Blog2018-10-24T09:25:05-05:00

Why Hire a Professional Writer or Business Writer

We often hear professionals say they’re good writers and perhaps they are. That doesn’t mean they don’t need help from professional writers and here’s why. Most busy professionals stay focused on their given tasks. They usually don’t recognize that different mediums (brochures, business articles, websites, etc.) have different writing needs to effectively communicate with the readers. Let’s explore different writing needs and how a professional writer can engage prospective customers. When you were in school, a writing assignment likely had a minimum length requirement. Many classmates struggle to hit that minimum page length. In the professional world, different platforms have [...]

By |April 22nd, 2019|Categories: Professional Writing|Tags: |

When Do You Need Professional Graphic Design?

Graphic design. It’s the art of polishing a marketing or sales piece to give it a professional look and entice people to keep reading about your business’ offerings. Slight differences in graphic accent and color choice can be the difference between eh? and WOW! So, how do you know when you need a professional graphic designer’s help, rather than rely on someone in your office to give it a try? As with most things in life, giving a full 100 percent effort upfront often saves you in the long run. Following are a few points to consider when determining if [...]

By |April 17th, 2019|Categories: Graphic Design|Tags: |

The Importance of Branding for Your Employees

Your brand... It's the complete package of what customers and prospects think of when they hear your company name. Your brand also differentiates you from your competition. A lot of attention is paid to branding a business in order to stand out and remain memorable with customers. However, many overlook the fact that your branding is also an important aspect for your own staff. Let's explore the impact of branding on your team. Our marketing agency works with, among others, companies that win work if they're the lowest bidder. Common with government work, the theory is that the company [...]

By |March 18th, 2019|Categories: Marketing, PR|

SSL Certificates: Things You Should Know

As of March 12, 2019, there were nearly 1.7 billion websites and 44,730 were hacked on that date, according to Internet Live Stats. Like most statistics, there is usually more to the numbers below the surface. At first glance, we see many sites were hacked, but still a small number relative to the total number of websites. It’s been estimated that approximately 75 percent of “websites” are parked domains or something similar. This means that the approximate true number of websites is 418,101,494, which makes that 44,730 number much more of a concern. Secure Sockets Layer (SSL) was developed [...]

By |March 14th, 2019|Categories: Web Design|

Search Engines Provide Aggregated Results

It’s March 12, 2019 and the 30th birthday of the World Wide Web. Ten years later, Google was founded. Search engines have become an integral part of our daily lives by helping us find answers to nearly any question we can think of. We even have fun with search engines by asking Alexa “what’s your favorite color?” or “are you a spy?” Search engines are continuously evolving in the feature sets they offer, but their purpose of helping searchers find key information has not changed. A feature recently introduced that’s becoming more prevalent at an exponential pace is aggregated [...]

By |March 12th, 2019|Categories: Web Design|