/SEO

An Introduction to Search Engine Optimization (SEO)

Search engine optimization is constantly changing and can be quite complex. This article will provide some guidance on considerations when building or maintaining your website, so that you can understand the areas that are working and those that need improvement. Start at the End All search engine optimization efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off on the right foot. Specific – The more specific your goal, the more effective you’re likely to be at achieving the goal. There’s a big difference between “drive [...]

2019-07-31T14:52:29-05:00By |Categories: SEO, Web Design, Website Analytics, Website Maintenance|

Local Online Marketing & Why It’s Essential to Business

  Local online marketing, also referred to as location-based marketing, is critical for businesses of all types and sizes, whether a business is a brick-and-mortar store front, online-only businesses or a combination of the two. Local online marketing is important because the web searcher’s location factors into the search results that search engines show. Plus, people often want to work with people and businesses that support their local area. Let’s dig into three key areas that can help all businesses improve their local marketing efforts online and attract more customers. Web Content that’s Ready for Local Customers Optimizing your website [...]

2019-07-20T15:56:46-05:00By |Categories: SEO|Tags: |

Contractors Need Websites

Are websites worth the investment? As an underground utility contractor, you work extremely hard to manage costs. So, cost-effective marketing is an extremely important part of your business. This often means that things like websites become outdated or you choose to have no website at all. But as we barrel toward 2020 at breakneck speed, that model is going to have to change. First impressions matter. A modern, functional website is now part of making a good first impression to prospective employees, prospective customers and to the communities where you are working. Skilled employees are on the hunt for work [...]

SEO + SMM: Aren’t They the Same?

According to a recent survey, nearly 80 percent of small businesses with an SEO strategy are confident in their understanding of SEO best practices. Many of those same businesses list social media as part of their SEO strategy, which indicates the understanding of SEO is not quite as clear as business owners might believe.“Small business owners can often get their wires crossed when it comes to SEO strategies, usually mentioning things like social media.” - Ryan ScollonSource: https://themanifest.com/seo/small-business-seo-best-practices-2019Search Engine Optimization (SEO) focuses on organic search results bringing traffic to your website, brand awareness, lead generation and reputation management. SEO includes [...]

2019-08-14T15:18:09-05:00By |Categories: SEO, Web Design|

Search Engines Provide Aggregated Results

It’s March 12, 2019 and the 30th birthday of the World Wide Web. Ten years later, Google was founded. Search engines have become an integral part of our daily lives by helping us find answers to nearly any question we can think of. We even have fun with search engines by asking Alexa “what’s your favorite color?” or “are you a spy?” Search engines are continuously evolving in the feature sets they offer, but their purpose of helping searchers find key information has not changed. A feature recently introduced that’s becoming more prevalent at an exponential pace is aggregated [...]

2019-05-28T17:08:27-05:00By |Categories: SEO, Web Design|

Local SEO – Part Three

Tools of the Trade In part one of this series, we discussed how local SEO strategy can affect small businesses. In part two, we highlighted a single industry and explained how local SEO helps the business and consumers as well. If you’re still not convinced how important local SEO is, consider the following statistics. 78 percent of local mobile searches result in offline purchases. (HubSpot) 18 percent of local mobile searches lead to a sale within one day. (Google) 50 percent of local mobile searchers are looking for business information like a local address. (Go-Globe) 50 percent of consumers [...]

Local SEO – Part Two

Part one of this series introduced Local SEO. This post is going to focus on one trade to show what a searcher experiences and highlight some areas you might want to work on for your business. “Plumbers near me” While located in Houston’s 77018 zip code, on a desktop, a search for “plumbers near me” resulted in the screen capture below. This appeared at the very top of the search results, in fact, above the search results. Take note of the “Sponsored” label in the top right corner, which indicates these three search results are paid ads. These are [...]

2019-05-28T17:10:02-05:00By |Categories: SEO, Web Design|Tags: , |

Local SEO – Part One

According to Google, nearly 1/3rd of all mobile searches are related to location (as of 2016 data). Most local search terms tend to be along the lines of “restaurants near me” or “restaurants in the Heights” for example, indicating most likely the searcher is planning where to eat soon or has an immediate need. Sending the right signals to clients, prospects and search engines is crucial to connecting with people at the right time. These statistics from Google make it clear that local SEO should be taken seriously. 50 percent of consumers who conducted a local search on their [...]

2019-05-28T17:10:16-05:00By |Categories: SEO, Web Design|Tags: |

Why Website Speed Matters

The rapid growth of access to high speed devices connected to high speed networks has resulted in people being able to consume a large amount of information from a wide variety of sources in a very short time period. This happens every day and every day it seems to happen faster and on a larger scale.  It’s become more important than ever to respect your customers time and provide the least path of resistance wherever possible. In this article we’re going to identify some barriers to a successful website and how to tackle those barriers. We expect speed A website [...]

How to Improve Your Web Site’s Search Engine Optimization (SEO)

How to Boost Your SEO with Key Words and Page Titles If  you've been following the Tell Your Tale blog, you now know how to select your keywords for your web site. Now let's focus on where to implement the key words on your web site because not only should the keywords be in the copy that's visible on your web site, but also in the code that's hidden behind the scenes. Let's start with page titles. Page titles are one of the most important pieces of search engine optimization (SEO) and are often overlooked. Your page titles show [...]

2019-05-28T17:13:15-05:00By |Categories: SEO, Web Design|Tags: , |