/Tag: graphic design houston

How Graphic Design Helps Business

Graphic design plays an important role for your business. All of the visual elements representing your business give prospects an idea of the type of company you run. From your logo and website to the layout of your brochures, your graphics say a lot about you. Are you visually delivering the right message? Does your business look more attractive than your competitors? Now is the time to analyze this and determine if your business needs to step up the professionalism of your brand. Professional graphic design can really set your business apart with a quality message that reassure prospects that [...]

2018-12-20T13:41:06+00:00By |Categories: Graphic Design, Tell Your Tale|Tags: |

Benefits of Professional Graphic Design to Business

Creative Thinking Fuels Graphic Design, Grabs Prospects' Attention As an executive at an established business, you may believe your graphic design needs are far behind you. With a logo and brand standards set, it’s easy to overlook the multitude of opportunities to use graphic design to boost your brand’s visibility. You may be focused on growing your customer base and developing new product offerings, but there is plenty of room to use graphic design to illustrate the benefits that your organization provides customers. Whether you’re looking to refresh your brand or need a memorable advertisement that draws new customers [...]

2018-09-26T12:51:28+00:00By |Categories: Graphic Design|Tags: |

Tips for Improving Photo Resolution

We often are asked for tips on improving photo resolution so that clients can take their own photos for marketing purposes. While I usually recommend a professional photographer for marketing collateral, there are situations when taking photographs on your own makes sense. Thus, we'll share the following tips for taking pictures that can be used for print purposes since the photos will be high resolution. When taking photos for professional use, here are some things to keep in mind so that your photos are taken at the highest resolution. We can always downsize the resolution (or crispness) of a photo [...]

2018-08-08T16:34:19+00:00By |Categories: Graphic Design|Tags: , |

5 Things to Check When Doing Graphic Design in Photoshop

When working on marketing your business, there are some graphic design basics to keep in mind--whether you've hired a design firm like Tell Your Tale or are handling the marketing in-house. You always want to make sure you have the best type of files for the intended marketing use. Let's go over the basics. 1. Size: Literally, how many inches tall and wide is your image?  2. Resolution: Is the file 72 dots per inch (dpi), 150 dpi or 300 dpi? Dots per inch (dpi) is used for print, while pixels per inch is used for the web and lines [...]

2018-08-09T08:52:12+00:00By |Categories: Graphic Design|Tags: , |