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The Importance of Branding for Your Employees
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The Importance of Branding for Your Employees

Marketing, PR

The Importance of Branding for Your Employees

Your brand... It's the complete package of what customers and prospects think of when they hear your company name. Your brand also differentiates you from your competition. A lot of attention is paid to branding a business in order to stand out and remain memorable with customers. However, many overlook the fact that your branding is also an important aspect for your own staff. Let's explore the impact of branding on your team. Our marketing agency works with, among others, companies that win work if they're the lowest bidder. Common with government work, the theory is that the company [...]

By Megan Salch|2019-04-30T10:57:43-05:00March 18th, 2019|Categories: Marketing, PR|Comments Off

10 Marketing Tips for Opening a New Restaurant
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10 Marketing Tips for Opening a New Restaurant

PR

10 Marketing Tips for Opening a New Restaurant

The love of cooking, a long history working in restaurants, free food and great people… These are a few of the reasons people cite for working in the restaurant industry. Some translate that passion into opening a new restaurant and owning it. Still, the restaurant business is not for the faint of heart and garnering a crowd of hungry customers is serious business. Here are 10 marketing tips for opening a new restaurant with patrons ready to eat and pay. First, define your ideal customer. It isn’t everyone in town. Get specific regarding their likes and dislikes, age, work status, [...]

By Megan Salch|2019-03-26T09:24:16-05:00January 4th, 2018|Categories: PR|Tags: marketing for restaurants, retail marketing, social media for restaurants|Comments Off

Marketing Trends in 2018 to Adopt
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Marketing Trends in 2018 to Adopt

PR

Marketing Trends in 2018 to Adopt

With the New Year under way, business owners are looking at marketing trends that deliver a measurable return on investment (ROI). It’s easy to spend money and time on endeavors that seem all the rage but when the efforts fall short of their investment, it’s time to reconsider. While new technologies and innovations are sure to be unveiled throughout the year, here are 5 of marketing trends to incorporate early into your 2018 marketing. Facebook organic reach has dwindled to an estimated 2 percent to 3 percent. This means that for all the time your business applies to crafting [...]

By Megan Salch|2019-03-26T09:23:26-05:00January 8th, 2018|Categories: PR|Tags: digital marketing, marketing trends, social media for business|Comments Off

How and Why to Personalize Retail Marketing
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How and Why to Personalize Retail Marketing

PR

How and Why to Personalize Retail Marketing

Retailers can make great strides in increased engagement, sales and referrals by relying more on personalized marketing. A recent study indicates that, “Personalization can be a huge boon for retailers and consumers. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent.”(1) How and when the personalized outreach is done is key to the campaign’s success. In this post, we’ll discuss mistakes to avoid, ways to personalize marketing and drive foot traffic into stores. Mistakes to Avoid When Personalizing Marketing I appreciate being welcomed to a storefront when [...]

By Megan Salch|2019-03-26T09:21:57-05:00January 26th, 2018|Categories: PR|Tags: online store, retail marketing|Comments Off

Why Blogging for Business is Important
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Why Blogging for Business is Important

PR

Why Blogging for Business is Important

The Benefits of Blogging for Business Why is it important to have a business blog? Blogging once was a platform that allowed individuals to voice their opinions in an ungated way. Blogging has since evolved into a necessary tool for businesses to stay current and visible amongst customers and prospects. Let’s explore the various benefits of business blogging. Reason #1: Blogging boosts search engine optimization. Search engines such as Google and Bing reward websites that publish new/fresh content by sending more site visitors their way. By publishing blog pots regularly, you’re building out the resources that your website offers, [...]

By Megan Salch|2019-03-26T09:21:08-05:00February 15th, 2018|Categories: PR|Tags: blogging|Comments Off

Importance of Creating Customer Profiles of Your Ideal Clients
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Importance of Creating Customer Profiles of Your Ideal Clients

PR

Importance of Creating Customer Profiles of Your Ideal Clients

Whether your business is in growth mode or an established organization with a large customer database, understanding your clients, what motivates them to buy from you, and how to find more prospects like them is essential for business success. Writing customer profiles or “personas” helps crystallize who your ideal clients are, what makes them tick and what they need from you to complete purchases. Without that type of information, business leaders find their teams are trying a host of activities to make sales, but they aren’t being strategic, leading to wasted time and costs. Instead, what if your business [...]

By Megan Salch|2019-03-26T09:20:21-05:00April 30th, 2018|Categories: PR|Tags: creating buyer personas|Comments Off

What’s your PR strategy for 2019?
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What’s your PR strategy for 2019?

PR

What’s your PR strategy for 2019?

What does your PR plan look like for the New Year? Do you have a defined public relations (PR) strategy? PR includes press releases but should take a broader look. (Yes, PR is much more than a press release.) It also includes how your business communicates with your shareholders (for public companies at least), board of directors, employees, customers and prospects, as well as the outside community. Having a PR plan for the New Year is important, so that you can align how and when you will communicate with your key audiences tied to your overall business strategy. Here [...]

By Megan Salch|2019-03-26T09:16:53-05:00November 28th, 2018|Categories: PR|Tags: PR houston, pr plan, public relations, social media plan|Comments Off

How to Boost Your Visibility and Revenues with Marketing
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How to Boost Your Visibility and Revenues with Marketing

PR, Professional Writing

How to Boost Your Visibility and Revenues with Marketing

Here are 5 marketing efforts that each business leader can undertake to boost visibility and drive revenue. 1. Identify the networking circles that delivered a strong return on your investment (ROI)―both in dollars and time investment. Which ones did not? Ditch the groups that were lackluster and accept that you gave it a try and now know groups that don’t work for your business. Then, invest more in those groups that prove promising. Don’t hesitate to try new networking groups. 2. Show up. It doesn’t do your business any good to become a new member of XYZ organization but [...]

By Megan Salch|2019-03-26T09:15:46-05:00November 29th, 2018|Categories: PR, Professional Writing|Tags: Marketing, Marketing Houston, PR houston|Comments Off

Why Is Public Relations Strategic?
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Why Is Public Relations Strategic?

PR

Why Is Public Relations Strategic?

The Long-term Importance of Using PR When organizations set out to conduct public relations (PR), the first questions to ask are: “What are we hoping to accomplish in general? How can PR help us reach that goal? Are we prepared to enable our PR efforts to really work for our organization?” Rather than just writing a press release and emailing it to some contacts, the outreach should be well thought out to reap the most benefits. Taking a long-term view to PR is important. Let’s explore why PR makes strategic sense. Your PR goals should align with your business goals [...]

By Megan Salch|2018-10-04T15:22:43-05:00October 18th, 2017|Categories: PR|Comments Off

Why Public Relations is Better than Advertising
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Why Public Relations is Better than Advertising

PR

Why Public Relations is Better than Advertising

Why PR Makes Strategic Sense A topic in the marketing realm that often causes confusion is the difference between public relations (PR) and advertising. While I believe organizations should have a good mix of both, I also understand that with budget and time constraints, executives must prioritize marketing efforts and the associated budget. In this blog post, we’ll look at the key differences between PR and advertising as well as why PR makes more sense for most organizations. Let me start by saying that I know and respect people in the advertising arena. If your organization is a large corporation [...]

By Megan Salch|2018-10-04T15:22:05-05:00November 1st, 2017|Categories: PR|Tags: public relations|Comments Off