How to Use Google My Business to Promote Your Houston Business

By |2020-02-24T16:55:43-06:00February 24th, 2020|Categories: Blog, SEO, Social Media|

  Google My Business is a free (at least for now) service by Google that helps businesses promote your products and services online through local search optimization. While organizations should optimize your own websites, Google My Business heavily integrates with Google’s online search functionality and can boost a business to top search results, which in turn drives more traffic to your websites. In many ways, this is one way to fill the top of your sales funnel with more leads that are highly qualified and located nearby. Since we’ve yet to meet a small business in Houston (or elsewhere for [...]

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Benefits of Professional Graphic Design to Business

By |2020-02-19T14:39:21-06:00April 17th, 2018|Categories: Graphic Design|Tags: |

Creative Thinking Fuels Graphic Design, Grabs Prospects' Attention As an executive at an established business, you may believe your graphic design needs are far behind you. With a logo and brand standards set, it’s easy to overlook the multitude of opportunities to use graphic design to boost your brand’s visibility. You may be focused on growing your customer base and developing new product offerings, but there is plenty of room to use graphic design to illustrate the benefits that your organization provides customers. Whether you’re looking to refresh your brand or need a memorable advertisement that draws new customers [...]

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A Great Customer Service Analogy & Why It Matters

By |2020-02-19T14:35:51-06:00December 7th, 2015|Categories: PR|Tags: , |

Customer service is an important part of any business. Marketing is no different. I don't pretend to have all the answers, which is why I read a lot of business books on topics that include superior customer service and ask a lot of questions. My latest read is a book called The Rules of Woo by Cindy Solomon. I thought the following excerpt is an especially interesting look at how many companies treat their prospects and customers. What do you think of the following? A man dies and finds himself at the pearly gates. The guard at the gate is [...]

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What is Search Engine Optimization (SEO) and How Does It Help Your Business?

By |2020-02-19T14:11:05-06:00July 31st, 2019|Categories: SEO, Web Design, Website Analytics, Website Maintenance|

Search engine optimization (SEO) is constantly changing and can be quite complex. If you as a business owner or your marketing team needs guidance on tips for optimizing your website to attract more qualified and local web traffic, this is the definitive guide to SEO and local search. We're regularly updating this page with the latest updates so bookmark this page and visit it frequently. Setting Goals for Search Engine Optimization All search engine optimization (SEO) efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off [...]

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Local SEO and Tools of the Trade

By |2020-02-17T23:59:16-06:00November 5th, 2018|Categories: SEO, Web Design|Tags: , , |

Tools of the Trade If you’re still not convinced how important local SEO is, consider the following statistics. 78 percent of local mobile searches result in offline purchases. (HubSpot) 18 percent of local mobile searches lead to a sale within one day. (Google) 50 percent of local mobile searchers are looking for business information like a local address. (Go-Globe) 50 percent of consumers who do a local search on their smartphone visit a store within a day. (Go-Globe) It should come as no surprise that there are many tools to help with your local SEO efforts. The list that [...]

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How to Get Media Coverage for Your Business

By |2019-10-16T08:15:45-05:00December 14th, 2018|Categories: PR|Tags: , |

Getting positive media coverage for your business generates wide-reaching prospects with a lot of credibility. It’s no wonder that a lot of business owners want to get their businesses covered in the media positively, but they really don't know how to go about it. Let’s explore how to generate more PR for your business that boosts your media coverage and enhances your company’s visibility in the market. Set Specific Goals What is your PR strategy? Start with the end goal in mind and determine which media outlets (radio, TV, printed publications and online outlets) match up with your business's [...]

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How Graphic Design Helps Business

By |2019-10-16T08:15:35-05:00December 20th, 2018|Categories: Graphic Design|Tags: |

Graphic design plays an important role for your business. All of the visual elements representing your business give prospects an idea of the type of company you run. From your logo and website to the layout of your brochures, your graphics say a lot about you. Are you visually delivering the right message? Does your business look more attractive than your competitors? Now is the time to analyze this and determine if your business needs to step up the professionalism of your brand. Professional graphic design can really set your business apart with a quality message that reassure prospects that [...]

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Is WordPress Safe as a Website Platform?

By |2019-10-16T08:15:20-05:00February 5th, 2019|Categories: Web Design|Tags: |

Is WordPress safe to use as a website platform? It's a question we hear quite often. The answer is YES. Like most things in life, you need to know how to properly set up a WordPress website and you need to maintain the software that runs your website. Let’s dig into this discussion a bit more to explain. Just last week I was speaking with a client who had been told by its outsourced IT provider that using an open source platform like WordPress is bad because it can be hacked. The IT person's recommendation was instead to use [...]

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Contractors Need Websites

By |2019-10-16T08:15:05-05:00July 3rd, 2019|Categories: Professional Writing, SEO, Web Design, Website Maintenance|

Are websites worth the investment? As an underground utility contractor, you work extremely hard to manage costs. So, cost-effective marketing is an extremely important part of your business. This often means that things like websites become outdated or you choose to have no website at all. But as we barrel toward 2020 at breakneck speed, that model is going to have to change. First impressions matter. A modern, functional website is now part of making a good first impression to prospective employees, prospective customers and to the communities where you are working. Skilled employees are on the hunt for work [...]

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5 Essentials for Graphic Design for Business

By |2019-10-16T08:14:21-05:00September 17th, 2019|Categories: Graphic Design|Tags: , |

(Photo by Tranmautritam from Pexels) Graphic design is important to every business since it helps create an organization's brand and communicates what the business is about. Whether you’re designing your own marketing material or are working with a professional graphic designer, there are some key graphic design aspects to address, so that your marketing looks its best now and long-term. Want to know what great graphic designers wished their clients knew? Here are 5 things to consider when designing a business’ marketing material. Consider these tips the "must haves" for professional graphic design. 1. How is your marketing [...]

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