/PR

Media Relations: It’s Beginning to Look a Lot Like Christmas

To earn your products media coverage during the holidays, pitch for the holiday gift guides now. It’s indeed still hot in the summer, so it’s challenging to think ahead to the holiday season. However, if you want your products to be featured in magazines' holiday gift guides, the time to pitch is now (August). Most national magazines work on a 3-6 month lead time in terms of lining up the articles they’ll include in each issue. That means media relations strategists have Christmas sales and promotions on their minds as early as July and August. With this lead time in [...]

2019-08-12T17:56:14-05:00By |Categories: PR|Tags: , , |

How to Engage on Social Media for Real Engagement

As event season slows for the summer, many professionals look to social media to engage with customers and prospects. Staying top of mind is critical. Stepping up the quality of your posts and the frequency of posting is smart, but how you’re engaging is more important. Let’s dig into a few keys to engaging more with social media because more isn’t always better. Don’t just post. Engage. While it can be overwhelming to reply to every comment on social media, professionals can plan a set time each day to reply to comments and shares. Dedicating even 15-30 minutes each day [...]

2019-08-05T14:30:44-05:00By |Categories: PR, Social Media|Tags: |

The Importance of Branding for Your Employees

Your brand... It's the complete package of what customers and prospects think of when they hear your company name. Your brand also differentiates you from your competition. A lot of attention is paid to branding a business in order to stand out and remain memorable with customers. However, many overlook the fact that your branding is also an important aspect for your own staff. Let's explore the impact of branding on your team. Our marketing agency works with, among others, companies that win work if they're the lowest bidder. Common with government work, the theory is that the company [...]

2019-04-30T10:57:43-05:00By |Categories: Marketing, PR|

How to Get Media Coverage for Your Business

Getting positive media coverage for your business generates wide-reaching prospects with a lot of credibility. It’s no wonder that a lot of business owners want to get their businesses covered in the media positively, but they really don't know how to go about it. Let’s explore how to generate more PR for your business that boosts your media coverage and enhances your company’s visibility in the market. Set Specific Goals What is your PR strategy? Start with the end goal in mind and determine which media outlets (radio, TV, printed publications and online outlets) match up with your business's [...]

2019-03-26T09:14:37-05:00By |Categories: PR, Tell Your Tale|Tags: , |

How to Boost Your Visibility and Revenues with Marketing

Here are 5 marketing efforts that each business leader can undertake to boost visibility and drive revenue. 1. Identify the networking circles that delivered a strong return on your investment (ROI)―both in dollars and time investment. Which ones did not? Ditch the groups that were lackluster and accept that you gave it a try and now know groups that don’t work for your business. Then, invest more in those groups that prove promising. Don’t hesitate to try new networking groups. 2. Show up. It doesn’t do your business any good to become a new member of XYZ organization but [...]

2019-03-26T09:15:46-05:00By |Categories: PR, Professional Writing|Tags: , , |

What’s your PR strategy for 2019?

What does your PR plan look like for the New Year? Do you have a defined public relations (PR) strategy? PR includes press releases but should take a broader look. (Yes, PR is much more than a press release.) It also includes how your business communicates with your shareholders (for public companies at least), board of directors, employees, customers and prospects, as well as the outside community. Having a PR plan for the New Year is important, so that you can align how and when you will communicate with your key audiences tied to your overall business strategy. Here [...]

2019-03-26T09:16:53-05:00By |Categories: PR|Tags: , , , |

How to Use Instagram Stories for Business

If your business sells a visual product such as a restaurant, art gallery or retail space, Instagram offers a host of promotional opportunities for you. While posting photos and videos to Instagram (as well as other social outlets) can be rewarding, this post will examine specific ways to use Instagram Stories to boost your visibility and draw traffic to your venue. First, the key difference between posting to Instagram and posting to Instagram (IG) Stories is that with Stories, you can post multiple photos and videos together in a slide format so that viewers can swipe through the photos [...]

2019-08-05T14:37:50-05:00By |Categories: PR, Social Media|Tags: , |

Instagram + Business = Great Mix for Marketing ROI

How to Use Instagram to Promote Your Business Instagram is a photo- and video-sharing app that allows users to post and review images from people and brands from all over the world. Brands have flocked to Instagram to keep up with users who are drifting away from written content in favor of beautiful photos that are more engaging and easier to consume. So how can your business and brand get going with Instagram? What's Your Goal for Instagram? Start by defining your business goal for using Instagram. Are you using it because you keep hearing a lot about this [...]

2019-08-05T14:42:57-05:00By |Categories: PR, Social Media|Tags: |

Importance of Creating Customer Profiles of Your Ideal Clients

Whether your business is in growth mode or an established organization with a large customer database, understanding your clients, what motivates them to buy from you, and how to find more prospects like them is essential for business success. Writing customer profiles or “personas” helps crystallize who your ideal clients are, what makes them tick and what they need from you to complete purchases. Without that type of information, business leaders find their teams are trying a host of activities to make sales, but they aren’t being strategic, leading to wasted time and costs. Instead, what if your business [...]

2019-03-26T09:20:21-05:00By |Categories: PR|Tags: |

Why Blogging for Business is Important

The Benefits of Blogging for Business Why is it important to have a business blog? Blogging once was a platform that allowed individuals to voice their opinions in an ungated way. Blogging has since evolved into a necessary tool for businesses to stay current and visible amongst customers and prospects. Let’s explore the various benefits of business blogging. Reason #1: Blogging boosts search engine optimization. Search engines such as Google and Bing reward websites that publish new/fresh content by sending more site visitors their way. By publishing blog pots regularly, you’re building out the resources that your website offers, [...]

2019-03-26T09:21:08-05:00By |Categories: PR|Tags: |