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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

How SMBs Can Use Video to Drive Sales

Use Video to Drive Sales In today’s digital-first landscape, video isn’t just a marketing trend. It’s a necessity. For small and medium-sized businesses (SMBs), video offers a powerful, cost-effective way to showcase products, build trust and drive conversions. Whether you're selling software, consulting services or handcrafted goods, video can help you cut through the noise and connect with your audience in a way that static content simply can't. Let's explore how organizations like yours can use video to drive sales. Why Video Works for SMBs Video marketing delivers unmatched ROI. Studies show that viewers retain 95 percent of a… Continue Reading How SMBs Can Use Video to Drive Sales

By |2025-09-15T19:02:50-05:00September 15th, 2025|Categories: Blog, Marketing|0 Comments
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Is Seach Engine Optimization (SEO) Dead?

If you’ve heard whispers that search engine optimization (SEO) is dead, you’re not alone. Every few years, a new algorithm update or marketing trend sparks panic in the digital world. But here’s the truth: SEO isn’t dead. It’s evolving. For small and mid-sized businesses (SMBs), it remains one of the most cost-effective ways to drive high-quality traffic to your website and build long-term visibility. SEO is no longer just about keywords and backlinks. It’s about providing a better digital  experience for website visitors and sharing quality content. Let’s break down what’s changed, what still works and how you can… Continue Reading Is Seach Engine Optimization (SEO) Dead?

By |2025-08-20T14:32:42-05:00August 20th, 2025|Categories: Blog, SEO|0 Comments
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Social Media for Small Business: Platform Selection, Content Strategy & Budgeting

Social media is no longer optional for B2B businesses. It’s essential. But with so many platforms available, from LinkedIn and X (formerly Twitter) to Instagram, TikTok and YouTube, it’s easy to spread your efforts too thin. The key to success lies in narrowing your focus, understanding your audience and investing wisely in the platforms that deliver the best ROI. Here’s how to do just that. 1. Start with your buyer personas. Before you even think about platforms, revisit your ideal customer profiles and buyer personas. Ask: - What industries are they in? - What roles do they hold (decision… Continue Reading Social Media for Small Business: Platform Selection, Content Strategy & Budgeting

By |2025-07-21T20:38:35-05:00July 21st, 2025|Categories: Blog, Social Media|0 Comments
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Are Hashtags Still Relevant?

In the ever-evolving landscape of digital marketing, few tools have had the staying power of the humble hashtag. Once a novelty of early Twitter culture, hashtags have become a ubiquitous feature across social media platforms and even email marketing. But in 2025, with algorithmic feeds, AI-driven content discovery, and shifting user behaviors, many marketers are asking: Are hashtags still important? The short answer is yes—but with caveats. These tags remain a powerful tool when used strategically. For small and medium businesses (SMBs), hashtags can amplify reach, foster community and guide prospects through the sales funnel. However, the way we… Continue Reading Are Hashtags Still Relevant?

By |2025-06-16T18:14:48-05:00June 16th, 2025|Categories: Blog, Marketing|0 Comments
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Boosting Visibility and Generating Leads with the Right Social Media Channels

In today's digital age, social media has become an indispensable tool for businesses to boost visibility and generate leads. As seasoned marketing experts working with SMB owners as well as sales and marketing leaders, we understand the importance of leveraging various social media channels to reach your target audience effectively. This blog post will explore how to use Facebook, LinkedIn, YouTube, X (formerly Twitter) and TikTok to enhance your marketing efforts, when it's ideal to use each of these platforms, best practices for each and how to measure the success of your social media campaigns. Facebook: Building Relationships and… Continue Reading Boosting Visibility and Generating Leads with the Right Social Media Channels

By |2025-05-22T16:24:12-05:00May 22nd, 2025|Categories: Social Media|0 Comments
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How to Respond to Negative Comments on Social Media

How to Respond to Negative Comments on Social Media: A Guide for Small Business Owners In the world of social media marketing, not every post and ad campaign will be met with applause. Sometimes, despite your best efforts, your ads might receive negative feedback. As a small business owner, it's crucial to know how to handle these situations effectively. Should you delete the ad? Should you remove negative comments? What if those negative comments are getting the most engagement? Let's dive into these questions and explore the best practices for managing negative responses to your social media. Understanding Social… Continue Reading How to Respond to Negative Comments on Social Media

By |2025-04-14T18:30:59-05:00April 14th, 2025|Categories: Blog, Social Media|0 Comments
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Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

In today's digital age, integrating social media into your website and effectively tracking site visitors' journeys are crucial for optimizing your online presence and marketing strategies. Social media and website efforts should not be managed in silos, but rather integrated activities for a cohesive customer experience and reflection of your brand. This blog post will explore how to integrate social media into your website using Google Data Studio, the key data to measure for social media advertising and website improvements, and the reasons behind certain user behaviors on your site. Integrating social media into your website can enhance user… Continue Reading Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

By |2025-03-18T14:06:33-05:00March 13th, 2025|Categories: Social Media, Web Design, Website Analytics|0 Comments
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How to Find Trade Shows and Events to Connect with Your Business Prospects

Connecting with potential clients and partners is crucial for business growth and success. One effective way to achieve this is by attending trade shows and events. These gatherings offer unique opportunities to network, showcase your products or services, and stay updated on industry trends. Here's a comprehensive guide on how to find the right trade shows and events to connect with your business prospects. 1. Identify Your Goals and Target Audience Before you start searching for trade shows and events, it's important to define your goals and understand your target audience. Are you looking to generate leads, build brand… Continue Reading How to Find Trade Shows and Events to Connect with Your Business Prospects

By |2025-01-27T18:13:47-06:00February 1st, 2025|Categories: Blog, Events|0 Comments
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Tips for Building a Quality eNewsletter Subscriber List

If you’re like many business leaders, you’re ready to jumpstart the New Year with a promising marketing plan. As we covered last month, there are convincing reasons to include a regular email newsletter as part of your overall marketing strategy. Hopefully, you’ve outlined your newsletter content in a monthly (or more frequently) editorial calendar with timelines and responsibilities outlined. Another important aspect to address is building your subscriber list effectively and ethically. In this post, we’ll dive into ways to encourage your customers and prospects to sign up to receive your valuable content. 1. Create valuable content: Offer… Continue Reading Tips for Building a Quality eNewsletter Subscriber List

By |2025-01-13T10:40:07-06:00December 28th, 2024|Categories: Blog, Professional Writing|0 Comments
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Is Email Marketing Still Effective? Exploring the Advantages and Challenges

In the ever-evolving landscape of digital marketing, businesses constantly seek the most effective strategies to reach their audiences. With the rise of social media, influencer marketing, and other digital channels, one might wonder if email marketing still holds its ground. Despite the emergence of new platforms, email marketing remains a powerful tool for businesses. This article explores the current state of email marketing, its effectiveness and pitfalls to avoid. The Enduring Power of Email Marketing Email marketing has been a staple in digital marketing strategies for decades. Its longevity can be attributed to several key factors outlined below. 1.… Continue Reading Is Email Marketing Still Effective? Exploring the Advantages and Challenges

By |2024-12-02T14:37:20-06:00December 2nd, 2024|Categories: Blog|0 Comments
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