What is Search Engine Optimization (SEO) and How Does It Help Your Business?

Search engine optimization (SEO) is constantly changing and can be quite complex. If you as a business owner or your marketing team needs guidance on tips for optimizing your website to attract more qualified and local web traffic, this is the definitive guide to SEO and local search. We're regularly updating this page with the latest updates so bookmark this page and visit it frequently. Setting Goals for Search Engine Optimization All search engine optimization (SEO) efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off [...]

By |2020-02-19T14:11:05-06:00July 31st, 2019|Categories: SEO, Web Design, Website Analytics, Website Maintenance|Comments Off on What is Search Engine Optimization (SEO) and How Does It Help Your Business?

Google Data Studio – Part 3: Your First Report

Welcome to part 3 of the Google Data Studio series, where I’m guiding you through connecting your data source to your first report, adding visualizations, and making basic styling adjustments. Adding the Data Source to a Report In part 2, we ended with creating a Data Source. Now we’re going to connect that Data Source to a Report. Click the blue “Create Report” button in the top right corner. The next screen will ask you to confirm that you want to add the Data Source to the report. After reading the notice, select the blue “Add to [...]

By |2019-10-15T12:38:31-05:00October 21st, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on Google Data Studio – Part 3: Your First Report

Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source

In the first article in this series, I introduced you to how Google Data Studio can help you more effectively communicate how your website is performing. In this article, I’ll introduce you to the Data Studio interface and help you connect it to Google Analytics. Before we get started, you’ll need to have a Google Analytics account and property already setup. Don’t worry if you don’t already have a Google Analytics account setup since Google provides a sample data source to experiment with. Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface [...]

By |2019-10-14T08:13:49-05:00October 14th, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source

An Introduction to Google Data Studio

Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface and Connecting to a Data Source Website owners typically rely on Google Analytics to gain an understanding of how well their websites are performing. However, it’s easy to get overwhelmed with the amount of information available through Google Analytics, and many of the canned reports display the data in a confusing way. These reports are also littered with information that may not be relevant to your business goals. Here’s some good news. Google provides a wonderful tool called “Data Studio” that makes it [...]

By |2019-10-14T08:12:54-05:00October 7th, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on An Introduction to Google Data Studio
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