What is Involved in Starting an Online Store? (Part 1)

An online store is an extension of a physical location, but has special needs since it is essentially open 24x7. Also, you may never get to have a personal interaction with customers so interaction throughout must be more engaging and detailed.  Choosing the right ecommerce platform can make or break an online store. Domain Name A domain name is simply the address of your online business like the address of your physical store location and all websites must have one to be found. To find a domain name for your business, you can begin by searching on a domain [...]

By |2019-03-26T09:47:13-05:00November 9th, 2016|Categories: Web Design|Tags: , , , |Comments Off on What is Involved in Starting an Online Store? (Part 1)

How and Why to Personalize Retail Marketing

Retailers can make great strides in increased engagement, sales and referrals by relying more on personalized marketing. A recent study indicates that, “Personalization can be a huge boon for retailers and consumers. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent.”(1) How and when the personalized outreach is done is key to the campaign’s success. In this post, we’ll discuss mistakes to avoid, ways to personalize marketing and drive foot traffic into stores. Mistakes to Avoid When Personalizing Marketing I appreciate being welcomed to a storefront when [...]

By |2019-03-26T09:21:57-05:00January 26th, 2018|Categories: PR|Tags: , |Comments Off on How and Why to Personalize Retail Marketing
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