Find UsFind UsFacebookXLinkedInInstagram

About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

AI-Powered Marketing Moves: From Leads to Loyalty

AI-Powered Marketing for B2B Artificial intelligence (AI) is transforming how SMBs engage and sell. How can you use this smart technology to deepen business relationships, personalize outreach and drive scalable growth? AI is a practical, powerful tool that SMBs can use to elevate customer engagement and boost sales. For B2B-focused organizations, where relationships and relevance are critical, AI offers a way to scale personalization, streamline operations and uncover new opportunities with both existing clients and prospects. With a bit of human guidance, AI can take your original content and quite quickly create marketing content that’s tailored to different audiences,… Continue Reading AI-Powered Marketing Moves: From Leads to Loyalty

By |2025-10-29T14:27:48-05:00October 27th, 2025|Categories: Blog, Marketing|0 Comments
Read More

How SMBs Can Use Video to Drive Sales

Use Video to Drive Sales In today’s digital-first landscape, video isn’t just a marketing trend. It’s a necessity. For small and medium-sized businesses (SMBs), video offers a powerful, cost-effective way to showcase products, build trust and drive conversions. Whether you're selling software, consulting services or handcrafted goods, video can help you cut through the noise and connect with your audience in a way that static content simply can't. Let's explore how organizations like yours can use video to drive sales. Why Video Works for SMBs Video marketing delivers unmatched ROI. Studies show that viewers retain 95 percent of a… Continue Reading How SMBs Can Use Video to Drive Sales

By |2025-09-15T19:02:50-05:00September 15th, 2025|Categories: Blog, Marketing|0 Comments
Read More

Is Seach Engine Optimization (SEO) Dead?

If you’ve heard whispers that search engine optimization (SEO) is dead, you’re not alone. Every few years, a new algorithm update or marketing trend sparks panic in the digital world. But here’s the truth: SEO isn’t dead. It’s evolving. For small and mid-sized businesses (SMBs), it remains one of the most cost-effective ways to drive high-quality traffic to your website and build long-term visibility. SEO is no longer just about keywords and backlinks. It’s about providing a better digital  experience for website visitors and sharing quality content. Let’s break down what’s changed, what still works and how you can… Continue Reading Is Seach Engine Optimization (SEO) Dead?

By |2025-08-20T14:32:42-05:00August 20th, 2025|Categories: Blog, SEO|0 Comments
Read More

Social Media for Small Business: Platform Selection, Content Strategy & Budgeting

Social media is no longer optional for B2B businesses. It’s essential. But with so many platforms available, from LinkedIn and X (formerly Twitter) to Instagram, TikTok and YouTube, it’s easy to spread your efforts too thin. The key to success lies in narrowing your focus, understanding your audience and investing wisely in the platforms that deliver the best ROI. Here’s how to do just that. 1. Start with your buyer personas. Before you even think about platforms, revisit your ideal customer profiles and buyer personas. Ask: - What industries are they in? - What roles do they hold (decision… Continue Reading Social Media for Small Business: Platform Selection, Content Strategy & Budgeting

By |2025-07-21T20:38:35-05:00July 21st, 2025|Categories: Blog, Social Media|0 Comments
Read More

Are Hashtags Still Relevant?

In the ever-evolving landscape of digital marketing, few tools have had the staying power of the humble hashtag. Once a novelty of early Twitter culture, hashtags have become a ubiquitous feature across social media platforms and even email marketing. But in 2025, with algorithmic feeds, AI-driven content discovery, and shifting user behaviors, many marketers are asking: Are hashtags still important? The short answer is yes—but with caveats. These tags remain a powerful tool when used strategically. For small and medium businesses (SMBs), hashtags can amplify reach, foster community and guide prospects through the sales funnel. However, the way we… Continue Reading Are Hashtags Still Relevant?

By |2025-06-16T18:14:48-05:00June 16th, 2025|Categories: Blog, Marketing|0 Comments
Read More

Boosting Visibility and Generating Leads with the Right Social Media Channels

In today's digital age, social media has become an indispensable tool for businesses to boost visibility and generate leads. As seasoned marketing experts working with SMB owners as well as sales and marketing leaders, we understand the importance of leveraging various social media channels to reach your target audience effectively. This blog post will explore how to use Facebook, LinkedIn, YouTube, X (formerly Twitter) and TikTok to enhance your marketing efforts, when it's ideal to use each of these platforms, best practices for each and how to measure the success of your social media campaigns. Facebook: Building Relationships and… Continue Reading Boosting Visibility and Generating Leads with the Right Social Media Channels

By |2025-05-22T16:24:12-05:00May 22nd, 2025|Categories: Social Media|0 Comments
Read More

How to Respond to Negative Comments on Social Media

How to Respond to Negative Comments on Social Media: A Guide for Small Business Owners In the world of social media marketing, not every post and ad campaign will be met with applause. Sometimes, despite your best efforts, your ads might receive negative feedback. As a small business owner, it's crucial to know how to handle these situations effectively. Should you delete the ad? Should you remove negative comments? What if those negative comments are getting the most engagement? Let's dive into these questions and explore the best practices for managing negative responses to your social media. Understanding Social… Continue Reading How to Respond to Negative Comments on Social Media

By |2025-04-14T18:30:59-05:00April 14th, 2025|Categories: Blog, Social Media|0 Comments
Read More

Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

In today's digital age, integrating social media into your website and effectively tracking site visitors' journeys are crucial for optimizing your online presence and marketing strategies. Social media and website efforts should not be managed in silos, but rather integrated activities for a cohesive customer experience and reflection of your brand. This blog post will explore how to integrate social media into your website using Google Data Studio, the key data to measure for social media advertising and website improvements, and the reasons behind certain user behaviors on your site. Integrating social media into your website can enhance user… Continue Reading Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

By |2025-03-18T14:06:33-05:00March 13th, 2025|Categories: Social Media, Web Design, Website Analytics|0 Comments
Read More

How to Find Trade Shows and Events to Connect with Your Business Prospects

Connecting with potential clients and partners is crucial for business growth and success. One effective way to achieve this is by attending trade shows and events. These gatherings offer unique opportunities to network, showcase your products or services, and stay updated on industry trends. Here's a comprehensive guide on how to find the right trade shows and events to connect with your business prospects. 1. Identify Your Goals and Target Audience Before you start searching for trade shows and events, it's important to define your goals and understand your target audience. Are you looking to generate leads, build brand… Continue Reading How to Find Trade Shows and Events to Connect with Your Business Prospects

By |2025-01-27T18:13:47-06:00February 1st, 2025|Categories: Blog, Events|0 Comments
Read More

Tips for Building a Quality eNewsletter Subscriber List

If you’re like many business leaders, you’re ready to jumpstart the New Year with a promising marketing plan. As we covered last month, there are convincing reasons to include a regular email newsletter as part of your overall marketing strategy. Hopefully, you’ve outlined your newsletter content in a monthly (or more frequently) editorial calendar with timelines and responsibilities outlined. Another important aspect to address is building your subscriber list effectively and ethically. In this post, we’ll dive into ways to encourage your customers and prospects to sign up to receive your valuable content. 1. Create valuable content: Offer… Continue Reading Tips for Building a Quality eNewsletter Subscriber List

By |2025-01-13T10:40:07-06:00December 28th, 2024|Categories: Blog, Professional Writing|0 Comments
Read More
Copyright ©  Tell Your Tale | All Rights Reserved.

Tel: 713-864-1344 • Fax 713-864-0121 •
3106 Lawrence St., Houston, TX 77018
Privacy Notice

We use cookies to improve your user experience, to help us understand how you're using our products and services, and to help us tailor our advertising. Find out more details here. Continued use of our site gives us the consent to do this. Ok
Go to Top