About Trent Salch

Trent Salch has more than 15 years of sales and marketing experience. After earning a degree in psychology from Southern Methodist University, Trent began working in computer software, hardware and supplies sales. He learned early to listen to his marketing team and align with their strategies to close deals quickly. In his career, he has worked with clients of all sizes from small organizations to Fortune 100 companies.

Contractors Need Websites

Are websites worth the investment? As an underground utility contractor, you work extremely hard to manage costs. So, cost-effective marketing is an extremely important part of your business. This often means that things like websites become outdated or you choose to have no website at all. But as we barrel toward 2020 at breakneck speed, that model is going to have to change. First impressions matter. A modern, functional website is now part of making a good first impression to prospective employees, prospective customers and to the communities where you are working. Skilled employees are on the hunt for work [...]

By |2019-10-16T08:15:05-05:00July 3rd, 2019|Categories: Professional Writing, SEO, Web Design, Website Maintenance|Comments Off on Contractors Need Websites

Your Website Should be Your Best Employee

Is Your Website Working for You? If you treat your website as this mystical way to reach consumers in some altered reality, you’re missing a huge opportunity to attract loyal customers to your business. The truth is: websites should be treated like employees. You certainly pay, train and provide a workspace and reimbursements for your employees. You should do the same with your website. Stick with me. Paying with Content Instead of paying your website a monetary salary, you pay it with new content. Whether it is a blog, a learning guide, a whitepaper or other example of content, [...]

By |2019-03-26T09:32:29-05:00October 30th, 2018|Categories: Web Design|Comments Off on Your Website Should be Your Best Employee

Is Your Website 2019 Ready?

Why in the world would you start a project like revamping your website in calendar Q4 of 2018? Because you want to start calendar 2019 off on the right foot. Do you still have time to launch your new website before January 1? Absolutely, but you need to get started. “How can that be?” you might be thinking. “Can you really get a site up that fast?” Again, the answer is yes. Website engagements used to be months of coding and getting it just right before you launched because updating sites was cumbersome. That line of thinking is outdated [...]

By |2019-05-28T17:09:49-05:00October 25th, 2018|Categories: Web Design, Website Maintenance|Tags: |Comments Off on Is Your Website 2019 Ready?

Five Tips for a Successful Business Website Launch

The day has arrived. After investing money, your time and energy on developing your business’ website launch day is fast approaching. Are you ready? Is everything in place? How can you make sure you have a successful launch for your new website? Here are some quick tips to help have a successful business website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to make sure the launch goes smoothly. Web experience matters. A talented team [...]

By |2019-03-26T09:39:42-05:00May 30th, 2018|Categories: Web Design|Tags: , , , |Comments Off on Five Tips for a Successful Business Website Launch

Who wants to go to Prison?

For I was hungry, and you gave me food, I was thirsty and you gave me drink, a stranger and you welcomed me, naked and you clothed me, ill and you cared for me, in prison and you visited me. - Matthew 25: 35-36 No one wants to go to prison. The air in prison has weight to it. The heat in late summer forces inmates to the floors of their unairconditioned cells to seek relief on concrete. The smells that emanate from the collection of 4,100 inmates and their overseers are absurd. Some of the men I encountered will [...]

By |2018-05-30T17:35:19-05:00November 14th, 2017|Categories: Community|Comments Off on Who wants to go to Prison?

Internal Communications Rules and Strategy

It’s a common misconception among small and medium-size business owners that only companies that employ several hundred people need strategies or rules for internal communications. After all, if you can walk out of an office and say, “May I have your attention please,” and reach the entire company, do you really need an internal communications strategy? Well, there is a whole new generation and type of worker entering the workforce. If you don’t have a formalized communication strategy, you’d better be prepared to not only open your door, you had better take your door off the hinges. This younger workforce [...]

By |2018-10-04T15:26:17-05:00January 25th, 2017|Categories: Professional Writing|Tags: |Comments Off on Internal Communications Rules and Strategy

Retail Store Marketing for the 2016 Holiday Shopping Season

Make the 2016 Holiday Shopping Season Your Best Ever  If you are a traditional, online or hybrid retail store, the bullet point above should have been on your top ten things to do in 2016. Now that 9 months of the year are almost past, it’s time to kick your preparations into high-gear. So, what are you going to do to make 2016 end with the champagne popping? The stats Let’s start with some fun facts. According to Alliance Data’s Holiday in July 2016 Seasonal Whitepaper, 87% of shoppers are still very likely to purchase at stores this year. 38% [...]

By |2018-08-08T16:36:49-05:00September 26th, 2016|Categories: PR|Tags: , |Comments Off on Retail Store Marketing for the 2016 Holiday Shopping Season

How to Get Started with Digital Marketing

Q: What do you know about digital marketing? Do you know how to get started with digital marketing? What is digital marketing? Webster’s dictionary defined digital marketing as… oh you have to be kidding me. Digital marketing can’t be defined by our friends at Webster’s because digital marketing evolves continually. The internet is still an infant. A very fast learning, deranged, somewhat scary infant – but one that marketers and business owners love and hate. Let’s start with this. Who is your target audience? How do you approach them or try to draw them to your brand and products? Today [...]

By |2018-09-27T14:09:56-05:00August 19th, 2016|Categories: PR|Tags: |Comments Off on How to Get Started with Digital Marketing
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