Why Internal Communications is More Critical Than Ever

Internal Communications during Virtual Office Environments Most local businesses will be working virtually for at least the coming weeks and business leaders need to think differently about how they will keep communication flowing to inform and engage employees. They’ll also need to be more flexible to accommodate employees facing new scenarios—from children attempting virtual learning to ongoing health concerns. Consider these tips for keeping your business moving forward despite the challenges presented with the COVID-19 epidemic. Start with Clear Expectations and a Flexible Mindset Business leaders should explain upfront how they expect employees to work. For example, if team members [...]

By |2020-04-15T09:06:01-05:00April 6th, 2020|Categories: Blog, Professional Writing|0 Comments

Contractors Need Websites

Are websites worth the investment? As an underground utility contractor, you work extremely hard to manage costs. So, cost-effective marketing is an extremely important part of your business. This often means that things like websites become outdated or you choose to have no website at all. But as we barrel toward 2020 at breakneck speed, that model is going to have to change. First impressions matter. A modern, functional website is now part of making a good first impression to prospective employees, prospective customers and to the communities where you are working. Skilled employees are on the hunt for work [...]

By |2019-10-16T08:15:05-05:00July 3rd, 2019|Categories: Professional Writing, SEO, Web Design, Website Maintenance|Comments Off on Contractors Need Websites

Content is Still King

Content is still king. You’ve heard it before, but what are you writing to share your industry leadership? Are you generating content that gives your prospects and customers more reasons to return to your website and engage with you? Professional writing is an important factor here and the opportunities to share your content is endless. Let’s explore some of the common challenges with content generation for business leaders and some ways to get over that hurdle. 1. Limited time to write. I hear this all the time and I do understand. Most business leaders have schedules packed back-to-back from morning [...]

By |2019-10-16T08:13:53-05:00October 12th, 2019|Categories: Professional Writing|Tags: , |Comments Off on Content is Still King

Why Hire a Professional Writer or Business Writer

We often hear professionals say they’re good writers and perhaps they are. That doesn’t mean they don’t need help from professional writers and here’s why. Most busy professionals stay focused on their given tasks. They usually don’t recognize that different mediums (brochures, business articles, websites, etc.) have different writing needs to effectively communicate with the readers. Let’s explore different writing needs and how a professional writer can engage prospective customers. When you were in school, a writing assignment likely had a minimum length requirement. Many classmates struggle to hit that minimum page length. In the professional world, different platforms have [...]

By |2019-07-08T07:16:06-05:00April 22nd, 2019|Categories: Professional Writing|Tags: |Comments Off on Why Hire a Professional Writer or Business Writer

How to Boost Your Visibility and Revenues with Marketing

Here are 5 marketing efforts that each business leader can undertake to boost visibility and drive revenue. 1. Identify the networking circles that delivered a strong return on your investment (ROI)―both in dollars and time investment. Which ones did not? Ditch the groups that were lackluster and accept that you gave it a try and now know groups that don’t work for your business. Then, invest more in those groups that prove promising. Don’t hesitate to try new networking groups. 2. Show up. It doesn’t do your business any good to become a new member of XYZ organization but [...]

By |2019-03-26T09:15:46-05:00November 29th, 2018|Categories: PR, Professional Writing|Tags: , , |Comments Off on How to Boost Your Visibility and Revenues with Marketing

How Professional Writing Can Help Your B2B Company

If you’re like most business owners, you’re not a bad writer but your time is better spent building your business. A professionally written biography can play a huge role in helping you land speaking engagements and getting people to recognize you as a thought leader. When you hire a professional writer, you transfer the responsibility onto him/her to get the business writing done, in a timely manner and in an engaging way that helps attract new opportunities for you and your business. What’s more, professional writing highlights your strengths and differentiators—all while telling the readers/prospects that you take this topic seriously. [...]

By |2018-10-04T15:26:52-05:00January 9th, 2017|Categories: Professional Writing|Comments Off on How Professional Writing Can Help Your B2B Company

Internal Communications Rules and Strategy

It’s a common misconception among small and medium-size business owners that only companies that employ several hundred people need strategies or rules for internal communications. After all, if you can walk out of an office and say, “May I have your attention please,” and reach the entire company, do you really need an internal communications strategy? Well, there is a whole new generation and type of worker entering the workforce. If you don’t have a formalized communication strategy, you’d better be prepared to not only open your door, you had better take your door off the hinges. This younger workforce [...]

By |2018-10-04T15:26:17-05:00January 25th, 2017|Categories: Professional Writing|Tags: |Comments Off on Internal Communications Rules and Strategy

Why Your Business Needs a Professional Writer

What separates one company from another in any line of work? There are a lot of different answers to that question. Of course, funding is extremely important. Proper planning for growth and having an exceptional product are imperative to success. All too often, the quality of the written words used to market the business are overlooked. However, successful businesses use professional writers when building a business plan, creating new marketing material and especially when writing blogs and webpages. These are critical aspects to putting a business’ best foot forward. Professional writing is a great differentiator in business. How many [...]

By |2018-09-26T13:18:50-05:00January 20th, 2018|Categories: Professional Writing|Comments Off on Why Your Business Needs a Professional Writer
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