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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

Are Hashtags Still Relevant?

In the ever-evolving landscape of digital marketing, few tools have had the staying power of the humble hashtag. Once a novelty of early Twitter culture, hashtags have become a ubiquitous feature across social media platforms and even email marketing. But in 2025, with algorithmic feeds, AI-driven content discovery, and shifting user behaviors, many marketers are asking: Are hashtags still important? The short answer is yes—but with caveats. These tags remain a powerful tool when used strategically. For small and medium businesses (SMBs), hashtags can amplify reach, foster community and guide prospects through the sales funnel. However, the way we… Continue Reading Are Hashtags Still Relevant?

By |2025-06-16T18:14:48-05:00June 16th, 2025|Categories: Blog, Marketing|0 Comments
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Boosting Visibility and Generating Leads with the Right Social Media Channels

In today's digital age, social media has become an indispensable tool for businesses to boost visibility and generate leads. As seasoned marketing experts working with SMB owners as well as sales and marketing leaders, we understand the importance of leveraging various social media channels to reach your target audience effectively. This blog post will explore how to use Facebook, LinkedIn, YouTube, X (formerly Twitter) and TikTok to enhance your marketing efforts, when it's ideal to use each of these platforms, best practices for each and how to measure the success of your social media campaigns. Facebook: Building Relationships and… Continue Reading Boosting Visibility and Generating Leads with the Right Social Media Channels

By |2025-05-22T16:24:12-05:00May 22nd, 2025|Categories: Social Media|0 Comments
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How to Respond to Negative Comments on Social Media

How to Respond to Negative Comments on Social Media: A Guide for Small Business Owners In the world of social media marketing, not every post and ad campaign will be met with applause. Sometimes, despite your best efforts, your ads might receive negative feedback. As a small business owner, it's crucial to know how to handle these situations effectively. Should you delete the ad? Should you remove negative comments? What if those negative comments are getting the most engagement? Let's dive into these questions and explore the best practices for managing negative responses to your social media. Understanding Social… Continue Reading How to Respond to Negative Comments on Social Media

By |2025-04-14T18:30:59-05:00April 14th, 2025|Categories: Blog, Social Media|0 Comments
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Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

In today's digital age, integrating social media into your website and effectively tracking site visitors' journeys are crucial for optimizing your online presence and marketing strategies. Social media and website efforts should not be managed in silos, but rather integrated activities for a cohesive customer experience and reflection of your brand. This blog post will explore how to integrate social media into your website using Google Data Studio, the key data to measure for social media advertising and website improvements, and the reasons behind certain user behaviors on your site. Integrating social media into your website can enhance user… Continue Reading Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

By |2025-03-18T14:06:33-05:00March 13th, 2025|Categories: Social Media, Web Design, Website Analytics|0 Comments
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How to Find Trade Shows and Events to Connect with Your Business Prospects

Connecting with potential clients and partners is crucial for business growth and success. One effective way to achieve this is by attending trade shows and events. These gatherings offer unique opportunities to network, showcase your products or services, and stay updated on industry trends. Here's a comprehensive guide on how to find the right trade shows and events to connect with your business prospects. 1. Identify Your Goals and Target Audience Before you start searching for trade shows and events, it's important to define your goals and understand your target audience. Are you looking to generate leads, build brand… Continue Reading How to Find Trade Shows and Events to Connect with Your Business Prospects

By |2025-01-27T18:13:47-06:00February 1st, 2025|Categories: Blog, Events|0 Comments
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Tips for Building a Quality eNewsletter Subscriber List

If you’re like many business leaders, you’re ready to jumpstart the New Year with a promising marketing plan. As we covered last month, there are convincing reasons to include a regular email newsletter as part of your overall marketing strategy. Hopefully, you’ve outlined your newsletter content in a monthly (or more frequently) editorial calendar with timelines and responsibilities outlined. Another important aspect to address is building your subscriber list effectively and ethically. In this post, we’ll dive into ways to encourage your customers and prospects to sign up to receive your valuable content. 1. Create valuable content: Offer… Continue Reading Tips for Building a Quality eNewsletter Subscriber List

By |2025-01-13T10:40:07-06:00December 28th, 2024|Categories: Blog, Professional Writing|0 Comments
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Is Email Marketing Still Effective? Exploring the Advantages and Challenges

In the ever-evolving landscape of digital marketing, businesses constantly seek the most effective strategies to reach their audiences. With the rise of social media, influencer marketing, and other digital channels, one might wonder if email marketing still holds its ground. Despite the emergence of new platforms, email marketing remains a powerful tool for businesses. This article explores the current state of email marketing, its effectiveness and pitfalls to avoid. The Enduring Power of Email Marketing Email marketing has been a staple in digital marketing strategies for decades. Its longevity can be attributed to several key factors outlined below. 1.… Continue Reading Is Email Marketing Still Effective? Exploring the Advantages and Challenges

By |2024-12-02T14:37:20-06:00December 2nd, 2024|Categories: Blog|0 Comments
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Refreshing Your Business Brand vs. Complete Rebranding: Understanding the Differences, PROs, CONs, and Pitfalls

In the dynamic world of business, maintaining a strong and relevant brand is crucial for success. However, as markets evolve and consumer preferences shift, businesses may face the decision of whether to refresh their brand or undertake a complete rebranding. While both strategies aim to enhance brand perception and market position, they differ significantly in scope, impact and execution. This blog post explores the differences between refreshing your business brand and a complete rebranding, along with the PROs, CONs, and potential pitfalls to avoid. Understanding the Differences A brand refresh involves making subtle updates to your existing brand to… Continue Reading Refreshing Your Business Brand vs. Complete Rebranding: Understanding the Differences, PROs, CONs, and Pitfalls

By |2024-11-18T13:43:41-06:00November 18th, 2024|Categories: Blog|0 Comments
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How to Know When It’s Time to Refresh Your Website

The online world is fast paced. Maintaining your website is critical for keeping your business relevant and competitive. Adding new content to your website gives people more reasons to return to your site. Search engines also reward websites with fresh content by sending more web searchers to those updated websites. However, it might not always be clear when a website overhaul is necessary, rather than just adding new content or refreshing the existing. Here are some signs that it’s time to consider revamp your online presence. 1. Outdated Design Web design trends evolve quickly. A website that looked cutting-edge… Continue Reading How to Know When It’s Time to Refresh Your Website

By |2024-10-30T20:44:02-05:00October 30th, 2024|Categories: Blog|0 Comments
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Why Your Marketing Should Directly Reflect Your Brand Values

I recently read an article about the importance of brands being true to their values and staying aligned with their customer base. At first glance, that’s so obvious, yet businesses repeatedly go off the rails and their brand and profits take a hit. Let’s examine an example of a well-known business that ran a campaign misaligned with its brand values and ways that small businesses can learn from historical flops and instead promote themselves in keeping with their values. The Bud Light Debacle You may remember the Bud Light advertising debacle from April 2023. Bud Light aimed to course… Continue Reading Why Your Marketing Should Directly Reflect Your Brand Values

By |2024-09-29T15:50:29-05:00September 29th, 2024|Categories: Blog, Marketing|0 Comments
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