SEO + SMM: Aren’t They the Same?

According to a recent survey, nearly 80 percent of small businesses with an SEO strategy are confident in their understanding of SEO best practices. Many of those same businesses list social media as part of their SEO strategy, which indicates the understanding of SEO is not quite as clear as business owners might believe. “Small business owners can often get their wires crossed when it comes to SEO strategies, usually mentioning things like social media.” - Ryan Scollon Search Engine Optimization (SEO) focuses on organic search results bringing traffic to your website, brand awareness, lead generation and reputation management. [...]

2019-05-28T17:07:51-05:00By |Categories: SEO, Web Design|

Search Engines Provide Aggregated Results

It’s March 12, 2019 and the 30th birthday of the World Wide Web. Ten years later, Google was founded. Search engines have become an integral part of our daily lives by helping us find answers to nearly any question we can think of. We even have fun with search engines by asking Alexa “what’s your favorite color?” or “are you a spy?” Search engines are continuously evolving in the feature sets they offer, but their purpose of helping searchers find key information has not changed. A feature recently introduced that’s becoming more prevalent at an exponential pace is aggregated [...]

2019-05-28T17:08:27-05:00By |Categories: SEO, Web Design|

Local SEO – Part Three

Tools of the Trade In part one of this series, we discussed how local SEO strategy can affect small businesses. In part two, we highlighted a single industry and explained how local SEO helps the business and consumers as well. If you’re still not convinced how important local SEO is, consider the following statistics. 78 percent of local mobile searches result in offline purchases. (HubSpot) 18 percent of local mobile searches lead to a sale within one day. (Google) 50 percent of local mobile searchers are looking for business information like a local address. (Go-Globe) 50 percent of consumers [...]

Local SEO – Part Two

Part one of this series introduced Local SEO. This post is going to focus on one trade to show what a searcher experiences and highlight some areas you might want to work on for your business. “Plumbers near me” While located in Houston’s 77018 zip code, on a desktop, a search for “plumbers near me” resulted in the screen capture below. This appeared at the very top of the search results, in fact, above the search results. Take note of the “Sponsored” label in the top right corner, which indicates these three search results are paid ads. These are [...]

2019-05-28T17:10:02-05:00By |Categories: SEO, Web Design|Tags: , |

Local SEO – Part One

According to Google, nearly 1/3rd of all mobile searches are related to location (as of 2016 data). Most local search terms tend to be along the lines of “restaurants near me” or “restaurants in the Heights” for example, indicating most likely the searcher is planning where to eat soon or has an immediate need. Sending the right signals to clients, prospects and search engines is crucial to connecting with people at the right time. These statistics from Google make it clear that local SEO should be taken seriously. 50 percent of consumers who conducted a local search on their [...]

2019-05-28T17:10:16-05:00By |Categories: SEO, Web Design|Tags: |

Why Website Speed Matters

The rapid growth of access to high speed devices connected to high speed networks has resulted in people being able to consume a large amount of information from a wide variety of sources in a very short time period. This happens every day and every day it seems to happen faster and on a larger scale.  It’s become more important than ever to respect your customers time and provide the least path of resistance wherever possible. In this article we’re going to identify some barriers to a successful website and how to tackle those barriers. We expect speed A website [...]

How to Improve Your Web Site’s Search Engine Optimization (SEO)

How to Boost Your SEO with Key Words and Page Titles If  you've been following the Tell Your Tale blog, you now know how to select your keywords for your web site. Now let's focus on where to implement the key words on your web site because not only should the keywords be in the copy that's visible on your web site, but also in the code that's hidden behind the scenes. Let's start with page titles. Page titles are one of the most important pieces of search engine optimization (SEO) and are often overlooked. Your page titles show [...]

2019-05-28T17:13:15-05:00By |Categories: SEO, Web Design|Tags: , |

Search Engine Optimization (SEO) Basics – post 1

There's a lot of talk about search engine optimization (SEO) for websites so I thought I'd share some tips that any business or individual could use. When Tell Your Tale launches a web site for a business, we make sure to address these items and many more. Since there's a lot to cover, I'll share these SEO tips in a series of blog posts so check back often and look at some of the websites that Tell Your Tale has created. One of the first things to consider is which tools people use for Internet search. The latest research [...]

2019-05-28T17:13:31-05:00By |Categories: SEO, Web Design|Tags: , |

SEO Basics – post #2: Choosing the Right Key Words

When you need to develop key words to use on your web site, start by making a list of the words you think prospective customers may use to do an Internet search. Capitalization is not critical. Just make a list of the words you'd enter into a Google search to find a company or product like yours. Think of any features that make your product or service unique as that could be helpful. For instance, if you primarily do business in Houston, you might consider adding that city name to your keywords (also spelled "key words" with the space [...]

2019-05-28T17:13:43-05:00By |Categories: SEO, Web Design|Tags: , |