Blog2018-10-24T09:25:05+00:00

Is WordPress Safe as a Website Platform?

Is WordPress safe to use as a website platform? It's a question we hear quite often. The answer is YES. Like most things in life, you need to know how to properly set up a WordPress website and you need to maintain the software that runs your website. Let’s dig into this discussion a bit more to explain. Just last week I was speaking with a client who had been told by its outsourced IT provider that using an open source platform like WordPress is bad because it can be hacked. The IT person's recommendation was instead to use a [...]

By |February 5th, 2019|Categories: Tell Your Tale, Web Design|Tags: |

How Graphic Design Helps Business

Graphic design plays an important role for your business. All of the visual elements representing your business give prospects an idea of the type of company you run. From your logo and website to the layout of your brochures, your graphics say a lot about you. Are you visually delivering the right message? Does your business look more attractive than your competitors? Now is the time to analyze this and determine if your business needs to step up the professionalism of your brand. Professional graphic design can really set your business apart with a quality message that reassure prospects that [...]

By |December 20th, 2018|Categories: Graphic Design, Tell Your Tale|Tags: |

How to Get Media Coverage for Your Business

Getting positive media coverage for your business generates wide-reaching prospects with a lot of credibility. It’s no wonder that a lot of business owners want to get their businesses covered in the media positively, but they really don't know how to go about it. Let’s explore how to generate more PR for your business that boosts your media coverage and enhances your company’s visibility in the market. Set Specific Goals What is your PR strategy? Start with the end goal in mind and determine which media outlets (radio, TV, printed publications and online outlets) match up with your business's ideal [...]

By |December 14th, 2018|Categories: PR, Tell Your Tale|Tags: , |

Importance of Website Maintenance to Protect Against Hacks

Most businesses have a website to promote their products/services and attract new leads. Many organizations also have dedicated time and resources to updating the content (text, graphics, downloadable files) on their websites too. What’s astonishing is the lack of attention spent on the back-end security and functionality of websites on an ongoing basis. With so many professionals launching websites and forgetting the importance of the technical website maintenance, it’s no wonder so many websites get hacked. Let’s explore the causes of website hacks, the risks to small and medium businesses and the steps you can take to avert these issues [...]

By |December 5th, 2018|Categories: Web Design|Tags: , |

How to Boost Your Visibility and Revenues with Marketing

Here are 5 marketing efforts that each business leader can undertake to boost visibility and drive revenue. 1. Identify the networking circles that delivered a strong return on your investment (ROI)―both in dollars and time investment. Which ones did not? Ditch the groups that were lackluster and accept that you gave it a try and now know groups that don’t work for your business. Then, invest more in those groups that prove promising. Don’t hesitate to try new networking groups. 2. Show up. It doesn’t do your business any good to become a new member of XYZ organization but not [...]

By |November 29th, 2018|Categories: PR, Professional Writing|Tags: , , |

What’s your PR strategy for 2019?

What does your PR plan look like for the New Year? Do you have a defined public relations (PR) strategy? PR includes press releases but should take a broader look. (Yes, PR is much more than a press release.) It also includes how your business communicates with your shareholders (for public companies at least), board of directors, employees, customers and prospects, as well as the outside community. Having a PR plan for the New Year is important, so that you can align how and when you will communicate with your key audiences tied to your overall business strategy. Here are [...]

By |November 28th, 2018|Categories: PR|Tags: , , , |