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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

How Graphic Design Helps Business

Graphic design plays an important role for your business. All of the visual elements representing your business give prospects an idea of the type of company you run. From your logo and website to the layout of your brochures, your graphics say a lot about you. Are you visually delivering the right message? Does your business look more attractive than your competitors? Now is the time to analyze this and determine if your business needs to step up the professionalism of your brand. Professional graphic design can really set your business apart with a quality message that reassure prospects that [...]

2018-12-20T13:41:06+00:00By |Categories: Graphic Design, Tell Your Tale|Tags: |
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How to Get Media Coverage for Your Business

Getting positive media coverage for your business generates wide-reaching prospects with a lot of credibility. It’s no wonder that a lot of business owners want to get their businesses covered in the media positively, but they really don't know how to go about it. Let’s explore how to generate more PR for your business that boosts your media coverage and enhances your company’s visibility in the market. Set Specific Goals What is your PR strategy? Start with the end goal in mind and determine which media outlets (radio, TV, printed publications and online outlets) match up with your business's ideal [...]

2018-12-14T16:25:35+00:00By |Categories: PR, Tell Your Tale|Tags: , |
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Importance of Website Maintenance to Protect Against Hacks

Most businesses have a website to promote their products/services and attract new leads. Many organizations also have dedicated time and resources to updating the content (text, graphics, downloadable files) on their websites too. What’s astonishing is the lack of attention spent on the back-end security and functionality of websites on an ongoing basis. With so many professionals launching websites and forgetting the importance of the technical website maintenance, it’s no wonder so many websites get hacked. Let’s explore the causes of website hacks, the risks to small and medium businesses and the steps you can take to avert these issues [...]

2018-12-05T13:02:41+00:00By |Categories: Web Design|Tags: , |
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How to Boost Your Visibility and Revenues with Marketing

Here are 5 marketing efforts that each business leader can undertake to boost visibility and drive revenue. 1. Identify the networking circles that delivered a strong return on your investment (ROI)―both in dollars and time investment. Which ones did not? Ditch the groups that were lackluster and accept that you gave it a try and now know groups that don’t work for your business. Then, invest more in those groups that prove promising. Don’t hesitate to try new networking groups. 2. Show up. It doesn’t do your business any good to become a new member of XYZ organization but not [...]

2018-11-30T12:34:24+00:00By |Categories: PR, Professional Writing|Tags: , , |
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What’s your PR strategy for 2019?

What does your PR plan look like for the New Year? Do you have a defined public relations (PR) strategy? PR includes press releases but should take a broader look. (Yes, PR is much more than a press release.) It also includes how your business communicates with your shareholders (for public companies at least), board of directors, employees, customers and prospects, as well as the outside community. Having a PR plan for the New Year is important, so that you can align how and when you will communicate with your key audiences tied to your overall business strategy. Here are [...]

2018-11-28T10:48:56+00:00By |Categories: PR|Tags: , , , |
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How to Use Instagram Stories for Business

If your business sells a visual product such as a restaurant, art gallery or retail space, Instagram offers a host of promotional opportunities for you. While posting photos and videos to Instagram (as well as other social outlets) can be rewarding, this post will examine specific ways to use Instagram Stories to boost your visibility and draw traffic to your venue. First, the key difference between posting to Instagram and posting to Instagram (IG) Stories is that with Stories, you can post multiple photos and videos together in a slide format so that viewers can swipe through the photos [...]

2018-09-19T14:43:35+00:00By |Categories: PR|Tags: , |
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Instagram + Business = Great Mix for Marketing ROI

How to Use Instagram to Promote Your Business Instagram is a photo- and video-sharing app that allows users to post and review images from people and brands from all over the world. Brands have flocked to Instagram to keep up with users who are drifting away from written content in favor of beautiful photos that are more engaging and easier to consume. So how can your business and brand get going with Instagram? What's Your Goal for Instagram? Start by defining your business goal for using Instagram. Are you using it because you keep hearing a lot about this [...]

2018-09-18T09:21:28+00:00By |Categories: PR|Tags: |
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Why WordPress Makes Sense for Business Websites

As web designers, we’re often asked which platform is best for building business websites. My answer is unequivocally, “it depends on your organization’s needs and goals.” I stand behind that because there are some instances where an organization would need one platform over another. However, the majority of businesses can and do use WordPress as the backbone of their website. This post explores five reasons why WordPress makes sense for business websites. Open source means you can find a plethora of web designers who can work on your website. This means you are not limited on your choice of [...]

2018-11-27T08:39:33+00:00By |Categories: Web Design|Tags: , , , , |
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Importance of Creating Customer Profiles of Your Ideal Clients

Whether your business is in growth mode or an established organization with a large customer database, understanding your clients, what motivates them to buy from you, and how to find more prospects like them is essential for business success. Writing customer profiles or “personas” helps crystallize who your ideal clients are, what makes them tick and what they need from you to complete purchases. Without that type of information, business leaders find their teams are trying a host of activities to make sales, but they aren’t being strategic, leading to wasted time and costs. Instead, what if your business [...]

2018-11-27T08:41:52+00:00By |Categories: PR|Tags: |
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Benefits of Professional Graphic Design to Business

Creative Thinking Fuels Graphic Design, Grabs Prospects' Attention As an executive at an established business, you may believe your graphic design needs are far behind you. With a logo and brand standards set, it’s easy to overlook the multitude of opportunities to use graphic design to boost your brand’s visibility. You may be focused on growing your customer base and developing new product offerings, but there is plenty of room to use graphic design to illustrate the benefits that your organization provides customers. Whether you’re looking to refresh your brand or need a memorable advertisement that draws new customers [...]

2018-09-26T12:51:28+00:00By |Categories: Graphic Design|Tags: |
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