Home/Megan Salch

About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

5 Ways to Market Your Business While Showing Empathy

Four months into the COVID-19 pandemic and business owners nationwide are searching for ways to market  your business in creative ways that will produce more sales. It’s time to think differently… to no longer stand back hesitantly. It’s time to be bold with your marketing. So, let’s get started. 1). Break it down. Since so much is changing & changing quickly, you don’t want to use your 2020 marketing plan that was assembled before COVID-19 hit the United States. You also don’t want to plan now for the rest of the year because we expect – even hope -- the [...]

By |2020-06-29T12:47:44-05:00June 29th, 2020|Categories: Blog, Marketing|0 Comments

Marketing Smarter during COVID-19 Pandemic

With so many people distracted with new work and life scenarios due to COVID-19, we're finding marketers need to work smarter (& likely harder too) to engage with prospective buyers. I delivered a presentation recently to the Greater Heights Area Chamber of Commerce on "Marketing during the COVID-19 Pandemic", which in many ways translates to "Where can your marketing have the biggest impact with limited time and budget?" Here are the 7 steps that I shared with the Heights Chamber, plus a number of others. I hope you'll add your own feedback to #commentform, so I can see which marketing [...]

By |2020-05-19T21:08:10-05:00May 19th, 2020|Categories: Blog, Marketing|0 Comments

Ways to Stay in Front of Your Customers during the COVID-19 Pandemic

As business leaders worldwide look for ways to minimize the impact of the COVID-19 pandemic on their revenues, we're sharing ways to stay in front of your customers while maintaining physical distance. Below are 7 tips to reach out to clients and prospects to keep your business humming. We'd love readers to add comments to this blog post about additional tips as well as the responses you experience when trying out these. 1). Mail clients and prospects a holiday card with a personal note. We've sent branded Easter cards this week. You could also send a "Welcome Spring" note or [...]

By |2020-04-15T09:07:52-05:00April 9th, 2020|Categories: Blog, PR|0 Comments

Why Internal Communications is More Critical Than Ever

Internal Communications during Virtual Office Environments Most local businesses will be working virtually for at least the coming weeks and business leaders need to think differently about how they will keep communication flowing to inform and engage employees. They’ll also need to be more flexible to accommodate employees facing new scenarios—from children attempting virtual learning to ongoing health concerns. Consider these tips for keeping your business moving forward despite the challenges presented with the COVID-19 epidemic. Start with Clear Expectations and a Flexible Mindset Business leaders should explain upfront how they expect employees to work. For example, if team members [...]

By |2020-04-15T09:06:01-05:00April 6th, 2020|Categories: Blog, Professional Writing|0 Comments

How to Use Google My Business to Promote Your Houston Business

  Google My Business is a free (at least for now) service by Google that helps businesses promote your products and services online through local search optimization. While organizations should optimize your own websites, Google My Business heavily integrates with Google’s online search functionality and can boost a business to top search results, which in turn drives more traffic to your websites. In many ways, this is one way to fill the top of your sales funnel with more leads that are highly qualified and located nearby. Since we’ve yet to meet a small business in Houston (or elsewhere for [...]

By |2020-02-24T16:55:43-06:00February 24th, 2020|Categories: Blog, SEO, Social Media|Comments Off on How to Use Google My Business to Promote Your Houston Business

Google Data Studio – Part 3: Your First Report

Welcome to part 3 of the Google Data Studio series, where I’m guiding you through connecting your data source to your first report, adding visualizations, and making basic styling adjustments. Adding the Data Source to a Report In part 2, we ended with creating a Data Source. Now we’re going to connect that Data Source to a Report. Click the blue “Create Report” button in the top right corner. The next screen will ask you to confirm that you want to add the Data Source to the report. After reading the notice, select the blue “Add to [...]

By |2019-10-15T12:38:31-05:00October 21st, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on Google Data Studio – Part 3: Your First Report

Which Graphic File Format is Best: Vector and Raster Images

Low resolution, high resolution, which graphic file do you need when? Which graphic file format is best? We are frequently asked just this. The answer? How your graphics will be used dictates whether you need a low-resolution or high-resolution image. To further complicate things, business leaders often can’t open the art files because they don’t have (and don’t need) the graphic design programs (such as Adobe Photoshop, Illustrator and InDesign) used to create the graphics. In this post, we’ll explain those terms a bit and show examples of when a graphic file has been used incorrectly and how to correct [...]

By |2019-10-16T08:13:37-05:00October 15th, 2019|Categories: Graphic Design|Tags: , |Comments Off on Which Graphic File Format is Best: Vector and Raster Images

Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source

In the first article in this series, I introduced you to how Google Data Studio can help you more effectively communicate how your website is performing. In this article, I’ll introduce you to the Data Studio interface and help you connect it to Google Analytics. Before we get started, you’ll need to have a Google Analytics account and property already setup. Don’t worry if you don’t already have a Google Analytics account setup since Google provides a sample data source to experiment with. Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface [...]

By |2019-10-14T08:13:49-05:00October 14th, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source

Content is Still King

Content is still king. You’ve heard it before, but what are you writing to share your industry leadership? Are you generating content that gives your prospects and customers more reasons to return to your website and engage with you? Professional writing is an important factor here and the opportunities to share your content is endless. Let’s explore some of the common challenges with content generation for business leaders and some ways to get over that hurdle. 1. Limited time to write. I hear this all the time and I do understand. Most business leaders have schedules packed back-to-back from morning [...]

By |2019-10-16T08:13:53-05:00October 12th, 2019|Categories: Professional Writing|Tags: , |Comments Off on Content is Still King

Fastest Growing Instagram Account & What Matters

With all the buzz around social media, I find the statistics about the fastest-growing Instagram accounts fascinating. I'm updating this post on October 8, 2019, from its original publication on June 10, 2016, to see how social media trends have changed and who seems to make the most progress on gaining followers on Instagram.  The individuals behind the social media may be of even greater interest and definitely can teach business a few tricks. Question: In 2016, who "broke the record (on Instagram) held for almost a year by former soccer star David Beckham, who took twice as long to [...]

By |2019-10-08T17:08:10-05:00October 8th, 2019|Categories: PR, Social Media|Tags: , |Comments Off on Fastest Growing Instagram Account & What Matters