Media Relations: It’s Beginning to Look a Lot Like Christmas

By |2019-08-12T17:56:14-05:00August 13th, 2019|Categories: PR|Tags: , , |

To earn your products media coverage during the holidays, pitch for the holiday gift guides now. It’s indeed still hot in the summer, so it’s challenging to think ahead to the holiday season. However, if you want your products to be featured in magazines' holiday gift guides, the time to pitch is now (August). Most national magazines work on a 3-6 month lead time in terms of lining up the articles they’ll include in each issue. That means media relations strategists have Christmas sales and promotions on their minds as early as July and August. With this lead time in [...]

LinkedIn Background Image Often Overlooked Opportunity

By |2019-08-12T17:27:17-05:00August 12th, 2019|Categories: Graphic Design, Social Media|Tags: |

As marketing experts and graphic designers, we’re always looking for good ways for organizations to build their brands and maximize their investment. While the social media channel LinkedIn has been available since May 2003, I’m still surprised at the number of businesses that don’t apply their branding to their LinkedIn company page. Our team is here to end the boring, light blue, starry default and give businesses’ brands more reach. Organizations of all sizes can use their logos and brand standards to create a LinkedIn background image that emphasizes their products/services as well as values. The ideal size for this [...]

An Introduction to Search Engine Optimization (SEO)

By |2019-07-31T14:52:29-05:00July 31st, 2019|Categories: SEO, Web Design, Website Analytics, Website Maintenance|

Search engine optimization is constantly changing and can be quite complex. This article will provide some guidance on considerations when building or maintaining your website, so that you can understand the areas that are working and those that need improvement. Start at the End All search engine optimization efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off on the right foot. Specific – The more specific your goal, the more effective you’re likely to be at achieving the goal. There’s a big difference between “drive [...]

Local Online Marketing & Why It’s Essential to Business

By |2019-07-20T15:56:46-05:00July 16th, 2019|Categories: SEO|Tags: |

  Local online marketing, also referred to as location-based marketing, is critical for businesses of all types and sizes, whether a business is a brick-and-mortar store front, online-only businesses or a combination of the two. Local online marketing is important because the web searcher’s location factors into the search results that search engines show. Plus, people often want to work with people and businesses that support their local area. Let’s dig into three key areas that can help all businesses improve their local marketing efforts online and attract more customers. Web Content that’s Ready for Local Customers Optimizing your website [...]

Generation Z: High Expectations

By |2019-08-05T14:33:14-05:00July 15th, 2019|Categories: Social Media, Web Design|

A great variety of topics were covered at the WP Engine Summit that I recently attended in Austin, Texas. Of particular interest was a panel discussion between WP Engine’s Chief Marketing Officer Mary Ellen Dugan and leaders in the Gen Z community about their digital experience expectations. The Generation Z demographic is the group of about 74 million people born between 1995 and 2012 or 2015, depending on the source. That cohort is larger in number than the Baby Boomers. Gen Z is the first generation to have not known a world without social media. This generation prefers to [...]

Contractors Need Websites

By |2019-10-16T08:15:05-05:00July 3rd, 2019|Categories: Professional Writing, SEO, Web Design, Website Maintenance|

Are websites worth the investment? As an underground utility contractor, you work extremely hard to manage costs. So, cost-effective marketing is an extremely important part of your business. This often means that things like websites become outdated or you choose to have no website at all. But as we barrel toward 2020 at breakneck speed, that model is going to have to change. First impressions matter. A modern, functional website is now part of making a good first impression to prospective employees, prospective customers and to the communities where you are working. Skilled employees are on the hunt for work [...]

How to Engage on Social Media for Real Engagement

By |2019-08-05T14:30:44-05:00June 17th, 2019|Categories: PR, Social Media|Tags: |

As event season slows for the summer, many professionals look to social media to engage with customers and prospects. Staying top of mind is critical. Stepping up the quality of your posts and the frequency of posting is smart, but how you’re engaging is more important. Let’s dig into a few keys to engaging more with social media because more isn’t always better. Don’t just post. Engage. While it can be overwhelming to reply to every comment on social media, professionals can plan a set time each day to reply to comments and shares. Dedicating even 15-30 minutes each day [...]

Web Accessibility Overview

By |2019-06-19T14:04:22-05:00June 17th, 2019|Categories: Web Design|

It’s interesting that the World Wide Web (WWW) is 30 years old and has connected so many people, yet remains difficult to use for a lot of people. Those with vision issues may rely on screen readers. People with hearing issues may rely on text transcripts of audio content. People with limited fine motor skills may rely on keyboard navigation, instead of a mouse. Many years ago, I was taught that computer networking is not that different from human networking. The basic definition given is that networking “is having something to share, deciding to share it and agreeing how [...]

Women Driving Business: Afternoon Forums on Nov. 7, 2019

By |2019-06-10T17:31:40-05:00June 10th, 2019|Categories: Events|

Live Powerfully & Recharge Your Energy Afternoon Forums & Social Kick off the afternoon with an event tailored to women in business. Following an inspiring address by Dana Tyson of Sunny 99.1 radio, women will choose up to three break-out sessions to attend based on individual interests. Each break-out session features a moderated panel of executives in key interest areas (healthcare, customer service, marketing & technology, and financial power). Following the break-out sessions, relax with friends old and new at the social from 5-6:30 pm. Enjoy tasty refreshments and lively conversation, while you knock out some holiday shopping. It’s [...]

HCA Small Business Committee “Ask The Experts” Lunch ‘N Learn

By |2019-06-10T13:39:25-05:00June 10th, 2019|Categories: Events|

Houston Contractors Association (HCA)'s Small Business Committee is hosting an "Ask The Experts" Lunch 'N Learn event on Wednesday, June 26th from 11am to 1pm at the HCA Office: 4001 Sherwood Lane / 77092. We have six expert speakers: Tiko Hausman of TKO Biz Solutions, small business certifications expert Yusef Muhammad of SCORE Association, business resources expert Brian Manning of mc2 civil inc., construction expert Tony Henshaw from the City of Houston, city work expert Liz Lara Carreno of GoldmanSachs 10K Small Business, small business expert Megan F. Salch of Tell Your Tale Marketing & Design, marketing expert The [...]