Ways to Stay in Front of Your Customers during the COVID-19 Pandemic

As business leaders worldwide look for ways to minimize the impact of the COVID-19 pandemic on their revenues, we're sharing ways to stay in front of your customers while maintaining physical distance. Below are 7 tips to reach out to clients and prospects to keep your business humming. We'd love readers to add comments to this blog post about additional tips as well as the responses you experience when trying out these. 1). Mail clients and prospects a holiday card with a personal note. We've sent branded Easter cards this week. You could also send a "Welcome Spring" note or [...]

By |2020-04-15T09:07:52-05:00April 9th, 2020|Categories: Blog, PR|0 Comments

A Great Customer Service Analogy & Why It Matters

Customer service is an important part of any business. Marketing is no different. I don't pretend to have all the answers, which is why I read a lot of business books on topics that include superior customer service and ask a lot of questions. My latest read is a book called The Rules of Woo by Cindy Solomon. I thought the following excerpt is an especially interesting look at how many companies treat their prospects and customers. What do you think of the following? A man dies and finds himself at the pearly gates. The guard at the gate is [...]

By |2020-02-19T14:35:51-06:00December 7th, 2015|Categories: PR|Tags: , |Comments Off on A Great Customer Service Analogy & Why It Matters

How to Get Media Coverage for Your Business

Getting positive media coverage for your business generates wide-reaching prospects with a lot of credibility. It’s no wonder that a lot of business owners want to get their businesses covered in the media positively, but they really don't know how to go about it. Let’s explore how to generate more PR for your business that boosts your media coverage and enhances your company’s visibility in the market. Set Specific Goals What is your PR strategy? Start with the end goal in mind and determine which media outlets (radio, TV, printed publications and online outlets) match up with your business's [...]

By |2019-10-16T08:15:45-05:00December 14th, 2018|Categories: PR|Tags: , |Comments Off on How to Get Media Coverage for Your Business

Fastest Growing Instagram Account & What Matters

With all the buzz around social media, I find the statistics about the fastest-growing Instagram accounts fascinating. I'm updating this post on October 8, 2019, from its original publication on June 10, 2016, to see how social media trends have changed and who seems to make the most progress on gaining followers on Instagram.  The individuals behind the social media may be of even greater interest and definitely can teach business a few tricks. Question: In 2016, who "broke the record (on Instagram) held for almost a year by former soccer star David Beckham, who took twice as long to [...]

By |2019-10-08T17:08:10-05:00October 8th, 2019|Categories: PR, Social Media|Tags: , |Comments Off on Fastest Growing Instagram Account & What Matters

Online Reviews: Why You Should Care

The Power of Online Reviews Online reviews can be a powerful tool in helping you provide a better customer experience. I know of a small business owner who has a creative approach to using online reviews that helps give him fresh ideas on improving the customer experience. He focuses his energy on the competitors’ lowest reviews and works with his employees to ensure his business excels in the areas where the competition struggles. This business owner truly values his customers’ reviews, responds to each one, involves his team and differentiates his business with a strong focus on excellence in [...]

By |2019-08-29T11:10:41-05:00August 29th, 2019|Categories: Marketing, PR, SEO|Comments Off on Online Reviews: Why You Should Care

Media Relations: It’s Beginning to Look a Lot Like Christmas

To earn your products media coverage during the holidays, pitch for the holiday gift guides now. It’s indeed still hot in the summer, so it’s challenging to think ahead to the holiday season. However, if you want your products to be featured in magazines' holiday gift guides, the time to pitch is now (August). Most national magazines work on a 3-6 month lead time in terms of lining up the articles they’ll include in each issue. That means media relations strategists have Christmas sales and promotions on their minds as early as July and August. With this lead time in [...]

By |2019-08-12T17:56:14-05:00August 13th, 2019|Categories: PR|Tags: , , |Comments Off on Media Relations: It’s Beginning to Look a Lot Like Christmas

Instagram + Business = Great Mix for Marketing ROI

How to Use Instagram to Promote Your Business Instagram is a photo- and video-sharing app that allows users to post and review images from people and brands from all over the world. Brands have flocked to Instagram to keep up with users who are drifting away from written content in favor of beautiful photos that are more engaging and easier to consume. So how can your business and brand get going with Instagram? What's Your Goal for Instagram? Start by defining your business goal for using Instagram. Are you using it because you keep hearing a lot about this [...]

By |2019-08-05T14:42:57-05:00August 13th, 2018|Categories: PR, Social Media|Tags: |Comments Off on Instagram + Business = Great Mix for Marketing ROI

Preschedule FaceBook Posts to Promote Your Business, Maximize Your Time

Are you trying to use social media to promote your business but struggling to find the time to do it all? Check out this page that walks you through scheduling your FaceBook posts in advance so you can line up a week's worth of updates in just a few minutes and then get back to your main job. As a marketing company, we do this for ourselves as well as some of our customers in Houston and find it really helps. You don't have to hire a PR firm to boost your social media exposure. Try these simple tips and [...]

By |2019-08-05T14:41:51-05:00July 25th, 2012|Categories: PR, Social Media|Tags: , , , |Comments Off on Preschedule FaceBook Posts to Promote Your Business, Maximize Your Time

Facebook and Pinterest: Where Do I Start?

That's the exact question that I received from one of our clients. Her business is interior design so it's a very visual industry, which also makes it a great place for Pinterest. Since she also is helping people in their homes or businesses, she builds a very personal relationship with them. (When you open people's closets, drawers and wardrobes, you get to know them very well, she told me once.) The personal nature of her business also makes it a natural fit for FaceBook, where people get to know your company in a personal way. Here are a few tips [...]

By |2019-08-05T14:41:35-05:00August 5th, 2013|Categories: PR, Social Media|Tags: , , |Comments Off on Facebook and Pinterest: Where Do I Start?

Get a Leg Up by Pre-Scheduling FaceBook Posts

Many blog readers have heard about the importance of posting regularly to business FaceBook pages. Still, many small and medium businesses struggle to post with any regularity due in large part to professionals wearing multiple hats within their organizations, rather than focusing on social media solely. FaceBook makes it easy to pre-schedule posts so professionals can stay on top of social media needs while balancing other projects. In the following screen capture of our FaceBook page, just below the status field, you'll see a drop-down arrow next to the word "Publish". Click on that drop-down arrow. FaceBook then shows you "Schedule" [...]

By |2019-08-05T14:41:03-05:00July 28th, 2016|Categories: PR, Social Media|Tags: , , |Comments Off on Get a Leg Up by Pre-Scheduling FaceBook Posts
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