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Marketing Best Practices to Drive Foot Traffic to Your Business

By |2020-08-10T21:08:31-05:00August 10th, 2020|Categories: Blog, Marketing|

COVID-19 has left its mark on likely every business nationwide. Still, restaurants and retail establishments have especially struggled to comply with the government-issued regulations, practice safety measures and keep their businesses profitable. Houston Community College (HCC) recently invited me to deliver a virtual presentation on "Marketing Best Practices to Drive Foot Traffic to Your Business" with a special focus on restaurants and retail businesses.  While this post isn't an exact replica of that presentation, it's a good recap and offers loads of marketing tips for businesses that are dependent on walk-in buyers. 1). First, double down on your marketing during [...]

5 Ways to Market Your Business While Showing Empathy

By |2020-06-29T12:47:44-05:00June 29th, 2020|Categories: Blog, Marketing|

Four months into the COVID-19 pandemic and business owners nationwide are searching for ways to market  your business in creative ways that will produce more sales. It’s time to think differently… to no longer stand back hesitantly. It’s time to be bold with your marketing. So, let’s get started. 1). Break it down. Since so much is changing & changing quickly, you don’t want to use your 2020 marketing plan that was assembled before COVID-19 hit the United States. You also don’t want to plan now for the rest of the year because we expect – even hope -- the [...]

Marketing Smarter during COVID-19 Pandemic

By |2020-05-19T21:08:10-05:00May 19th, 2020|Categories: Blog, Marketing|

With so many people distracted with new work and life scenarios due to COVID-19, we're finding marketers need to work smarter (& likely harder too) to engage with prospective buyers. I delivered a presentation recently to the Greater Heights Area Chamber of Commerce on "Marketing during the COVID-19 Pandemic", which in many ways translates to "Where can your marketing have the biggest impact with limited time and budget?" Here are the 7 steps that I shared with the Heights Chamber, plus a number of others. I hope you'll add your own feedback to #commentform, so I can see which marketing [...]

Ways to Stay in Front of Your Customers during the COVID-19 Pandemic

By |2020-04-15T09:07:52-05:00April 9th, 2020|Categories: Blog, PR|

As business leaders worldwide look for ways to minimize the impact of the COVID-19 pandemic on their revenues, we're sharing ways to stay in front of your customers while maintaining physical distance. Below are 7 tips to reach out to clients and prospects to keep your business humming. We'd love readers to add comments to this blog post about additional tips as well as the responses you experience when trying out these. 1). Mail clients and prospects a holiday card with a personal note. We've sent branded Easter cards this week. You could also send a "Welcome Spring" note or [...]

Why Internal Communications is More Critical Than Ever

By |2020-04-15T09:06:01-05:00April 6th, 2020|Categories: Blog, Professional Writing|

Internal Communications during Virtual Office Environments Most local businesses will be working virtually for at least the coming weeks and business leaders need to think differently about how they will keep communication flowing to inform and engage employees. They’ll also need to be more flexible to accommodate employees facing new scenarios—from children attempting virtual learning to ongoing health concerns. Consider these tips for keeping your business moving forward despite the challenges presented with the COVID-19 epidemic. Start with Clear Expectations and a Flexible Mindset Business leaders should explain upfront how they expect employees to work. For example, if team members [...]

Women Driving Business: Afternoon Forums on Nov. 7, 2019

By |2020-04-15T08:11:14-05:00June 10th, 2019|Categories: Events|

Live Powerfully & Recharge Your Energy Afternoon Forums & Social Kick off the afternoon with an event tailored to women in business. Following an inspiring address by Dana Tyson of Sunny 99.1 radio, women will choose up to three break-out sessions to attend based on individual interests. Each break-out session features a moderated panel of executives in key interest areas (healthcare, customer service, marketing & technology, and financial power). Following the break-out sessions, relax with friends old and new at the social from 5-6:30 pm. Enjoy tasty refreshments and lively conversation, while you knock out some holiday shopping. It’s [...]

How to Use Google My Business to Promote Your Houston Business

By |2020-02-24T16:55:43-06:00February 24th, 2020|Categories: Blog, SEO, Social Media|

  Google My Business is a free (at least for now) service by Google that helps businesses promote your products and services online through local search optimization. While organizations should optimize your own websites, Google My Business heavily integrates with Google’s online search functionality and can boost a business to top search results, which in turn drives more traffic to your websites. In many ways, this is one way to fill the top of your sales funnel with more leads that are highly qualified and located nearby. Since we’ve yet to meet a small business in Houston (or elsewhere for [...]

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Benefits of Professional Graphic Design to Business

By |2020-02-19T14:39:21-06:00April 17th, 2018|Categories: Graphic Design|Tags: |

Creative Thinking Fuels Graphic Design, Grabs Prospects' Attention As an executive at an established business, you may believe your graphic design needs are far behind you. With a logo and brand standards set, it’s easy to overlook the multitude of opportunities to use graphic design to boost your brand’s visibility. You may be focused on growing your customer base and developing new product offerings, but there is plenty of room to use graphic design to illustrate the benefits that your organization provides customers. Whether you’re looking to refresh your brand or need a memorable advertisement that draws new customers [...]

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A Great Customer Service Analogy & Why It Matters

By |2020-02-19T14:35:51-06:00December 7th, 2015|Categories: PR|Tags: , |

Customer service is an important part of any business. Marketing is no different. I don't pretend to have all the answers, which is why I read a lot of business books on topics that include superior customer service and ask a lot of questions. My latest read is a book called The Rules of Woo by Cindy Solomon. I thought the following excerpt is an especially interesting look at how many companies treat their prospects and customers. What do you think of the following? A man dies and finds himself at the pearly gates. The guard at the gate is [...]

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What is Search Engine Optimization (SEO) and How Does It Help Your Business?

By |2020-02-19T14:11:05-06:00July 31st, 2019|Categories: SEO, Web Design, Website Analytics, Website Maintenance|

Search engine optimization (SEO) is constantly changing and can be quite complex. If you as a business owner or your marketing team needs guidance on tips for optimizing your website to attract more qualified and local web traffic, this is the definitive guide to SEO and local search. We're regularly updating this page with the latest updates so bookmark this page and visit it frequently. Setting Goals for Search Engine Optimization All search engine optimization (SEO) efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off [...]

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