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Marketing Best Practices to Drive Foot Traffic to Your Business

COVID-19 has left its mark on likely every business nationwide. Still, restaurants and retail establishments have especially struggled to comply with the government-issued regulations, practice safety measures and keep their businesses profitable. Houston Community College (HCC) recently invited me to deliver a virtual presentation on "Marketing Best Practices to Drive Foot Traffic to Your Business" with a special focus on restaurants and retail businesses.  While this post isn't an exact replica of that presentation, it's a good recap and offers loads of marketing tips for businesses that are dependent on walk-in buyers. 1). First, double down on your marketing during [...]

By |2020-08-10T21:08:31-05:00August 10th, 2020|Categories: Blog, Marketing|0 Comments

5 Ways to Market Your Business While Showing Empathy

Four months into the COVID-19 pandemic and business owners nationwide are searching for ways to market  your business in creative ways that will produce more sales. It’s time to think differently… to no longer stand back hesitantly. It’s time to be bold with your marketing. So, let’s get started. 1). Break it down. Since so much is changing & changing quickly, you don’t want to use your 2020 marketing plan that was assembled before COVID-19 hit the United States. You also don’t want to plan now for the rest of the year because we expect – even hope -- the [...]

By |2020-06-29T12:47:44-05:00June 29th, 2020|Categories: Blog, Marketing|0 Comments

Marketing Smarter during COVID-19 Pandemic

With so many people distracted with new work and life scenarios due to COVID-19, we're finding marketers need to work smarter (& likely harder too) to engage with prospective buyers. I delivered a presentation recently to the Greater Heights Area Chamber of Commerce on "Marketing during the COVID-19 Pandemic", which in many ways translates to "Where can your marketing have the biggest impact with limited time and budget?" Here are the 7 steps that I shared with the Heights Chamber, plus a number of others. I hope you'll add your own feedback to #commentform, so I can see which marketing [...]

By |2020-05-19T21:08:10-05:00May 19th, 2020|Categories: Blog, Marketing|0 Comments

Ways to Stay in Front of Your Customers during the COVID-19 Pandemic

As business leaders worldwide look for ways to minimize the impact of the COVID-19 pandemic on their revenues, we're sharing ways to stay in front of your customers while maintaining physical distance. Below are 7 tips to reach out to clients and prospects to keep your business humming. We'd love readers to add comments to this blog post about additional tips as well as the responses you experience when trying out these. 1). Mail clients and prospects a holiday card with a personal note. We've sent branded Easter cards this week. You could also send a "Welcome Spring" note or [...]

By |2020-04-15T09:07:52-05:00April 9th, 2020|Categories: Blog, PR|0 Comments

Why Internal Communications is More Critical Than Ever

Internal Communications during Virtual Office Environments Most local businesses will be working virtually for at least the coming weeks and business leaders need to think differently about how they will keep communication flowing to inform and engage employees. They’ll also need to be more flexible to accommodate employees facing new scenarios—from children attempting virtual learning to ongoing health concerns. Consider these tips for keeping your business moving forward despite the challenges presented with the COVID-19 epidemic. Start with Clear Expectations and a Flexible Mindset Business leaders should explain upfront how they expect employees to work. For example, if team members [...]

By |2020-04-15T09:06:01-05:00April 6th, 2020|Categories: Blog, Professional Writing|0 Comments

How to Use Google My Business to Promote Your Houston Business

  Google My Business is a free (at least for now) service by Google that helps businesses promote your products and services online through local search optimization. While organizations should optimize your own websites, Google My Business heavily integrates with Google’s online search functionality and can boost a business to top search results, which in turn drives more traffic to your websites. In many ways, this is one way to fill the top of your sales funnel with more leads that are highly qualified and located nearby. Since we’ve yet to meet a small business in Houston (or elsewhere for [...]

By |2020-02-24T16:55:43-06:00February 24th, 2020|Categories: Blog, SEO, Social Media|Comments Off on How to Use Google My Business to Promote Your Houston Business
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