/PR

How to Boost Your Visibility and Revenues with Marketing

Here are 5 marketing efforts that each business leader can undertake to boost visibility and drive revenue. 1. Identify the networking circles that delivered a strong return on your investment (ROI)―both in dollars and time investment. Which ones did not? Ditch the groups that were lackluster and accept that you gave it a try and now know groups that don’t work for your business. Then, invest more in those groups that prove promising. Don’t hesitate to try new networking groups. 2. Show up. It doesn’t do your business any good to become a new member of XYZ organization but not [...]

2018-11-30T12:34:24+00:00By |Categories: PR, Professional Writing|Tags: , , |

What’s your PR strategy for 2019?

What does your PR plan look like for the New Year? Do you have a defined public relations (PR) strategy? PR includes press releases but should take a broader look. (Yes, PR is much more than a press release.) It also includes how your business communicates with your shareholders (for public companies at least), board of directors, employees, customers and prospects, as well as the outside community. Having a PR plan for the New Year is important, so that you can align how and when you will communicate with your key audiences tied to your overall business strategy. Here are [...]

2018-11-28T10:48:56+00:00By |Categories: PR|Tags: , , , |

How to Use Instagram Stories for Business

If your business sells a visual product such as a restaurant, art gallery or retail space, Instagram offers a host of promotional opportunities for you. While posting photos and videos to Instagram (as well as other social outlets) can be rewarding, this post will examine specific ways to use Instagram Stories to boost your visibility and draw traffic to your venue. First, the key difference between posting to Instagram and posting to Instagram (IG) Stories is that with Stories, you can post multiple photos and videos together in a slide format so that viewers can swipe through the photos [...]

2018-09-19T14:43:35+00:00By |Categories: PR|Tags: , |

Instagram + Business = Great Mix for Marketing ROI

How to Use Instagram to Promote Your Business Instagram is a photo- and video-sharing app that allows users to post and review images from people and brands from all over the world. Brands have flocked to Instagram to keep up with users who are drifting away from written content in favor of beautiful photos that are more engaging and easier to consume. So how can your business and brand get going with Instagram? What's Your Goal for Instagram? Start by defining your business goal for using Instagram. Are you using it because you keep hearing a lot about this [...]

2018-09-18T09:21:28+00:00By |Categories: PR|Tags: |

Importance of Creating Customer Profiles of Your Ideal Clients

Whether your business is in growth mode or an established organization with a large customer database, understanding your clients, what motivates them to buy from you, and how to find more prospects like them is essential for business success. Writing customer profiles or “personas” helps crystallize who your ideal clients are, what makes them tick and what they need from you to complete purchases. Without that type of information, business leaders find their teams are trying a host of activities to make sales, but they aren’t being strategic, leading to wasted time and costs. Instead, what if your business [...]

2018-11-27T08:41:52+00:00By |Categories: PR|Tags: |

Why Blogging for Business is Important

The Benefits of Blogging for Business Why is it important to have a business blog? Blogging once was a platform that allowed individuals to voice their opinions in an ungated way. Blogging has since evolved into a necessary tool for businesses to stay current and visible amongst customers and prospects. Let’s explore the various benefits of business blogging. Reason #1: Blogging boosts search engine optimization. Search engines such as Google and Bing reward websites that publish new/fresh content by sending more site visitors their way. By publishing blog pots regularly, you’re building out the resources that your website offers, [...]

2018-09-26T13:15:40+00:00By |Categories: PR|Tags: |

How and Why to Personalize Retail Marketing

Retailers can make great strides in increased engagement, sales and referrals by relying more on personalized marketing. A recent study indicates that, “Personalization can be a huge boon for retailers and consumers. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent.”(1) How and when the personalized outreach is done is key to the campaign’s success. In this post, we’ll discuss mistakes to avoid, ways to personalize marketing and drive foot traffic into stores. Mistakes to Avoid When Personalizing Marketing I appreciate being welcomed to a storefront when [...]

2018-09-26T13:03:10+00:00By |Categories: PR|Tags: , |

Managing Online Customer Reviews on Social Media Channels

A business’ online presence has a strong influence on its reputation. It’s no wonder that companies are quick to build their online presence beyond a website, extending into social media sites and online business listings. The real challenge and power both exist in managing online customer reviews on them all. Not only does proper attention and diligence mold a strong, positive reputation for your business, it also helps generate more traffic to your website, which in turn can lead to more sales. It's the power of online reputation management. Here are some key tips for managing your online reputation whether [...]

2018-09-26T13:07:52+00:00By |Categories: PR|Tags: , |

Marketing Trends in 2018 to Adopt

With the New Year under way, business owners are looking at marketing trends that deliver a measurable return on investment (ROI). It’s easy to spend money and time on endeavors that seem all the rage but when the efforts fall short of their investment, it’s time to reconsider. While new technologies and innovations are sure to be unveiled throughout the year, here are 5 of marketing trends to incorporate early into your 2018 marketing. Facebook organic reach has dwindled to an estimated 2 percent to 3 percent. This means that for all the time your business applies to crafting [...]

10 Marketing Tips for Opening a New Restaurant

The love of cooking, a long history working in restaurants, free food and great people… These are a few of the reasons people cite for working in the restaurant industry. Some translate that passion into opening a new restaurant and owning it. Still, the restaurant business is not for the faint of heart and garnering a crowd of hungry customers is serious business. Here are 10 marketing tips for opening a new restaurant with patrons ready to eat and pay. First, define your ideal customer. It isn’t everyone in town. Get specific regarding their likes and dislikes, age, work status, [...]