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How to Use Google My Business to Promote Your Houston Business

  Google My Business is a free (at least for now) service by Google that helps businesses promote your products and services online through local search optimization. While organizations should optimize your own websites, Google My Business heavily integrates with Google’s online search functionality and can boost a business to top search results, which in turn drives more traffic to your websites. In many ways, this is one way to fill the top of your sales funnel with more leads that are highly qualified and located nearby. Since we’ve yet to meet a small business in Houston (or elsewhere for [...]

By |2020-02-24T16:55:43-06:00February 24th, 2020|Categories: Blog, SEO, Social Media|Comments Off on How to Use Google My Business to Promote Your Houston Business
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What is Search Engine Optimization (SEO) and How Does It Help Your Business?

Search engine optimization (SEO) is constantly changing and can be quite complex. If you as a business owner or your marketing team needs guidance on tips for optimizing your website to attract more qualified and local web traffic, this is the definitive guide to SEO and local search. We're regularly updating this page with the latest updates so bookmark this page and visit it frequently. Setting Goals for Search Engine Optimization All search engine optimization (SEO) efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off [...]

By |2020-02-19T14:11:05-06:00July 31st, 2019|Categories: SEO, Web Design, Website Analytics, Website Maintenance|Comments Off on What is Search Engine Optimization (SEO) and How Does It Help Your Business?
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Local SEO and Tools of the Trade

Tools of the Trade If you’re still not convinced how important local SEO is, consider the following statistics. 78 percent of local mobile searches result in offline purchases. (HubSpot) 18 percent of local mobile searches lead to a sale within one day. (Google) 50 percent of local mobile searchers are looking for business information like a local address. (Go-Globe) 50 percent of consumers who do a local search on their smartphone visit a store within a day. (Go-Globe) It should come as no surprise that there are many tools to help with your local SEO efforts. The list that [...]

By |2020-02-17T23:59:16-06:00November 5th, 2018|Categories: SEO, Web Design|Tags: , , |Comments Off on Local SEO and Tools of the Trade
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Contractors Need Websites

Are websites worth the investment? As an underground utility contractor, you work extremely hard to manage costs. So, cost-effective marketing is an extremely important part of your business. This often means that things like websites become outdated or you choose to have no website at all. But as we barrel toward 2020 at breakneck speed, that model is going to have to change. First impressions matter. A modern, functional website is now part of making a good first impression to prospective employees, prospective customers and to the communities where you are working. Skilled employees are on the hunt for work [...]

By |2019-10-16T08:15:05-05:00July 3rd, 2019|Categories: Professional Writing, SEO, Web Design, Website Maintenance|Comments Off on Contractors Need Websites
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Google Data Studio – Part 3: Your First Report

Welcome to part 3 of the Google Data Studio series, where I’m guiding you through connecting your data source to your first report, adding visualizations, and making basic styling adjustments. Adding the Data Source to a Report In part 2, we ended with creating a Data Source. Now we’re going to connect that Data Source to a Report. Click the blue “Create Report” button in the top right corner. The next screen will ask you to confirm that you want to add the Data Source to the report. After reading the notice, select the blue “Add to [...]

By |2019-10-15T12:38:31-05:00October 21st, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on Google Data Studio – Part 3: Your First Report
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Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source

In the first article in this series, I introduced you to how Google Data Studio can help you more effectively communicate how your website is performing. In this article, I’ll introduce you to the Data Studio interface and help you connect it to Google Analytics. Before we get started, you’ll need to have a Google Analytics account and property already setup. Don’t worry if you don’t already have a Google Analytics account setup since Google provides a sample data source to experiment with. Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface [...]

By |2019-10-14T08:13:49-05:00October 14th, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source
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An Introduction to Google Data Studio

Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface and Connecting to a Data Source Website owners typically rely on Google Analytics to gain an understanding of how well their websites are performing. However, it’s easy to get overwhelmed with the amount of information available through Google Analytics, and many of the canned reports display the data in a confusing way. These reports are also littered with information that may not be relevant to your business goals. Here’s some good news. Google provides a wonderful tool called “Data Studio” that makes it [...]

By |2019-10-14T08:12:54-05:00October 7th, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on An Introduction to Google Data Studio
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Online Reviews: Why You Should Care

The Power of Online Reviews Online reviews can be a powerful tool in helping you provide a better customer experience. I know of a small business owner who has a creative approach to using online reviews that helps give him fresh ideas on improving the customer experience. He focuses his energy on the competitors’ lowest reviews and works with his employees to ensure his business excels in the areas where the competition struggles. This business owner truly values his customers’ reviews, responds to each one, involves his team and differentiates his business with a strong focus on excellence in [...]

By |2019-08-29T11:10:41-05:00August 29th, 2019|Categories: Marketing, PR, SEO|Comments Off on Online Reviews: Why You Should Care
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SEO + SMM: Aren’t They the Same?

According to a recent survey, nearly 80 percent of small businesses with an SEO strategy are confident in their understanding of SEO best practices. Many of those same businesses list social media as part of their SEO strategy, which indicates the understanding of SEO is not quite as clear as business owners might believe.“Small business owners can often get their wires crossed when it comes to SEO strategies, usually mentioning things like social media.” - Ryan ScollonSource: https://themanifest.com/seo/small-business-seo-best-practices-2019Search Engine Optimization (SEO) focuses on organic search results bringing traffic to your website, brand awareness, lead generation and reputation management. SEO includes [...]

By |2019-08-14T15:18:09-05:00May 1st, 2019|Categories: SEO, Web Design|Comments Off on SEO + SMM: Aren’t They the Same?
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Local Online Marketing & Why It’s Essential to Business

  Local online marketing, also referred to as location-based marketing, is critical for businesses of all types and sizes, whether a business is a brick-and-mortar store front, online-only businesses or a combination of the two. Local online marketing is important because the web searcher’s location factors into the search results that search engines show. Plus, people often want to work with people and businesses that support their local area. Let’s dig into three key areas that can help all businesses improve their local marketing efforts online and attract more customers. Web Content that’s Ready for Local Customers Optimizing your website [...]

By |2019-07-20T15:56:46-05:00July 16th, 2019|Categories: SEO|Tags: |Comments Off on Local Online Marketing & Why It’s Essential to Business
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