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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

Which Graphic File Format is Best: Vector and Raster Images

Low resolution, high resolution, which graphic file do you need when? Which graphic file format is best? We are frequently asked just this. The answer? How your graphics will be used dictates whether you need a low-resolution or high-resolution image. To further complicate things, business leaders often can’t open the art files because they don’t have (and don’t need) the graphic design programs (such as Adobe Photoshop, Illustrator and InDesign) used to create the graphics. In this post, we’ll explain those terms a bit and show examples of when a graphic file has been used incorrectly and how to correct… Continue Reading Which Graphic File Format is Best: Vector and Raster Images

By |2019-10-16T08:13:37-05:00October 15th, 2019|Categories: Graphic Design|Tags: , |Comments Off on Which Graphic File Format is Best: Vector and Raster Images
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Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source

In the first article in this series, I introduced you to how Google Data Studio can help you more effectively communicate how your website is performing. In this article, I’ll introduce you to the Data Studio interface and help you connect it to Google Analytics. Before we get started, you’ll need to have a Google Analytics account and property already setup. Don’t worry if you don’t already have a Google Analytics account setup since Google provides a sample data source to experiment with. Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface… Continue Reading Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source

By |2019-10-14T08:13:49-05:00October 14th, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source
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Content is Still King

Content is still king. You’ve heard it before, but what are you writing to share your industry leadership? Are you generating content that gives your prospects and customers more reasons to return to your website and engage with you? Professional writing is an important factor here and the opportunities to share your content is endless. Let’s explore some of the common challenges with content generation for business leaders and some ways to get over that hurdle. 1. Limited time to write. I hear this all the time and I do understand. Most business leaders have schedules packed back-to-back from morning… Continue Reading Content is Still King

By |2019-10-16T08:13:53-05:00October 12th, 2019|Categories: Professional Writing|Tags: , |Comments Off on Content is Still King
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Fastest Growing Instagram Account & What Matters

With all the buzz around social media, I find the statistics about the fastest-growing Instagram accounts fascinating. I'm updating this post on October 8, 2019, from its original publication on June 10, 2016, to see how social media trends have changed and who seems to make the most progress on gaining followers on Instagram.  The individuals behind the social media may be of even greater interest and definitely can teach business a few tricks. Question: In 2016, who "broke the record (on Instagram) held for almost a year by former soccer star David Beckham, who took twice as long to… Continue Reading Fastest Growing Instagram Account & What Matters

By |2019-10-08T17:08:10-05:00October 8th, 2019|Categories: PR, Social Media|Tags: , |Comments Off on Fastest Growing Instagram Account & What Matters
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An Introduction to Google Data Studio

Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface and Connecting to a Data Source Website owners typically rely on Google Analytics to gain an understanding of how well their websites are performing. However, it’s easy to get overwhelmed with the amount of information available through Google Analytics, and many of the canned reports display the data in a confusing way. These reports are also littered with information that may not be relevant to your business goals. Here’s some good news. Google provides a wonderful tool called “Data Studio” that makes it… Continue Reading An Introduction to Google Data Studio

By |2019-10-14T08:12:54-05:00October 7th, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on An Introduction to Google Data Studio
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Social Media for Business

Why It Makes Sense for Your Organization to Dominate the Social Channels Image by TeroVesalainen from Pixabay  Many marketing and sales professionals admit that attention to business social media outreach tends to wane when times are busy. With so many marketers wearing numerous hats within small businesses, it’s no wonder that social media can become neglected when other duties call. After all, you can crank out a few, quick posts in no time at all, so it’s easy to push social media to later. Plus, you could argue that employees really should focus on the big-ticket, large expense efforts to ensure organizations are… Continue Reading Social Media for Business

By |2019-10-16T08:14:09-05:00September 18th, 2019|Categories: Social Media|Tags: , |Comments Off on Social Media for Business
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5 Essentials for Graphic Design for Business

(Photo by Tranmautritam from Pexels) Graphic design is important to every business since it helps create an organization's brand and communicates what the business is about. Whether you’re designing your own marketing material or are working with a professional graphic designer, there are some key graphic design aspects to address, so that your marketing looks its best now and long-term. Want to know what great graphic designers wished their clients knew? Here are 5 things to consider when designing a business’ marketing material. Consider these tips the "must haves" for professional graphic design. 1. How is your marketing… Continue Reading 5 Essentials for Graphic Design for Business

By |2019-10-16T08:14:21-05:00September 17th, 2019|Categories: Graphic Design|Tags: , |Comments Off on 5 Essentials for Graphic Design for Business
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Online Reviews: Why You Should Care

The Power of Online Reviews Online reviews can be a powerful tool in helping you provide a better customer experience. I know of a small business owner who has a creative approach to using online reviews that helps give him fresh ideas on improving the customer experience. He focuses his energy on the competitors’ lowest reviews and works with his employees to ensure his business excels in the areas where the competition struggles. This business owner truly values his customers’ reviews, responds to each one, involves his team and differentiates his business with a strong focus on excellence in… Continue Reading Online Reviews: Why You Should Care

By |2019-08-29T11:10:41-05:00August 29th, 2019|Categories: Marketing, PR, SEO|Comments Off on Online Reviews: Why You Should Care
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