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Importance of Creating Customer Profiles of Your Ideal Clients
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Importance of Creating Customer Profiles of Your Ideal Clients

PR

Importance of Creating Customer Profiles of Your Ideal Clients

By Megan Salch|2019-03-26T09:20:21-05:00April 30th, 2018|Categories: PR|Tags: creating buyer personas|

Whether your business is in growth mode or an established organization with a large customer database, understanding your clients, what motivates them to buy from you, and how to find more prospects like them is essential for business success. Writing customer profiles or “personas” helps crystallize who your ideal clients are, what makes them tick and what they need from you to complete purchases. Without that type of information, business leaders find their teams are trying a host of activities to make sales, but they aren’t being strategic, leading to wasted time and costs. Instead, what if your business [...]

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What’s your PR strategy for 2019?
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What’s your PR strategy for 2019?

PR

What’s your PR strategy for 2019?

By Megan Salch|2019-03-26T09:16:53-05:00November 28th, 2018|Categories: PR|Tags: PR houston, pr plan, public relations, social media plan|

What does your PR plan look like for the New Year? Do you have a defined public relations (PR) strategy? PR includes press releases but should take a broader look. (Yes, PR is much more than a press release.) It also includes how your business communicates with your shareholders (for public companies at least), board of directors, employees, customers and prospects, as well as the outside community. Having a PR plan for the New Year is important, so that you can align how and when you will communicate with your key audiences tied to your overall business strategy. Here [...]

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How to Boost Your Visibility and Revenues with Marketing
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How to Boost Your Visibility and Revenues with Marketing

PR, Professional Writing

How to Boost Your Visibility and Revenues with Marketing

By Megan Salch|2019-03-26T09:15:46-05:00November 29th, 2018|Categories: PR, Professional Writing|Tags: Marketing, Marketing Houston, PR houston|

Here are 5 marketing efforts that each business leader can undertake to boost visibility and drive revenue. 1. Identify the networking circles that delivered a strong return on your investment (ROI)―both in dollars and time investment. Which ones did not? Ditch the groups that were lackluster and accept that you gave it a try and now know groups that don’t work for your business. Then, invest more in those groups that prove promising. Don’t hesitate to try new networking groups. 2. Show up. It doesn’t do your business any good to become a new member of XYZ organization but [...]

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SSL Certificates: Things You Should Know
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SSL Certificates: Things You Should Know

Web Design

SSL Certificates: Things You Should Know

By Megan Salch|2019-03-14T18:19:20-05:00March 14th, 2019|Categories: Web Design|

As of March 12, 2019, there were nearly 1.7 billion websites and 44,730 were hacked on that date, according to Internet Live Stats. Like most statistics, there is usually more to the numbers below the surface. At first glance, we see many sites were hacked, but still a small number relative to the total number of websites. It’s been estimated that approximately 75 percent of “websites” are parked domains or something similar. This means that the approximate true number of websites is 418,101,494, which makes that 44,730 number much more of a concern. Secure Sockets Layer (SSL) was developed [...]

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How To Prepare for a Successful Trade Show
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How To Prepare for a Successful Trade Show

Marketing

How To Prepare for a Successful Trade Show

By Megan Salch|2018-11-27T08:53:24-06:00January 3rd, 2018|Categories: Marketing|Tags: Trade show tips, Trade Shows|

Strategic Trade Show Planning Ensures Strong ROI Trade shows can be a hit or miss depending on your preparedness, so it is important that you start planning early. To give you a rough estimate, start planning about 90 days in advance. In this post, we’ll walk through the critical steps on how to prepare for a successful trade show or conference to ensure good visibility and strong return on investment (ROI). The Planning Stage: First things first. You need to ask yourself, what type of trade show is this? This will lead you to thinking about the types of attendees [...]

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10 Marketing Tips for Opening a Retail Store
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10 Marketing Tips for Opening a Retail Store

Marketing

10 Marketing Tips for Opening a Retail Store

By Megan Salch|2018-11-27T08:48:27-06:00January 28th, 2018|Categories: Marketing|Tags: retail marketing|

Whether you're opening your first retail store or adding an additional location, marketing the grand opening is critical to letting local consumers know about your shop and enticing buyers to visit early and often. Here are 10 marketing tips for opening a retail store with consumers ready to buy. First, define your ideal customer. Pinpoint characteristics such as their gender, age, work status, family make-up (married with kids versus single, etc.), preferences on how they enjoy spending free time, annual salary and likely disposable income. This information will guide your marketing decisions so you can invest in marketing that [...]

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How Professional Writing Can Help Your B2B Company
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How Professional Writing Can Help Your B2B Company

Professional Writing

How Professional Writing Can Help Your B2B Company

By Megan Salch|2018-10-04T15:26:52-05:00January 9th, 2017|Categories: Professional Writing|

If you’re like most business owners, you’re not a bad writer but your time is better spent building your business. A professionally written biography can play a huge role in helping you land speaking engagements and getting people to recognize you as a thought leader. When you hire a professional writer, you transfer the responsibility onto him/her to get the business writing done, in a timely manner and in an engaging way that helps attract new opportunities for you and your business. What’s more, professional writing highlights your strengths and differentiators—all while telling the readers/prospects that you take this topic seriously. [...]

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Internal Communications Rules and Strategy
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Internal Communications Rules and Strategy

Professional Writing

Internal Communications Rules and Strategy

By Trent Salch|2018-10-04T15:26:17-05:00January 25th, 2017|Categories: Professional Writing|Tags: internal communications|

It’s a common misconception among small and medium-size business owners that only companies that employ several hundred people need strategies or rules for internal communications. After all, if you can walk out of an office and say, “May I have your attention please,” and reach the entire company, do you really need an internal communications strategy? Well, there is a whole new generation and type of worker entering the workforce. If you don’t have a formalized communication strategy, you’d better be prepared to not only open your door, you had better take your door off the hinges. This younger workforce [...]

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Why Is Public Relations Strategic?
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Why Is Public Relations Strategic?

PR

Why Is Public Relations Strategic?

By Megan Salch|2018-10-04T15:22:43-05:00October 18th, 2017|Categories: PR|

The Long-term Importance of Using PR When organizations set out to conduct public relations (PR), the first questions to ask are: “What are we hoping to accomplish in general? How can PR help us reach that goal? Are we prepared to enable our PR efforts to really work for our organization?” Rather than just writing a press release and emailing it to some contacts, the outreach should be well thought out to reap the most benefits. Taking a long-term view to PR is important. Let’s explore why PR makes strategic sense. Your PR goals should align with your business goals [...]

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Why Public Relations is Better than Advertising
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Why Public Relations is Better than Advertising

PR

Why Public Relations is Better than Advertising

By Megan Salch|2018-10-04T15:22:05-05:00November 1st, 2017|Categories: PR|Tags: public relations|

Why PR Makes Strategic Sense A topic in the marketing realm that often causes confusion is the difference between public relations (PR) and advertising. While I believe organizations should have a good mix of both, I also understand that with budget and time constraints, executives must prioritize marketing efforts and the associated budget. In this blog post, we’ll look at the key differences between PR and advertising as well as why PR makes more sense for most organizations. Let me start by saying that I know and respect people in the advertising arena. If your organization is a large corporation [...]

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