/Web Design

Learn about web design, development, optimization, hosting, search engine optimization and security to help your business get started and to keep your website running smoothly and looking it’s best.

Does My Website Need an SSL Certificate?

What is a Secure Sockets Layer (SSL) Certificate? Techopedia defines an SSL Certificate as “a form of Web authentication used to validate website security and provide identity protection to website users.” When someone visits your website, the SSL process encrypts the communications between his/her browser and your website. SSL Certificates enable your website to use the HTTPS secure protocol, helping to ensure any information submitted on your website is encrypted. What is HTTPS? Hypertext Transfer Protocol Secure (HTTPS) enables encrypted communications between the site visitor and the web server. Having an SSL Certificate properly configured on your web server [...]

Five Tips for a Successful Business Website Launch

The day has arrived. After investing money, your time and energy on developing your business’ website launch day is fast approaching. Are you ready? Is everything in place? How can you make sure you have a successful launch for your new website? Here are some quick tips to help have a successful business website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to make sure the launch goes smoothly. Web experience matters. A talented team focused [...]

Why WordPress Makes Sense for Business Websites

As web designers, we’re often asked which platform is best for building business websites. My answer is unequivocally, “it depends on your organization’s needs and goals.” I stand behind that because there are some instances where an organization would need one platform over another. However, the majority of businesses can and do use WordPress as the backbone of their website. This post explores five reasons why WordPress makes sense for business websites. Open source means you can find a plethora of web designers who can work on your website. This means you are not limited on your choice of [...]

Five Tips for a Successful Retail Website Launch

The day has arrived. After investing money, your time, energy and talent and that of your team on developing your business’ new website, launch day is here! If you're like most people, you’re comfortable with consuming information from the Internet, but putting a new website out there is not in your wheelhouse. Fear not. Here are some quick tips to help have a successful retail website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to [...]

2018-09-26T13:22:22+00:00By |Categories: Web Design|Tags: , |

Friction: Friend or Foe?

Managing the friction between the water and the surfboard results in achieving the desired effect, which is to look cool while successfully riding the wave. The same concept applies in most areas of business. Sometimes less friction results in a better user experience, and other times, more friction produces better results.In relation to marketing, friction implemented the wrong way can prevent conversions through unclear messaging, ineffective printed or digital media and information gaps, or generally making the conversion process require too much effort. I’m going to share with you some examples of both and explain why it works in this [...]

2018-08-08T15:53:20+00:00By |Categories: Web Design|Tags: |

Make Your Website Social Media-Friendly or Else!

As of December 2017, there were over 3.9 billion people using the internet. While that’s a huge number, it represents just under 52 percent of the world’s population. Years ago, the saying was “two heads are better than one”, and now it’s more like “3.9 billion heads are better than one”. We’re constantly connected through our phones, email, and social media sharing knowledge. This makes it impractical to live and work in silos. We must do what we can to make our websites work well with the various social media platforms so that visitors can more easily find and share [...]

2018-08-08T16:13:28+00:00By |Categories: Web Design|Tags: , |

I Need Hosting for My WordPress Site

Once you’ve decided what Content Management System (CMS) your website will be built on, a crucial next step is determining which web host to use. We’ll be discussing how to choose web hosting for WordPress websites. Hosting Requirements WordPress itself has minimal hosting needs, however, the templates andplugins added to WordPress have their own requirements that need to be addressed individually and in relation to each other. For example, it’s possible that two plugins may have conflicting software requirements. Support and performance requirements for your website can make the decision a bit more complex. The recommended minimum system requirements for [...]

2018-09-25T16:45:52+00:00By |Categories: Web Design|Tags: |

12 Areas of Your Website That Should Be Kept Current

As someone who loves to learn something new every chance I get, it’s exciting to see rapid advances in technology are connecting more people every day. This is also leading to a broader set of creative minds coming together to solve complex problems and inventing entirely new products and services. A lot of information is being generated as well, at times more than we can process, so we’re having to invent new ways to manage it all. Just as important is the need for up-to-date and relevant information. Secure, reliable and fast platforms to support this are required as well. [...]

2018-09-05T08:49:12+00:00By |Categories: Web Design|Tags: , , |

Why Website Speed Matters

The rapid growth of access to high speed devices connected to high speed networks has resulted in people being able to consume a large amount of information from a wide variety of sources in a very short time period. This happens every day and every day it seems to happen faster and on a larger scale.  It’s become more important than ever to respect your customers time and provide the least path of resistance wherever possible. In this article we’re going to identify some barriers to a successful website and how to tackle those barriers. We expect speed A website [...]

Improve B2B Services Through a Website

The B2B website can save you time by providing clients with detailed product specifications and graphics instead of you having to provide it. Your client will get the information he or she needs more quickly which improves customer satisfaction and can improve brand trust by creating the perception of openness. Product Specifications & Manuals Product specifications in a downloadable format on your website can be helpful to your prospective customers by making it easier for them to add your product information to a purchasing project they may be working on. Phoenix Contact has a “Generate product PDF” button in their product [...]

2018-11-27T08:38:20+00:00By |Categories: Web Design|Tags: , |