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Local SEO and Tools of the Trade

By |2020-02-17T23:59:16-06:00November 5th, 2018|Categories: SEO, Web Design|Tags: , , |

Tools of the Trade If you’re still not convinced how important local SEO is, consider the following statistics. 78 percent of local mobile searches result in offline purchases. (HubSpot) 18 percent of local mobile searches lead to a sale within one day. (Google) 50 percent of local mobile searchers are looking for business information like a local address. (Go-Globe) 50 percent of consumers who do a local search on their smartphone visit a store within a day. (Go-Globe) It should come as no surprise that there are many tools to help with your local SEO efforts. The list that [...]

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How to Get Media Coverage for Your Business

By |2019-10-16T08:15:45-05:00December 14th, 2018|Categories: PR|Tags: , |

Getting positive media coverage for your business generates wide-reaching prospects with a lot of credibility. It’s no wonder that a lot of business owners want to get their businesses covered in the media positively, but they really don't know how to go about it. Let’s explore how to generate more PR for your business that boosts your media coverage and enhances your company’s visibility in the market. Set Specific Goals What is your PR strategy? Start with the end goal in mind and determine which media outlets (radio, TV, printed publications and online outlets) match up with your business's [...]

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How Graphic Design Helps Business

By |2019-10-16T08:15:35-05:00December 20th, 2018|Categories: Graphic Design|Tags: |

Graphic design plays an important role for your business. All of the visual elements representing your business give prospects an idea of the type of company you run. From your logo and website to the layout of your brochures, your graphics say a lot about you. Are you visually delivering the right message? Does your business look more attractive than your competitors? Now is the time to analyze this and determine if your business needs to step up the professionalism of your brand. Professional graphic design can really set your business apart with a quality message that reassure prospects that [...]

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Is WordPress Safe as a Website Platform?

By |2019-10-16T08:15:20-05:00February 5th, 2019|Categories: Web Design|Tags: |

Is WordPress safe to use as a website platform? It's a question we hear quite often. The answer is YES. Like most things in life, you need to know how to properly set up a WordPress website and you need to maintain the software that runs your website. Let’s dig into this discussion a bit more to explain. Just last week I was speaking with a client who had been told by its outsourced IT provider that using an open source platform like WordPress is bad because it can be hacked. The IT person's recommendation was instead to use [...]

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Contractors Need Websites

By |2019-10-16T08:15:05-05:00July 3rd, 2019|Categories: Professional Writing, SEO, Web Design, Website Maintenance|

Are websites worth the investment? As an underground utility contractor, you work extremely hard to manage costs. So, cost-effective marketing is an extremely important part of your business. This often means that things like websites become outdated or you choose to have no website at all. But as we barrel toward 2020 at breakneck speed, that model is going to have to change. First impressions matter. A modern, functional website is now part of making a good first impression to prospective employees, prospective customers and to the communities where you are working. Skilled employees are on the hunt for work [...]

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5 Essentials for Graphic Design for Business

By |2019-10-16T08:14:21-05:00September 17th, 2019|Categories: Graphic Design|Tags: , |

(Photo by Tranmautritam from Pexels) Graphic design is important to every business since it helps create an organization's brand and communicates what the business is about. Whether you’re designing your own marketing material or are working with a professional graphic designer, there are some key graphic design aspects to address, so that your marketing looks its best now and long-term. Want to know what great graphic designers wished their clients knew? Here are 5 things to consider when designing a business’ marketing material. Consider these tips the "must haves" for professional graphic design. 1. How is your marketing [...]

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Social Media for Business

By |2019-10-16T08:14:09-05:00September 18th, 2019|Categories: Social Media|Tags: , |

Why It Makes Sense for Your Organization to Dominate the Social Channels Image by TeroVesalainen from Pixabay  Many marketing and sales professionals admit that attention to business social media outreach tends to wane when times are busy. With so many marketers wearing numerous hats within small businesses, it’s no wonder that social media can become neglected when other duties call. After all, you can crank out a few, quick posts in no time at all, so it’s easy to push social media to later. Plus, you could argue that employees really should focus on the big-ticket, large expense efforts to ensure organizations are [...]

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Content is Still King

By |2019-10-16T08:13:53-05:00October 12th, 2019|Categories: Professional Writing|Tags: , |

Content is still king. You’ve heard it before, but what are you writing to share your industry leadership? Are you generating content that gives your prospects and customers more reasons to return to your website and engage with you? Professional writing is an important factor here and the opportunities to share your content is endless. Let’s explore some of the common challenges with content generation for business leaders and some ways to get over that hurdle. 1. Limited time to write. I hear this all the time and I do understand. Most business leaders have schedules packed back-to-back from morning [...]

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Which Graphic File Format is Best: Vector and Raster Images

By |2019-10-16T08:13:37-05:00October 15th, 2019|Categories: Graphic Design|Tags: , |

Low resolution, high resolution, which graphic file do you need when? Which graphic file format is best? We are frequently asked just this. The answer? How your graphics will be used dictates whether you need a low-resolution or high-resolution image. To further complicate things, business leaders often can’t open the art files because they don’t have (and don’t need) the graphic design programs (such as Adobe Photoshop, Illustrator and InDesign) used to create the graphics. In this post, we’ll explain those terms a bit and show examples of when a graphic file has been used incorrectly and how to correct [...]

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Google Data Studio – Part 3: Your First Report

By |2019-10-15T12:38:31-05:00October 21st, 2019|Categories: SEO, Web Design, Website Analytics|

Welcome to part 3 of the Google Data Studio series, where I’m guiding you through connecting your data source to your first report, adding visualizations, and making basic styling adjustments. Adding the Data Source to a Report In part 2, we ended with creating a Data Source. Now we’re going to connect that Data Source to a Report. Click the blue “Create Report” button in the top right corner. The next screen will ask you to confirm that you want to add the Data Source to the report. After reading the notice, select the blue “Add to [...]

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