//How to Improve Your Web Site’s Search Engine Optimization (SEO)

How to Improve Your Web Site’s Search Engine Optimization (SEO)

How to Boost Your SEO with Key Words and Page Titles

If  you’ve been following the Tell Your Tale blog, you now know how to select your keywords for your web site. Now let’s focus on where to implement the key words on your web site because not only should the keywords be in the copy that’s visible on your web site, but also in the code that’s hidden behind the scenes. Let’s start with page titles.

Page titles are one of the most important pieces of search engine optimization (SEO) and are often overlooked. Your page titles show up at the top of your web browser. In the example below, you’ll see the page title for our home page is circled in red. Luckily, it’s time to update our own page titles so we’ll use ourselves as guinea pigs.

Your page titles are 4-7 words long (Google allows for 65 characters long currently) and you definitely want your keywords embedded here. Since Tell Your Tale handles graphic design, web design, media relations and writing for businesses in greater Houston, our new page title will reflect this. Based on our keywords and character limitation, I’m going to try “Graphic Design, PR and Media Relations, Web Design”. That’s 51 characters, including spaces, and 8 words (including the word “and”).

If you know how to view your web site’s source code, you want to include this info after the “<title>”code. Of course, you also want to incorporate these same words throughout your page copy so it’s a bit more effort than just changing the page title but it’s still pretty straight-forward. You also want to include this info in your page header, but that’s a topic for another blog post.  Check back here for more details.

-TYT

2018-09-27T09:05:27+00:00By |Categories: Web Design|Tags: , |

About the Author:

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.