How to Launch a Career in Public Speaking

By |2024-06-07T17:10:19-05:00June 7th, 2024|Categories: Speaking|

As marketers, we are frequently asked by clients to help improve their speaking skills and secure speaking engagements. It’s not as easy as it looks from the audience and there’s documentation to back up a statistic that we’ve heard previously. “Overall, fear of public speaking is America's biggest phobia - 25.3 percent say they fear speaking in front of a crowd,” according to The Washington Post. So how can future presenters get started? We’ll cover important considerations for a speaking career or hobby, tips to get started and even common mistakes to avoid in public speaking. In the beginning… [...]

Tips for Writing Engaging Email Newsletters

By |2024-05-08T12:19:21-05:00May 7th, 2024|Categories: Blog|

Email newsletters or eNewsletters are valuable tools for businesses small and large. They offer the opportunity for your experts to share their industry knowledge, which also supports search engine optimization (SEO). That, in turn, attracts people seeking your expertise to your website, driving more leads to your business. Since the cost to create and publish content online is relatively low, eNewsletters make sound business sense. In this article, we cover how to jumpstart your email newsletters to give your business greater visibility and generate sales. 1. Define your target audience. When we hear professionals say that their product or [...]

Expand your business connections with Houston’s leading female professionals.

By |2023-03-13T03:12:47-05:00April 30th, 2021|Categories: Events|

Expand your business connections with Houston’s leading female professionals. The 2021 Women Driving Business series will introduce you to some of the most influential women in Houston, while building your network and further developing your own potential. This event series is organized by the Houston West Chamber of Commerce and a remarkable group of sponsoring ladies. It is chaired by Megan F. Salch of Tell Your Tale Marketing. Sponsor-Only Photoshoot Thursday, April 29, 2021 | 3:30 – 5 pm At Tony’s Restaurant Prepare for a unique social gathering and photoshoot only for our event sponsors. Kick off the afternoon [...]

Migrating WordPress to PHP 7

By |2022-07-25T15:24:40-05:00September 24th, 2018|Categories: Web Design, Website Maintenance|Tags: , , , , , |

WordPress is written in the PHP programming and scripting language. The developers of PHP have stopped releasing feature updates and bug fixes for PHP 5.6 and security updates will cease December 31, 2018. Some web hosts such as WP Engine have published articles on their blog and sent emails to their customers recommending they move away from PHP versions older than PHP 7. While PHP 5.6 will still be available and continue to function, it would be wise to move to PHP 7 sooner rather than later. PHP 7 brings new features and performance improvements that are mostly of [...]

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Moving from Adobe Business Catalyst to WordPress

By |2021-01-04T12:18:36-06:00August 28th, 2018|Categories: Web Design, Website Maintenance|Tags: , |

What to Think About When Moving from ABC to WP updated 1/4/2021 Adobe has announced the end-of-life for Business Catalyst, a website host and web platform. As of September 26, 2021, Adobe will stop hosting all Business Catalyst sites. (This deadline has been postponed from a previous March date but all indicators now point to a firm deadline of September 26, 2021.)  We’ve already seen a mass exodus of Business Catalyst partners and many web design companies are moving the bulk of its clients to WordPress. We’ve also seen the support structure of Business Catalyst reduced as some of [...]

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Marketing Best Practices to Drive Foot Traffic to Your Business

By |2020-08-10T21:08:31-05:00August 10th, 2020|Categories: Blog, Marketing|

COVID-19 has left its mark on likely every business nationwide. Still, restaurants and retail establishments have especially struggled to comply with the government-issued regulations, practice safety measures and keep their businesses profitable. Houston Community College (HCC) recently invited me to deliver a virtual presentation on "Marketing Best Practices to Drive Foot Traffic to Your Business" with a special focus on restaurants and retail businesses.  While this post isn't an exact replica of that presentation, it's a good recap and offers loads of marketing tips for businesses that are dependent on walk-in buyers. 1). First, double down on your marketing during [...]

5 Ways to Market Your Business While Showing Empathy

By |2020-06-29T12:47:44-05:00June 29th, 2020|Categories: Blog, Marketing|

Four months into the COVID-19 pandemic and business owners nationwide are searching for ways to market  your business in creative ways that will produce more sales. It’s time to think differently… to no longer stand back hesitantly. It’s time to be bold with your marketing. So, let’s get started. 1). Break it down. Since so much is changing & changing quickly, you don’t want to use your 2020 marketing plan that was assembled before COVID-19 hit the United States. You also don’t want to plan now for the rest of the year because we expect – even hope -- the [...]

Marketing Smarter during COVID-19 Pandemic

By |2020-05-19T21:08:10-05:00May 19th, 2020|Categories: Blog, Marketing|

With so many people distracted with new work and life scenarios due to COVID-19, we're finding marketers need to work smarter (& likely harder too) to engage with prospective buyers. I delivered a presentation recently to the Greater Heights Area Chamber of Commerce on "Marketing during the COVID-19 Pandemic", which in many ways translates to "Where can your marketing have the biggest impact with limited time and budget?" Here are the 7 steps that I shared with the Heights Chamber, plus a number of others. I hope you'll add your own feedback to #commentform, so I can see which marketing [...]

Ways to Stay in Front of Your Customers during the COVID-19 Pandemic

By |2020-04-15T09:07:52-05:00April 9th, 2020|Categories: Blog, PR|

As business leaders worldwide look for ways to minimize the impact of the COVID-19 pandemic on their revenues, we're sharing ways to stay in front of your customers while maintaining physical distance. Below are 7 tips to reach out to clients and prospects to keep your business humming. We'd love readers to add comments to this blog post about additional tips as well as the responses you experience when trying out these. 1). Mail clients and prospects a holiday card with a personal note. We've sent branded Easter cards this week. You could also send a "Welcome Spring" note or [...]

Why Internal Communications is More Critical Than Ever

By |2020-04-15T09:06:01-05:00April 6th, 2020|Categories: Blog, Professional Writing|

Internal Communications during Virtual Office Environments Most local businesses will be working virtually for at least the coming weeks and business leaders need to think differently about how they will keep communication flowing to inform and engage employees. They’ll also need to be more flexible to accommodate employees facing new scenarios—from children attempting virtual learning to ongoing health concerns. Consider these tips for keeping your business moving forward despite the challenges presented with the COVID-19 epidemic. Start with Clear Expectations and a Flexible Mindset Business leaders should explain upfront how they expect employees to work. For example, if team members [...]

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