/Web Design

Learn about web design, development, optimization, hosting, search engine optimization and security to help your business get started and to keep your website running smoothly and looking it’s best.

Importance of Website Maintenance to Protect Against Hacks

Most businesses have a website to promote their products/services and attract new leads. Many organizations also have dedicated time and resources to updating the content (text, graphics, downloadable files) on their websites too. What’s astonishing is the lack of attention spent on the back-end security and functionality of websites on an ongoing basis. With so many professionals launching websites and forgetting the importance of the technical website maintenance, it’s no wonder so many websites get hacked. Let’s explore the causes of website hacks, the risks to small and medium businesses and the steps you can take to avert these issues [...]

2018-12-05T13:02:41+00:00By |Categories: Web Design|Tags: , |

Local SEO – Part Three

Tools of the Trade In part one of this series, we discussed how local SEO strategy can affect small businesses. In part two, we highlighted a single industry and explained how local SEO helps the business and consumers as well. If you’re still not convinced how important local SEO is, consider the following statistics. 78 percent of local mobile searches result in offline purchases. (HubSpot) 18 percent of local mobile searches lead to a sale within one day. (Google) 50 percent of local mobile searchers are looking for business information like a local address. (Go-Globe) 50 percent of consumers [...]

Your Website Should be Your Best Employee

Is Your Website Working for You? If you treat your website as this mystical way to reach consumers in some altered reality, you’re missing a huge opportunity to attract loyal customers to your business. The truth is: websites should be treated like employees. You certainly pay, train and provide a workspace and reimbursements for your employees. You should do the same with your website. Stick with me. Paying with Content Instead of paying your website a monetary salary, you pay it with new content. Whether it is a blog, a learning guide, a whitepaper or other example of content, [...]

2018-10-24T17:00:47+00:00By |Categories: Web Design|

Is Your Website 2019 Ready?

Why in the world would you start a project like revamping your website in calendar Q4 of 2018? Because you want to start calendar 2019 off on the right foot. Do you still have time to launch your new website before January 1? Absolutely, but you need to get started. “How can that be?” you might be thinking. “Can you really get a site up that fast?” Again, the answer is yes. Website engagements used to be months of coding and getting it just right before you launched because updating sites was cumbersome. That line of thinking is outdated [...]

2018-11-27T08:31:12+00:00By |Categories: Web Design|Tags: |

Local SEO – Part Two

Part one of this series introduced Local SEO. This post is going to focus on one trade to show what a searcher experiences and highlight some areas you might want to work on for your business.“Plumbers near me”While located in Houston’s 77018 zip code, on a desktop, a search for “plumbers near me” resulted in the screen capture below. This appeared at the very top of the search results, in fact, above the search results.Take note of the “Sponsored” label in the top right corner, which indicates these three search results are paid ads. These are not the usual ads [...]

2018-11-08T08:09:24+00:00By |Categories: Web Design|Tags: , |

Local SEO – Part One

According to Google, nearly 1/3rd of all mobile searches are related to location (as of 2016 data). Most local search terms tend to be along the lines of “restaurants near me” or “restaurants in the Heights” for example, indicating most likely the searcher is planning where to eat soon or has an immediate need. Sending the right signals to clients, prospects and search engines is crucial to connecting with people at the right time. These statistics from Google make it clear that local SEO should be taken seriously. 50 percent of consumers who conducted a local search on their [...]

2018-11-08T08:08:22+00:00By |Categories: Web Design|Tags: |

Migrating WordPress to PHP 7

WordPress is written in the PHP programming and scripting language. The developers of PHP have stopped releasing feature updates and bug fixes for PHP 5.6 and security updates will cease December 31, 2018. Some web hosts such as WP Engine have published articles on their blog and sent emails to their customers recommending they move away from PHP versions older than PHP 7. While PHP 5.6 will still be available and continue to function, it would be wise to move to PHP 7 sooner rather than later. PHP 7 brings new features and performance improvements that are mostly of [...]

HTTPS Alone Is Not Enough

Add another layer of website security by implementing HSTS You’ve probably been hearing HTTP and HTTPS being discussed a lot in relation to website security. Google has been encouraging website owners to convert their sites from HTTP to HTTPS to improve security for site owners and visitors. This effort has been escalating to the point where Google’s Chrome browser now shows a “not secure” message near the address bar to notify users when they are visiting a site that does not use HTTPS. This has had the positive effect of causing more site owners to make the switch. Yes, [...]

Moving from Adobe Business Catalyst to WordPress

What to Think About When Moving from ABC to WP Adobe has announced the end-of-life for Business Catalyst, a website host and web platform. As of March 26, 2021, Adobe will stop hosting all Business Catalyst sites. We’re already seeing a mass exodus of Business Catalyst partners and at least one of the largest web design companies is moving the bulk of its clients to WordPress. We’re also seeing the support structure of Business Catalyst being reduced as some of Adobe’s key people move on to greener pastures. Fortunately, Tell Your Tale has been focused on building WordPress websites [...]

2018-09-25T14:30:43+00:00By |Categories: Web Design|Tags: , |

Do you really own your data?

With the big push toward the cloud and Software as a Service (SaaS) products, the need to retain control of your data becomes a concern. Being careful whom you trust with your data is vital for every business. What is Website Hosting? Websites need a place to exist where they can be easily accessed by visitors external to your organization. Web hosting refers to the servers, file and database storage of your website in a datacenter usually provided by a third-party vendor such as WP Engine. The exception might be when your website is an intranet site, which is [...]

2018-09-25T14:31:44+00:00By |Categories: Web Design|Tags: , |