/Web Design

An Introduction to Search Engine Optimization (SEO)

Search engine optimization is constantly changing and can be quite complex. This article will provide some guidance on considerations when building or maintaining your website, so that you can understand the areas that are working and those that need improvement. Start at the End All search engine optimization efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off on the right foot. Specific – The more specific your goal, the more effective you’re likely to be at achieving the goal. There’s a big difference between “drive [...]

2019-07-31T14:52:29-05:00By |Categories: SEO, Web Design, Website Analytics, Website Maintenance|

Generation Z: High Expectations

A great variety of topics were covered at the WP Engine Summit that I recently attended in Austin, Texas. Of particular interest was a panel discussion between WP Engine’s Chief Marketing Officer Mary Ellen Dugan and leaders in the Gen Z community about their digital experience expectations. The Generation Z demographic is the group of about 74 million people born between 1995 and 2012 or 2015, depending on the source. That cohort is larger in number than the Baby Boomers. Gen Z is the first generation to have not known a world without social media. This generation prefers to [...]

2019-08-05T14:33:14-05:00By |Categories: Social Media, Web Design|

Contractors Need Websites

Are websites worth the investment? As an underground utility contractor, you work extremely hard to manage costs. So, cost-effective marketing is an extremely important part of your business. This often means that things like websites become outdated or you choose to have no website at all. But as we barrel toward 2020 at breakneck speed, that model is going to have to change. First impressions matter. A modern, functional website is now part of making a good first impression to prospective employees, prospective customers and to the communities where you are working. Skilled employees are on the hunt for work [...]

Web Accessibility Overview

It’s interesting that the World Wide Web (WWW) is 30 years old and has connected so many people, yet remains difficult to use for a lot of people. Those with vision issues may rely on screen readers. People with hearing issues may rely on text transcripts of audio content. People with limited fine motor skills may rely on keyboard navigation, instead of a mouse. Many years ago, I was taught that computer networking is not that different from human networking. The basic definition given is that networking “is having something to share, deciding to share it and agreeing how [...]

2019-06-19T14:04:22-05:00By |Categories: Web Design|

SEO + SMM: Aren’t They the Same?

According to a recent survey, nearly 80 percent of small businesses with an SEO strategy are confident in their understanding of SEO best practices. Many of those same businesses list social media as part of their SEO strategy, which indicates the understanding of SEO is not quite as clear as business owners might believe.“Small business owners can often get their wires crossed when it comes to SEO strategies, usually mentioning things like social media.” - Ryan ScollonSource: https://themanifest.com/seo/small-business-seo-best-practices-2019Search Engine Optimization (SEO) focuses on organic search results bringing traffic to your website, brand awareness, lead generation and reputation management. SEO includes [...]

2019-08-14T15:18:09-05:00By |Categories: SEO, Web Design|

Does My Website Need a Facelift or Forklift Upgrade?

Download our guide "Does My Website Need a Facelift or Forklift" to learn more. Related Articles Why WordPress Makes Sense for Business Websites Make Your Website Social Media-Friendly or Else! Why Website Speed Matters

2019-05-28T17:08:10-05:00By |Categories: Web Design, Website Maintenance|

SSL Certificates: Things You Should Know

As of March 12, 2019, there were nearly 1.7 billion websites and 44,730 were hacked on that date, according to Internet Live Stats. Like most statistics, there is usually more to the numbers below the surface. At first glance, we see many sites were hacked, but still a small number relative to the total number of websites. It’s been estimated that approximately 75 percent of “websites” are parked domains or something similar. This means that the approximate true number of websites is 418,101,494, which makes that 44,730 number much more of a concern. Secure Sockets Layer (SSL) was developed [...]

2019-03-14T18:19:20-05:00By |Categories: Web Design|

Search Engines Provide Aggregated Results

It’s March 12, 2019 and the 30th birthday of the World Wide Web. Ten years later, Google was founded. Search engines have become an integral part of our daily lives by helping us find answers to nearly any question we can think of. We even have fun with search engines by asking Alexa “what’s your favorite color?” or “are you a spy?” Search engines are continuously evolving in the feature sets they offer, but their purpose of helping searchers find key information has not changed. A feature recently introduced that’s becoming more prevalent at an exponential pace is aggregated [...]

2019-05-28T17:08:27-05:00By |Categories: SEO, Web Design|

Is WordPress Safe as a Website Platform?

Is WordPress safe to use as a website platform? It's a question we hear quite often. The answer is YES. Like most things in life, you need to know how to properly set up a WordPress website and you need to maintain the software that runs your website. Let’s dig into this discussion a bit more to explain. Just last week I was speaking with a client who had been told by its outsourced IT provider that using an open source platform like WordPress is bad because it can be hacked. The IT person's recommendation was instead to use [...]

2019-03-26T09:29:24-05:00By |Categories: Tell Your Tale, Web Design|Tags: |

Importance of Website Maintenance to Protect Against Hacks

Most businesses have a website to promote their products/services and attract new leads. Many organizations also have dedicated time and resources to updating the content (text, graphics, downloadable files) on their websites too. What’s astonishing is the lack of attention spent on the back-end security and functionality of websites on an ongoing basis. With so many professionals launching websites and forgetting the importance of the technical website maintenance, it’s no wonder so many websites get hacked. Let’s explore the causes of website hacks, the risks to small and medium businesses and the steps you can take to avert these [...]

2019-05-28T17:08:47-05:00By |Categories: Web Design, Website Maintenance|Tags: , |