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Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

In today's digital age, integrating social media into your website and effectively tracking site visitors' journeys are crucial for optimizing your online presence and marketing strategies. Social media and website efforts should not be managed in silos, but rather integrated activities for a cohesive customer experience and reflection of your brand. This blog post will explore how to integrate social media into your website using Google Data Studio, the key data to measure for social media advertising and website improvements, and the reasons behind certain user behaviors on your site. Integrating social media into your website can enhance user… Continue Reading Integrating Social Media into Your Website: Tracking Site Visitors’ Journey

By |2025-03-18T14:06:33-05:00March 13th, 2025|Categories: Social Media, Web Design, Website Analytics|0 Comments
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Migrating WordPress to PHP 7

WordPress is written in the PHP programming and scripting language. The developers of PHP have stopped releasing feature updates and bug fixes for PHP 5.6 and security updates will cease December 31, 2018. Some web hosts such as WP Engine have published articles on their blog and sent emails to their customers recommending they move away from PHP versions older than PHP 7. While PHP 5.6 will still be available and continue to function, it would be wise to move to PHP 7 sooner rather than later. PHP 7 brings new features and performance improvements that are mostly of… Continue Reading Migrating WordPress to PHP 7

By |2022-07-25T15:24:40-05:00September 24th, 2018|Categories: Web Design, Website Maintenance|Tags: , , , , , |Comments Off on Migrating WordPress to PHP 7
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Moving from Adobe Business Catalyst to WordPress

What to Think About When Moving from ABC to WP updated 1/4/2021 Adobe has announced the end-of-life for Business Catalyst, a website host and web platform. As of September 26, 2021, Adobe will stop hosting all Business Catalyst sites. (This deadline has been postponed from a previous March date but all indicators now point to a firm deadline of September 26, 2021.)  We’ve already seen a mass exodus of Business Catalyst partners and many web design companies are moving the bulk of its clients to WordPress. We’ve also seen the support structure of Business Catalyst reduced as some of… Continue Reading Moving from Adobe Business Catalyst to WordPress

By |2021-01-04T12:18:36-06:00August 28th, 2018|Categories: Web Design, Website Maintenance|Tags: , |Comments Off on Moving from Adobe Business Catalyst to WordPress
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What is Search Engine Optimization (SEO) and How Does It Help Your Business?

Search engine optimization (SEO) is constantly changing and can be quite complex. If you as a business owner or your marketing team needs guidance on tips for optimizing your website to attract more qualified and local web traffic, this is the definitive guide to SEO and local search. We're regularly updating this page with the latest updates so bookmark this page and visit it frequently. Setting Goals for Search Engine Optimization All search engine optimization (SEO) efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off… Continue Reading What is Search Engine Optimization (SEO) and How Does It Help Your Business?

By |2020-02-19T14:11:05-06:00July 31st, 2019|Categories: SEO, Web Design, Website Analytics, Website Maintenance|Comments Off on What is Search Engine Optimization (SEO) and How Does It Help Your Business?
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Local SEO and Tools of the Trade

Tools of the Trade If you’re still not convinced how important local SEO is, consider the following statistics. 78 percent of local mobile searches result in offline purchases. (HubSpot) 18 percent of local mobile searches lead to a sale within one day. (Google) 50 percent of local mobile searchers are looking for business information like a local address. (Go-Globe) 50 percent of consumers who do a local search on their smartphone visit a store within a day. (Go-Globe) It should come as no surprise that there are many tools to help with your local SEO efforts. The list that… Continue Reading Local SEO and Tools of the Trade

By |2020-02-17T23:59:16-06:00November 5th, 2018|Categories: SEO, Web Design|Tags: , , |Comments Off on Local SEO and Tools of the Trade
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Is WordPress Safe as a Website Platform?

Is WordPress safe to use as a website platform? It's a question we hear quite often. The answer is YES. Like most things in life, you need to know how to properly set up a WordPress website and you need to maintain the software that runs your website. Let’s dig into this discussion a bit more to explain. Just last week I was speaking with a client who had been told by its outsourced IT provider that using an open source platform like WordPress is bad because it can be hacked. The IT person's recommendation was instead to use… Continue Reading Is WordPress Safe as a Website Platform?

By |2019-10-16T08:15:20-05:00February 5th, 2019|Categories: Web Design|Tags: |Comments Off on Is WordPress Safe as a Website Platform?
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Contractors Need Websites

Are websites worth the investment? As an underground utility contractor, you work extremely hard to manage costs. So, cost-effective marketing is an extremely important part of your business. This often means that things like websites become outdated or you choose to have no website at all. But as we barrel toward 2020 at breakneck speed, that model is going to have to change. First impressions matter. A modern, functional website is now part of making a good first impression to prospective employees, prospective customers and to the communities where you are working. Skilled employees are on the hunt for work… Continue Reading Contractors Need Websites

By |2019-10-16T08:15:05-05:00July 3rd, 2019|Categories: Professional Writing, SEO, Web Design, Website Maintenance|Comments Off on Contractors Need Websites
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Google Data Studio – Part 3: Your First Report

Welcome to part 3 of the Google Data Studio series, where I’m guiding you through connecting your data source to your first report, adding visualizations, and making basic styling adjustments. Adding the Data Source to a Report In part 2, we ended with creating a Data Source. Now we’re going to connect that Data Source to a Report. Click the blue “Create Report” button in the top right corner. The next screen will ask you to confirm that you want to add the Data Source to the report. After reading the notice, select the blue “Add to… Continue Reading Google Data Studio – Part 3: Your First Report

By |2019-10-15T12:38:31-05:00October 21st, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on Google Data Studio – Part 3: Your First Report
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Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source

In the first article in this series, I introduced you to how Google Data Studio can help you more effectively communicate how your website is performing. In this article, I’ll introduce you to the Data Studio interface and help you connect it to Google Analytics. Before we get started, you’ll need to have a Google Analytics account and property already setup. Don’t worry if you don’t already have a Google Analytics account setup since Google provides a sample data source to experiment with. Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface… Continue Reading Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source

By |2019-10-14T08:13:49-05:00October 14th, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on Google Data Studio – Part 2: Overview of the Interface and Connecting to a Data Source
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An Introduction to Google Data Studio

Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface and Connecting to a Data Source Website owners typically rely on Google Analytics to gain an understanding of how well their websites are performing. However, it’s easy to get overwhelmed with the amount of information available through Google Analytics, and many of the canned reports display the data in a confusing way. These reports are also littered with information that may not be relevant to your business goals. Here’s some good news. Google provides a wonderful tool called “Data Studio” that makes it… Continue Reading An Introduction to Google Data Studio

By |2019-10-14T08:12:54-05:00October 7th, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on An Introduction to Google Data Studio
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