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Megan Salch

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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

How to Engage on Social Media for Real Engagement

As event season slows for the summer, many professionals look to social media to engage with customers and prospects. Staying top of mind is critical. Stepping up the quality of your posts and the frequency of posting is smart, but how you’re engaging is more important. Let’s dig into a few keys to engaging more with social media because more isn’t always better. Don’t just post. Engage. While it can be overwhelming to reply to every comment on social media, professionals can plan a set time each day to reply to comments and shares. Dedicating even 15-30 minutes each day [...]

2019-06-27T07:14:52-05:00By |Categories: PR|Tags: |
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Women Driving Business: Afternoon Forums on Nov. 7, 2019

Live Powerfully & Recharge Your Energy Afternoon Forums & Social Kick off the afternoon with an event tailored to women in business. Following an inspiring address by Dana Tyson of Sunny 99.1 radio, women will choose up to three break-out sessions to attend based on individual interests. Each break-out session features a moderated panel of executives in key interest areas (healthcare, customer service, marketing & technology, and financial power). Following the break-out sessions, relax with friends old and new at the social from 5-6:30 pm. Enjoy tasty refreshments and lively conversation, while you knock out some holiday shopping. It’s [...]

2019-06-10T17:31:40-05:00By |Categories: Events|
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Why Hire a Professional Writer or Business Writer

We often hear professionals say they’re good writers and perhaps they are. That doesn’t mean they don’t need help from professional writers and here’s why. Most busy professionals stay focused on their given tasks. They usually don’t recognize that different mediums (brochures, business articles, websites, etc.) have different writing needs to effectively communicate with the readers. Let’s explore different writing needs and how a professional writer can engage prospective customers. When you were in school, a writing assignment likely had a minimum length requirement. Many classmates struggle to hit that minimum page length. In the professional world, different platforms have [...]

2019-07-08T07:16:06-05:00By |Categories: Professional Writing|Tags: |
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When Do You Need Professional Graphic Design?

Graphic design. It’s the art of polishing a marketing or sales piece to give it a professional look and entice people to keep reading about your business’ offerings. Slight differences in graphic accent and color choice can be the difference between eh? and WOW! So, how do you know when you need a professional graphic designer’s help, rather than rely on someone in your office to give it a try? As with most things in life, giving a full 100 percent effort upfront often saves you in the long run. Following are a few points to consider when determining if [...]

2019-04-18T09:29:07-05:00By |Categories: Graphic Design|Tags: |
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The Importance of Branding for Your Employees

Your brand... It's the complete package of what customers and prospects think of when they hear your company name. Your brand also differentiates you from your competition. A lot of attention is paid to branding a business in order to stand out and remain memorable with customers. However, many overlook the fact that your branding is also an important aspect for your own staff. Let's explore the impact of branding on your team. Our marketing agency works with, among others, companies that win work if they're the lowest bidder. Common with government work, the theory is that the company [...]

2019-04-30T10:57:43-05:00By |Categories: Marketing, PR|
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Is WordPress Safe as a Website Platform?

Is WordPress safe to use as a website platform? It's a question we hear quite often. The answer is YES. Like most things in life, you need to know how to properly set up a WordPress website and you need to maintain the software that runs your website. Let’s dig into this discussion a bit more to explain. Just last week I was speaking with a client who had been told by its outsourced IT provider that using an open source platform like WordPress is bad because it can be hacked. The IT person's recommendation was instead to use [...]

2019-03-26T09:29:24-05:00By |Categories: Tell Your Tale, Web Design|Tags: |
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How Graphic Design Helps Business

Graphic design plays an important role for your business. All of the visual elements representing your business give prospects an idea of the type of company you run. From your logo and website to the layout of your brochures, your graphics say a lot about you. Are you visually delivering the right message? Does your business look more attractive than your competitors? Now is the time to analyze this and determine if your business needs to step up the professionalism of your brand. Professional graphic design can really set your business apart with a quality message that reassure prospects that [...]

2018-12-20T13:41:06-05:00By |Categories: Graphic Design, Tell Your Tale|Tags: |
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How to Get Media Coverage for Your Business

Getting positive media coverage for your business generates wide-reaching prospects with a lot of credibility. It’s no wonder that a lot of business owners want to get their businesses covered in the media positively, but they really don't know how to go about it. Let’s explore how to generate more PR for your business that boosts your media coverage and enhances your company’s visibility in the market. Set Specific Goals What is your PR strategy? Start with the end goal in mind and determine which media outlets (radio, TV, printed publications and online outlets) match up with your business's [...]

2019-03-26T09:14:37-05:00By |Categories: PR, Tell Your Tale|Tags: , |
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Importance of Website Maintenance to Protect Against Hacks

Most businesses have a website to promote their products/services and attract new leads. Many organizations also have dedicated time and resources to updating the content (text, graphics, downloadable files) on their websites too. What’s astonishing is the lack of attention spent on the back-end security and functionality of websites on an ongoing basis. With so many professionals launching websites and forgetting the importance of the technical website maintenance, it’s no wonder so many websites get hacked. Let’s explore the causes of website hacks, the risks to small and medium businesses and the steps you can take to avert these [...]

2019-05-28T17:08:47-05:00By |Categories: Web Design, Website Maintenance|Tags: , |
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How to Boost Your Visibility and Revenues with Marketing

Here are 5 marketing efforts that each business leader can undertake to boost visibility and drive revenue. 1. Identify the networking circles that delivered a strong return on your investment (ROI)―both in dollars and time investment. Which ones did not? Ditch the groups that were lackluster and accept that you gave it a try and now know groups that don’t work for your business. Then, invest more in those groups that prove promising. Don’t hesitate to try new networking groups. 2. Show up. It doesn’t do your business any good to become a new member of XYZ organization but [...]

2019-03-26T09:15:46-05:00By |Categories: PR, Professional Writing|Tags: , , |
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