Are Hashtags Still Relevant?
In the ever-evolving landscape of digital marketing, few tools have had the staying power of the humble hashtag. Once a novelty of early Twitter culture, hashtags have become a ubiquitous feature across social media platforms and even email marketing. But in 2025, with algorithmic feeds, AI-driven content discovery, and shifting user behaviors, many marketers are asking: Are hashtags still important? The short answer is yes—but with caveats. These tags remain a powerful tool when used strategically. For small and medium businesses (SMBs), hashtags can amplify reach, foster community and guide prospects through the sales funnel. However, the way we… Continue Reading Are Hashtags Still Relevant?