Client: Halford Busby, a construction consulting firm
Objective: Halford Busby planned to attend a higher education industry conference and wanted a brochure to showcase the industry-specific work it has completed. The brochure needed to highlight its extensive experience in the education market, yet be a piece that prospects would carry home for future reference. With the conference fast approaching, the timeline to design and print the piece was tight.
Solution: Tell Your Tale helped Halford Busby by first identifying the types of higher ed projects that it had completed. Our marketing firm then outlined the content and recommended flow of the brochure based on the project types and photography that was available for each project. Next, Tell Your Tale drafted the text to describe each project, Halford Busby’s history and experience in this industry. Upon final approval of the text, Tell Your Tale designed the brochure and incorporated the finalized text. The approved design was submitted to the printer in time for the high-end brochure to be printed and taken to the conference. The response by the client and prospects was quite favorable.