Social Media Archives - Tell Your Tale Marketing & Design

Boosting Visibility and Generating Leads with the Right Social Media Channels
Gallery
Boosting Visibility and Generating Leads with the Right Social Media Channels

Social Media

Boosting Visibility and Generating Leads with the Right Social Media Channels

In today's digital age, social media has become an indispensable tool for businesses to boost visibility and generate leads. As seasoned marketing experts working with SMB owners as well as sales and marketing leaders, we understand the importance of leveraging various social media channels to reach your target audience effectively. This blog post will explore how to use Facebook, LinkedIn, YouTube, X (formerly Twitter) and TikTok to enhance your marketing efforts, when it's ideal to use each of these platforms, best practices for each and how to measure the success of your social media campaigns. Facebook: Building Relationships and… Continue Reading Boosting Visibility and Generating Leads with the Right Social Media Channels

By Megan Salch|2025-05-22T16:24:12-05:00May 22nd, 2025|Categories: Social Media|0 Comments

How to Respond to Negative Comments on Social Media
Gallery
How to Respond to Negative Comments on Social Media

Blog, Social Media

How to Respond to Negative Comments on Social Media

How to Respond to Negative Comments on Social Media: A Guide for Small Business Owners In the world of social media marketing, not every post and ad campaign will be met with applause. Sometimes, despite your best efforts, your ads might receive negative feedback. As a small business owner, it's crucial to know how to handle these situations effectively. Should you delete the ad? Should you remove negative comments? What if those negative comments are getting the most engagement? Let's dive into these questions and explore the best practices for managing negative responses to your social media. Understanding Social… Continue Reading How to Respond to Negative Comments on Social Media

By Megan Salch|2025-04-14T18:30:59-05:00April 14th, 2025|Categories: Blog, Social Media|0 Comments

Integrating Social Media into Your Website: Tracking Site Visitors’ Journey
Gallery
Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

Social Media, Web Design, Website Analytics

Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

In today's digital age, integrating social media into your website and effectively tracking site visitors' journeys are crucial for optimizing your online presence and marketing strategies. Social media and website efforts should not be managed in silos, but rather integrated activities for a cohesive customer experience and reflection of your brand. This blog post will explore how to integrate social media into your website using Google Data Studio, the key data to measure for social media advertising and website improvements, and the reasons behind certain user behaviors on your site. Integrating social media into your website can enhance user… Continue Reading Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

By Megan Salch|2025-03-18T14:06:33-05:00March 13th, 2025|Categories: Social Media, Web Design, Website Analytics|0 Comments

How to Use Google My Business to Promote Your Houston Business
Gallery
How to Use Google My Business to Promote Your Houston Business

Blog, SEO, Social Media

How to Use Google My Business to Promote Your Houston Business

Google My Business is a free (at least for now) service by Google that helps businesses promote your products and services online through local search optimization. While organizations should optimize your own websites, Google My Business heavily integrates with Google’s online search functionality and can boost a business to top search results, which in turn drives more traffic to your websites. In many ways, this is one way to fill the top of your sales funnel with more leads that are highly qualified and located nearby. Since we’ve yet to meet a small business in Houston (or elsewhere for… Continue Reading How to Use Google My Business to Promote Your Houston Business

By Megan Salch|2020-02-24T16:55:43-06:00February 24th, 2020|Categories: Blog, SEO, Social Media|Comments Off

Social Media for Business
Gallery
Social Media for Business

Social Media

Social Media for Business

Why It Makes Sense for Your Organization to Dominate the Social Channels Image by TeroVesalainen from Pixabay Many marketing and sales professionals admit that attention to business social media outreach tends to wane when times are busy. With so many marketers wearing numerous hats within small businesses, it’s no wonder that social media can become neglected when other duties call. After all, you can crank out a few, quick posts in no time at all, so it’s easy to push social media to later. Plus, you could argue that employees really should focus on the big-ticket, large expense efforts to ensure organizations are… Continue Reading Social Media for Business

By Megan Salch|2019-10-16T08:14:09-05:00September 18th, 2019|Categories: Social Media|Tags: Social Media, social media for business|Comments Off

Fastest Growing Instagram Account & What Matters
Gallery
Fastest Growing Instagram Account & What Matters

PR, Social Media

Fastest Growing Instagram Account & What Matters

With all the buzz around social media, I find the statistics about the fastest-growing Instagram accounts fascinating. I'm updating this post on October 8, 2019, from its original publication on June 10, 2016, to see how social media trends have changed and who seems to make the most progress on gaining followers on Instagram. The individuals behind the social media may be of even greater interest and definitely can teach business a few tricks. Question: In 2016, who "broke the record (on Instagram) held for almost a year by former soccer star David Beckham, who took twice as long to… Continue Reading Fastest Growing Instagram Account & What Matters

By Megan Salch|2019-10-08T17:08:10-05:00October 8th, 2019|Categories: PR, Social Media|Tags: Instagram, social media for business|Comments Off

LinkedIn Background Image Often Overlooked Opportunity
Gallery
LinkedIn Background Image Often Overlooked Opportunity

Graphic Design, Social Media

LinkedIn Background Image Often Overlooked Opportunity

As marketing experts and graphic designers, we’re always looking for good ways for organizations to build their brands and maximize their investment. While the social media channel LinkedIn has been available since May 2003, I’m still surprised at the number of businesses that don’t apply their branding to their LinkedIn company page. Our team is here to end the boring, light blue, starry default and give businesses’ brands more reach. Organizations of all sizes can use their logos and brand standards to create a LinkedIn background image that emphasizes their products/services as well as values. The ideal size for this… Continue Reading LinkedIn Background Image Often Overlooked Opportunity

By Megan Salch|2019-08-12T17:27:17-05:00August 12th, 2019|Categories: Graphic Design, Social Media|Tags: LinkedIn cover image|Comments Off

Instagram + Business = Great Mix for Marketing ROI
Gallery
Instagram + Business = Great Mix for Marketing ROI

PR, Social Media

Instagram + Business = Great Mix for Marketing ROI

How to Use Instagram to Promote Your Business Instagram is a photo- and video-sharing app that allows users to post and review images from people and brands from all over the world. Brands have flocked to Instagram to keep up with users who are drifting away from written content in favor of beautiful photos that are more engaging and easier to consume. So how can your business and brand get going with Instagram? What's Your Goal for Instagram? Start by defining your business goal for using Instagram. Are you using it because you keep hearing a lot about this… Continue Reading Instagram + Business = Great Mix for Marketing ROI

By Megan Salch|2019-08-05T14:42:57-05:00August 13th, 2018|Categories: PR, Social Media|Tags: Instagram|Comments Off

Preschedule FaceBook Posts to Promote Your Business, Maximize Your Time

Are you trying to use social media to promote your business but struggling to find the time to do it all? Check out this page that walks you through scheduling your FaceBook posts in advance so you can line up a week's worth of updates in just a few minutes and then get back to your main job. As a marketing company, we do this for ourselves as well as some of our customers in Houston and find it really helps. You don't have to hire a PR firm to boost your social media exposure. Try these simple tips and… Continue Reading Preschedule FaceBook Posts to Promote Your Business, Maximize Your Time

By Megan Salch|2019-08-05T14:41:51-05:00July 25th, 2012|Categories: PR, Social Media|Tags: facebook, Facebook for business, Social Media, social media for business|Comments Off

Facebook and Pinterest: Where Do I Start?
Gallery
Facebook and Pinterest: Where Do I Start?

PR, Social Media

Facebook and Pinterest: Where Do I Start?

That's the exact question that I received from one of our clients. Her business is interior design so it's a very visual industry, which also makes it a great place for Pinterest. Since she also is helping people in their homes or businesses, she builds a very personal relationship with them. (When you open people's closets, drawers and wardrobes, you get to know them very well, she told me once.) The personal nature of her business also makes it a natural fit for FaceBook, where people get to know your company in a personal way. Here are a few tips… Continue Reading Facebook and Pinterest: Where Do I Start?

By Megan Salch|2019-08-05T14:41:35-05:00August 5th, 2013|Categories: PR, Social Media|Tags: facebook, Pinterest, social media for business|Comments Off