Power and Risks of Using Artificial Intelligence (AI) in Marketing
There’s a lot of conversations occurring about how artificial intelligence (AI) can be used to improve and accelerate marketing efforts. At the same time, professionals are also pondering the risks of AI—from security breaches to copyright infringement and intellectual property rights. Some are also concerned that AI will replace human efforts (which I’ll explain why that isn’t exactly so). In this article, we’ll cover several ways that AI can enhance your marketing efforts, share examples of how organizations are already taking advantage of AI and explore how to mitigate the risks. Marketing professionals can leverage AI in various [...]