Digital Authenticity

“There is no intellectual or emotional substitute for the authentic, the original, the unique masterpiece.” - Paul Mellon Before Internet access became prevalent, information shared was primarily through print, television and radio marketing.  This made it easy for brands to control the perception of their products and services, and some companies took advantage of this through what is essentially false advertising. For example, when the medical community became concerned with the health risks associated with smoking, cigarette companies responded by having other health experts tout benefits of smoking such as improving digestion or protecting the lining of the throat.  [...]

By |2019-03-26T09:47:55-05:00November 3rd, 2016|Categories: Web Design|Tags: |Comments Off on Digital Authenticity

What is Involved in Starting an Online Store? (Part 1)

An online store is an extension of a physical location, but has special needs since it is essentially open 24x7. Also, you may never get to have a personal interaction with customers so interaction throughout must be more engaging and detailed.  Choosing the right ecommerce platform can make or break an online store. Domain Name A domain name is simply the address of your online business like the address of your physical store location and all websites must have one to be found. To find a domain name for your business, you can begin by searching on a domain [...]

By |2019-03-26T09:47:13-05:00November 9th, 2016|Categories: Web Design|Tags: , , , |Comments Off on What is Involved in Starting an Online Store? (Part 1)

7 Reasons Why Your Business Needs a Website

The easy answer is “because everyone has a website” but that’s not a good enough answer, nor should it be.  Everyone is talking about the latest social media platform. The idea that websites are dead frequently is chanted, but the same has been said about email for at least a decade.  In this article, I’ll provide seven reasons your business needs to have a website. 1. Credibility Facebook, Twitter and Snapchat are all great communications tools, but the benefits are mostly for them.  The more you share on their sites, the more information they gain to push ads to their [...]

By |2019-03-26T09:46:32-05:00November 10th, 2016|Categories: Web Design|Tags: , |Comments Off on 7 Reasons Why Your Business Needs a Website

Five Tips for a Successful Business Website Launch

The day has arrived. After investing money, your time and energy on developing your business’ website launch day is fast approaching. Are you ready? Is everything in place? How can you make sure you have a successful launch for your new website? Here are some quick tips to help have a successful business website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to make sure the launch goes smoothly. Web experience matters. A talented team [...]

By |2019-03-26T09:39:42-05:00May 30th, 2018|Categories: Web Design|Tags: , , , |Comments Off on Five Tips for a Successful Business Website Launch
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