/Tag: website design best practices

Five Tips for a Successful Business Website Launch

The day has arrived. After investing money, your time and energy on developing your business’ website launch day is fast approaching. Are you ready? Is everything in place? How can you make sure you have a successful launch for your new website? Here are some quick tips to help have a successful business website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to make sure the launch goes smoothly. Web experience matters. A talented team focused [...]

Five Tips for a Successful Retail Website Launch

The day has arrived. After investing money, your time, energy and talent and that of your team on developing your business’ new website, launch day is here! If you're like most people, you’re comfortable with consuming information from the Internet, but putting a new website out there is not in your wheelhouse. Fear not. Here are some quick tips to help have a successful retail website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to [...]

2018-09-26T13:22:22+00:00By |Categories: Web Design|Tags: , |

Friction: Friend or Foe?

Managing the friction between the water and the surfboard results in achieving the desired effect, which is to look cool while successfully riding the wave. The same concept applies in most areas of business. Sometimes less friction results in a better user experience, and other times, more friction produces better results.In relation to marketing, friction implemented the wrong way can prevent conversions through unclear messaging, ineffective printed or digital media and information gaps, or generally making the conversion process require too much effort. I’m going to share with you some examples of both and explain why it works in this [...]

2018-08-08T15:53:20+00:00By |Categories: Web Design|Tags: |

Make Your Website Social Media-Friendly or Else!

As of December 2017, there were over 3.9 billion people using the internet. While that’s a huge number, it represents just under 52 percent of the world’s population. Years ago, the saying was “two heads are better than one”, and now it’s more like “3.9 billion heads are better than one”. We’re constantly connected through our phones, email, and social media sharing knowledge. This makes it impractical to live and work in silos. We must do what we can to make our websites work well with the various social media platforms so that visitors can more easily find and share [...]

2018-08-08T16:13:28+00:00By |Categories: Web Design|Tags: , |

Why Website Speed Matters

The rapid growth of access to high speed devices connected to high speed networks has resulted in people being able to consume a large amount of information from a wide variety of sources in a very short time period. This happens every day and every day it seems to happen faster and on a larger scale.  It’s become more important than ever to respect your customers time and provide the least path of resistance wherever possible. In this article we’re going to identify some barriers to a successful website and how to tackle those barriers. We expect speed A website [...]

Improve B2B Services Through a Website

The B2B website can save you time by providing clients with detailed product specifications and graphics instead of you having to provide it. Your client will get the information he or she needs more quickly which improves customer satisfaction and can improve brand trust by creating the perception of openness. Product Specifications & Manuals Product specifications in a downloadable format on your website can be helpful to your prospective customers by making it easier for them to add your product information to a purchasing project they may be working on. Phoenix Contact has a “Generate product PDF” button in their product details [...]

2018-09-26T12:45:56+00:00By |Categories: Web Design|Tags: , |

10 Tips for Planning Your Website Design

In this article, we'll share 10 tips for planning your website design, whether you're tackling this with your internal marketing team or using a marketing agency. 1. Plan to spend time thinking about how your website will be structured, in other words, how it will be organized. It's easy to jump into the look & feel of the website but the structure is really the foundation of the website design. What is the key information that prospects want to learn about you? How does it make most sense to organize that information on your new website? You can likely organize [...]

2018-08-09T07:48:13+00:00By |Categories: Web Design|Tags: , |
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