/Megan Salch

About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

Media Relations: It’s Beginning to Look a Lot Like Christmas

To earn your products media coverage during the holidays, pitch for the holiday gift guides now. It’s indeed still hot in the summer, so it’s challenging to think ahead to the holiday season. However, if you want your products to be featured in magazines' holiday gift guides, the time to pitch is now (August). Most national magazines work on a 3-6 month lead time in terms of lining up the articles they’ll include in each issue. That means media relations strategists have Christmas sales and promotions on their minds as early as July and August. With this lead time in [...]

2019-08-12T17:56:14-05:00By |Categories: PR|Tags: , , |

LinkedIn Background Image Often Overlooked Opportunity

As marketing experts and graphic designers, we’re always looking for good ways for organizations to build their brands and maximize their investment. While the social media channel LinkedIn has been available since May 2003, I’m still surprised at the number of businesses that don’t apply their branding to their LinkedIn company page. Our team is here to end the boring, light blue, starry default and give businesses’ brands more reach. Organizations of all sizes can use their logos and brand standards to create a LinkedIn background image that emphasizes their products/services as well as values. The ideal size for this [...]

2019-08-12T17:27:17-05:00By |Categories: Graphic Design, Social Media|Tags: |

Local Online Marketing & Why It’s Essential to Business

  Local online marketing, also referred to as location-based marketing, is critical for businesses of all types and sizes, whether a business is a brick-and-mortar store front, online-only businesses or a combination of the two. Local online marketing is important because the web searcher’s location factors into the search results that search engines show. Plus, people often want to work with people and businesses that support their local area. Let’s dig into three key areas that can help all businesses improve their local marketing efforts online and attract more customers. Web Content that’s Ready for Local Customers Optimizing your website [...]

2019-07-20T15:56:46-05:00By |Categories: SEO|Tags: |

How to Engage on Social Media for Real Engagement

As event season slows for the summer, many professionals look to social media to engage with customers and prospects. Staying top of mind is critical. Stepping up the quality of your posts and the frequency of posting is smart, but how you’re engaging is more important. Let’s dig into a few keys to engaging more with social media because more isn’t always better. Don’t just post. Engage. While it can be overwhelming to reply to every comment on social media, professionals can plan a set time each day to reply to comments and shares. Dedicating even 15-30 minutes each day [...]

2019-08-05T14:30:44-05:00By |Categories: PR, Social Media|Tags: |

Women Driving Business: Afternoon Forums on Nov. 7, 2019

Live Powerfully & Recharge Your Energy Afternoon Forums & Social Kick off the afternoon with an event tailored to women in business. Following an inspiring address by Dana Tyson of Sunny 99.1 radio, women will choose up to three break-out sessions to attend based on individual interests. Each break-out session features a moderated panel of executives in key interest areas (healthcare, customer service, marketing & technology, and financial power). Following the break-out sessions, relax with friends old and new at the social from 5-6:30 pm. Enjoy tasty refreshments and lively conversation, while you knock out some holiday shopping. It’s [...]

2019-06-10T17:31:40-05:00By |Categories: Events|

Why Hire a Professional Writer or Business Writer

We often hear professionals say they’re good writers and perhaps they are. That doesn’t mean they don’t need help from professional writers and here’s why. Most busy professionals stay focused on their given tasks. They usually don’t recognize that different mediums (brochures, business articles, websites, etc.) have different writing needs to effectively communicate with the readers. Let’s explore different writing needs and how a professional writer can engage prospective customers. When you were in school, a writing assignment likely had a minimum length requirement. Many classmates struggle to hit that minimum page length. In the professional world, different platforms have [...]

2019-07-08T07:16:06-05:00By |Categories: Professional Writing|Tags: |

When Do You Need Professional Graphic Design?

Graphic design. It’s the art of polishing a marketing or sales piece to give it a professional look and entice people to keep reading about your business’ offerings. Slight differences in graphic accent and color choice can be the difference between eh? and WOW! So, how do you know when you need a professional graphic designer’s help, rather than rely on someone in your office to give it a try? As with most things in life, giving a full 100 percent effort upfront often saves you in the long run. Following are a few points to consider when determining if [...]

2019-04-18T09:29:07-05:00By |Categories: Graphic Design|Tags: |

The Importance of Branding for Your Employees

Your brand... It's the complete package of what customers and prospects think of when they hear your company name. Your brand also differentiates you from your competition. A lot of attention is paid to branding a business in order to stand out and remain memorable with customers. However, many overlook the fact that your branding is also an important aspect for your own staff. Let's explore the impact of branding on your team. Our marketing agency works with, among others, companies that win work if they're the lowest bidder. Common with government work, the theory is that the company [...]

2019-04-30T10:57:43-05:00By |Categories: Marketing, PR|

Is WordPress Safe as a Website Platform?

Is WordPress safe to use as a website platform? It's a question we hear quite often. The answer is YES. Like most things in life, you need to know how to properly set up a WordPress website and you need to maintain the software that runs your website. Let’s dig into this discussion a bit more to explain. Just last week I was speaking with a client who had been told by its outsourced IT provider that using an open source platform like WordPress is bad because it can be hacked. The IT person's recommendation was instead to use [...]

2019-03-26T09:29:24-05:00By |Categories: Tell Your Tale, Web Design|Tags: |