2019-10-16T08:14:21-05:00September 17th, 2019|Categories: Graphic Design|Tags: , |Comments Off on 5 Essentials for Graphic Design for Business
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Online Reviews: Why You Should Care

The Power of Online Reviews Online reviews can be a powerful tool in helping you provide a better customer experience. I know of a small business owner who has a creative approach to using online reviews that helps give him fresh ideas on improving the customer experience. He focuses his energy on the competitors’ lowest reviews and works with his employees to ensure his business excels in the areas where the competition struggles. This business owner truly values his customers’ reviews, responds to each one, involves his team and differentiates his business with a strong focus on excellence in [...]

By |2019-08-29T11:10:41-05:00August 29th, 2019|Categories: Marketing, PR, SEO|Comments Off on Online Reviews: Why You Should Care
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Media Relations: It’s Beginning to Look a Lot Like Christmas

To earn your products media coverage during the holidays, pitch for the holiday gift guides now. It’s indeed still hot in the summer, so it’s challenging to think ahead to the holiday season. However, if you want your products to be featured in magazines' holiday gift guides, the time to pitch is now (August). Most national magazines work on a 3-6 month lead time in terms of lining up the articles they’ll include in each issue. That means media relations strategists have Christmas sales and promotions on their minds as early as July and August. With this lead time in [...]

By |2019-08-12T17:56:14-05:00August 13th, 2019|Categories: PR|Tags: , , |Comments Off on Media Relations: It’s Beginning to Look a Lot Like Christmas
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LinkedIn Background Image Often Overlooked Opportunity

As marketing experts and graphic designers, we’re always looking for good ways for organizations to build their brands and maximize their investment. While the social media channel LinkedIn has been available since May 2003, I’m still surprised at the number of businesses that don’t apply their branding to their LinkedIn company page. Our team is here to end the boring, light blue, starry default and give businesses’ brands more reach. Organizations of all sizes can use their logos and brand standards to create a LinkedIn background image that emphasizes their products/services as well as values. The ideal size for this [...]

By |2019-08-12T17:27:17-05:00August 12th, 2019|Categories: Graphic Design, Social Media|Tags: |Comments Off on LinkedIn Background Image Often Overlooked Opportunity
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What is Search Engine Optimization (SEO) and How Does It Help Your Business?

Search engine optimization (SEO) is constantly changing and can be quite complex. If you as a business owner or your marketing team needs guidance on tips for optimizing your website to attract more qualified and local web traffic, this is the definitive guide to SEO and local search. We're regularly updating this page with the latest updates so bookmark this page and visit it frequently. Setting Goals for Search Engine Optimization All search engine optimization (SEO) efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off [...]

By |2020-02-19T14:11:05-06:00July 31st, 2019|Categories: SEO, Web Design, Website Analytics, Website Maintenance|Comments Off on What is Search Engine Optimization (SEO) and How Does It Help Your Business?
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Local Online Marketing & Why It’s Essential to Business

  Local online marketing, also referred to as location-based marketing, is critical for businesses of all types and sizes, whether a business is a brick-and-mortar store front, online-only businesses or a combination of the two. Local online marketing is important because the web searcher’s location factors into the search results that search engines show. Plus, people often want to work with people and businesses that support their local area. Let’s dig into three key areas that can help all businesses improve their local marketing efforts online and attract more customers. Web Content that’s Ready for Local Customers Optimizing your website [...]

By |2019-07-20T15:56:46-05:00July 16th, 2019|Categories: SEO|Tags: |Comments Off on Local Online Marketing & Why It’s Essential to Business
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