An Introduction to Search Engine Optimization (SEO)

Search engine optimization is constantly changing and can be quite complex. This article will provide some guidance on considerations when building or maintaining your website, so that you can understand the areas that are working and those that need improvement. Start at the End All search engine optimization efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off on the right foot. Specific – The more specific your goal, the more effective you’re likely to be at achieving the goal. There’s a big difference between “drive [...]