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Social Media Management Services in New Year

Like many organizations, you may have set up a FaceBook or Twitter account and you may have even created a blog. However, if you're not using social media management services, you may be asking: "Now what?" I hear time and again that professionals are using many of these tools for personal use but not to build their business. By spending a little time on your social media now, you really can position your company as a market leader and generate sales. If your team has recently experienced unfortunate layoffs and/or if your employees are already too stretched to take on [...]

By |2019-08-05T14:40:47-05:00July 28th, 2016|Categories: PR, Social Media|Tags: , , |Comments Off on Social Media Management Services in New Year
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How Snapchat can Help Your Business (Part 1)

Snapchat is a great way to engage your audience by sending personalized photos aka “snaps.” Users can get creative with the pencil tool and emojis to personalize their snaps to their friends. Photos and up to 10-second videos that are posted to Snapchat disappear after they have been seen unless a user screenshots the image. When viewing a friends’ posts, which on Snapchat are called “stories,” a user can send the photo to friends that they follow. Is Snapchat something that can help your business? Retail businesses can really benefit from the platform using it for quick demos and product [...]

By |2019-08-05T14:40:16-05:00January 31st, 2017|Categories: PR, Social Media|Tags: , , |Comments Off on How Snapchat can Help Your Business (Part 1)
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How Snapchat Can Help Your Business (Part 2): Keeping a Audience

Snapchat users are looking for fun, informative posts from the people and companies they follow. They want to be entertained, engaged and drawn in and you only have 10 seconds to do that. Chances are your Snapchat followers also follow you on Facebook, Instagram and Twitter. To keep your content from going stale, make sure to keep it fresh on each individual platform. This way, if a customer follows you on all platforms, they will see different content across the board. Engaging with your followers on Snapchat is a great way to show your company culture making you more relatable [...]

By |2019-08-05T14:40:07-05:00February 9th, 2017|Categories: PR, Social Media|Tags: , , |Comments Off on How Snapchat Can Help Your Business (Part 2): Keeping a Audience
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5 Things Every Professional Should Do on LinkedIn

I’m often asked about the best social media outlets for professionals to use and I tell people, “It depends.” Professionals and organizations for that matter need to study their target audiences and determine which social platform is reaching that same audience. In 2017, young professionals and young buyers not yet in the workforce have a high usage of Snapchat. (If this is your target audience, read out post series on “How Snapchat Can Help Your Business”. Baby boomers have gravitated toward Facebook. Still, how different demographics use social media channels continues to evolve. One social media channel that I [...]

By |2019-08-05T14:39:55-05:00February 20th, 2017|Categories: PR, Social Media|Comments Off on 5 Things Every Professional Should Do on LinkedIn
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With Social Media, Where Should a Business Owner Focus?

With so many social media channels and limited time, not to mention budget, how should a business owner effectively manage all of the options? As with other marketing efforts, we suggest focusing on where your customers are. How do you know which social media tools your customers are using most? Smaller organizations can simply ask customers, while larger businesses will likely need to make use of surveying tools such as Survey Monkey to reach large numbers of customers in an effective manner. You can also leverage the following statistics from our partner Hubspot, published in January 2017.  Facebook: 9 unique [...]

By |2019-08-05T14:39:42-05:00June 20th, 2017|Categories: PR, Social Media|Tags: |Comments Off on With Social Media, Where Should a Business Owner Focus?
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Why Hiring an Agency for Social Media Delivers Positive Impacts

When Should Business Owners Use an Agency for Social Media? Social media should be more than posting pretty images and motivational quotations. Depending on the social media platform, you need to measure engagement with your customers, prospects and partners. Is your business team able to measure how they engaged others month over month and are you seeing more engagement over time? Is your team reporting on this each month? As a business owner or leader, if you're not seeing this data shared each month, your company may not be reaching important goals. Alternatively, your internal team over social media may [...]

By |2019-08-05T14:39:31-05:00June 21st, 2017|Categories: PR, Social Media|Tags: , |Comments Off on Why Hiring an Agency for Social Media Delivers Positive Impacts
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Social Media for Restaurants: How to Attract Hungry Customers

Strategic Social Media Drives Foot Traffic into Restaurants As of 2017, 81 percent of Americans have a social media profile, representing a five percent growth compared to the previous year, according to Statista. Additionally, the number of worldwide social media users is expected to grow to some 2.5 billion by 2018.1 With this whopping number of potential buyers online, many of whom interact with their phones 13 X per hour or 200 X per day,2 social media puts low-cost marketing tools at restauranteurs’ fingertips. Used strategically, social media really can drive hungry customers into restaurants. Here’s how you can make [...]

By |2019-08-05T14:39:20-05:00September 5th, 2017|Categories: PR, Social Media|Tags: |Comments Off on Social Media for Restaurants: How to Attract Hungry Customers
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Managing Online Customer Reviews on Social Media Channels

A business’ online presence has a strong influence on its reputation. It’s no wonder that companies are quick to build their online presence beyond a website, extending into social media sites and online business listings. The real challenge and power both exist in managing online customer reviews on them all. Not only does proper attention and diligence mold a strong, positive reputation for your business, it also helps generate more traffic to your website, which in turn can lead to more sales. It's the power of online reputation management. Here are some key tips for managing your online reputation whether [...]

By |2019-08-05T14:38:33-05:00January 16th, 2018|Categories: PR, Social Media|Tags: , |Comments Off on Managing Online Customer Reviews on Social Media Channels
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How to Use Instagram Stories for Business

If your business sells a visual product such as a restaurant, art gallery or retail space, Instagram offers a host of promotional opportunities for you. While posting photos and videos to Instagram (as well as other social outlets) can be rewarding, this post will examine specific ways to use Instagram Stories to boost your visibility and draw traffic to your venue. First, the key difference between posting to Instagram and posting to Instagram (IG) Stories is that with Stories, you can post multiple photos and videos together in a slide format so that viewers can swipe through the photos [...]

By |2019-08-05T14:37:50-05:00September 19th, 2018|Categories: PR, Social Media|Tags: , |Comments Off on How to Use Instagram Stories for Business
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How to Engage on Social Media for Real Engagement

As event season slows for the summer, many professionals look to social media to engage with customers and prospects. Staying top of mind is critical. Stepping up the quality of your posts and the frequency of posting is smart, but how you’re engaging is more important. Let’s dig into a few keys to engaging more with social media because more isn’t always better. Don’t just post. Engage. While it can be overwhelming to reply to every comment on social media, professionals can plan a set time each day to reply to comments and shares. Dedicating even 15-30 minutes each day [...]

By |2019-08-05T14:30:44-05:00June 17th, 2019|Categories: PR, Social Media|Tags: |Comments Off on How to Engage on Social Media for Real Engagement
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