Find UsFind UsFacebookXLinkedInInstagram

Make Your Website Social Media-Friendly or Else!

As of December 2017, there were over 3.9 billion people using the internet. While that’s a huge number, it represents just under 52 percent of the world’s population. Years ago, the saying was “two heads are better than one”, and now it’s more like “3.9 billion heads are better than one”. We’re constantly connected through our phones, email, and social media sharing knowledge. This makes it impractical to live and work in silos. We must do what we can to make our websites work well with the various social media platforms so that visitors can more easily find and [...]

By |2019-03-26T09:42:47-05:00February 13th, 2018|Categories: Web Design|Tags: , |Comments Off on Make Your Website Social Media-Friendly or Else!
Read More

Friction: Friend or Foe?

Managing the friction between the water and the surfboard results in achieving the desired effect, which is to look cool while successfully riding the wave. The same concept applies in most areas of business. Sometimes less friction results in a better user experience, and other times, more friction produces better results.In relation to marketing, friction implemented the wrong way can prevent conversions through unclear messaging, ineffective printed or digital media and information gaps, or generally making the conversion process require too much effort. I’m going to share with you some examples of both and explain why it works in [...]

By |2019-03-26T09:42:00-05:00February 27th, 2018|Categories: Web Design|Tags: |Comments Off on Friction: Friend or Foe?
Read More

Five Tips for a Successful Retail Website Launch

The day has arrived. After investing money, your time, energy and talent and that of your team on developing your business’ new website, launch day is here! If you're like most people, you’re comfortable with consuming information from the Internet, but putting a new website out there is not in your wheelhouse. Fear not. Here are some quick tips to help have a successful retail website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to [...]

By |2019-03-26T09:41:16-05:00March 7th, 2018|Categories: Web Design|Tags: , |Comments Off on Five Tips for a Successful Retail Website Launch
Read More

Why WordPress Makes Sense for Business Websites

As web designers, we’re often asked which platform is best for building business websites. My answer is unequivocally, “it depends on your organization’s needs and goals.” I stand behind that because there are some instances where an organization would need one platform over another. However, the majority of businesses can and do use WordPress as the backbone of their website. This post explores five reasons why WordPress makes sense for business websites. Open source means you can find a plethora of web designers who can work on your website. This means you are not limited on your choice of [...]

By |2019-03-26T09:40:18-05:00May 23rd, 2018|Categories: Web Design|Tags: , , , , |Comments Off on Why WordPress Makes Sense for Business Websites
Read More

Five Tips for a Successful Business Website Launch

The day has arrived. After investing money, your time and energy on developing your business’ website launch day is fast approaching. Are you ready? Is everything in place? How can you make sure you have a successful launch for your new website? Here are some quick tips to help have a successful business website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to make sure the launch goes smoothly. Web experience matters. A talented team [...]

By |2019-03-26T09:39:42-05:00May 30th, 2018|Categories: Web Design|Tags: , , , |Comments Off on Five Tips for a Successful Business Website Launch
Read More

Does My Website Need an SSL Certificate?

What is a Secure Sockets Layer (SSL) Certificate? Techopedia defines an SSL Certificate as “a form of Web authentication used to validate website security and provide identity protection to website users.” When someone visits your website, the SSL process encrypts the communications between his/her browser and your website. SSL Certificates enable your website to use the HTTPS secure protocol, helping to ensure any information submitted on your website is encrypted. What is HTTPS? Hypertext Transfer Protocol Secure (HTTPS) enables encrypted communications between the site visitor and the web server. Having an SSL Certificate properly configured on your web server [...]

By |2019-03-26T09:38:09-05:00June 11th, 2018|Categories: Web Design|Tags: , , , |Comments Off on Does My Website Need an SSL Certificate?
Read More

Do you really own your data?

With the big push toward the cloud and Software as a Service (SaaS) products, the need to retain control of your data becomes a concern. Being careful whom you trust with your data is vital for every business. What is Website Hosting? Websites need a place to exist where they can be easily accessed by visitors external to your organization. Web hosting refers to the servers, file and database storage of your website in a datacenter usually provided by a third-party vendor such as WP Engine. The exception might be when your website is an intranet site, which is [...]

By |2019-03-26T09:37:26-05:00June 13th, 2018|Categories: Web Design|Tags: , |Comments Off on Do you really own your data?
Read More

HTTPS Alone Is Not Enough

Add another layer of website security by implementing HSTS You’ve probably been hearing HTTP and HTTPS being discussed a lot in relation to website security. Google has been encouraging website owners to convert their sites from HTTP to HTTPS to improve security for site owners and visitors. This effort has been escalating to the point where Google’s Chrome browser now shows a “not secure” message near the address bar to notify users when they are visiting a site that does not use HTTPS. This has had the positive effect of causing more site owners to make the switch. Yes, [...]

By |2019-03-26T09:36:07-05:00September 17th, 2018|Categories: Web Design|Tags: , , , , |Comments Off on HTTPS Alone Is Not Enough
Read More

Your Website Should be Your Best Employee

Is Your Website Working for You? If you treat your website as this mystical way to reach consumers in some altered reality, you’re missing a huge opportunity to attract loyal customers to your business. The truth is: websites should be treated like employees. You certainly pay, train and provide a workspace and reimbursements for your employees. You should do the same with your website. Stick with me. Paying with Content Instead of paying your website a monetary salary, you pay it with new content. Whether it is a blog, a learning guide, a whitepaper or other example of content, [...]

By |2019-03-26T09:32:29-05:00October 30th, 2018|Categories: Web Design|Comments Off on Your Website Should be Your Best Employee
Read More

SSL Certificates: Things You Should Know

As of March 12, 2019, there were nearly 1.7 billion websites and 44,730 were hacked on that date, according to Internet Live Stats. Like most statistics, there is usually more to the numbers below the surface. At first glance, we see many sites were hacked, but still a small number relative to the total number of websites. It’s been estimated that approximately 75 percent of “websites” are parked domains or something similar. This means that the approximate true number of websites is 418,101,494, which makes that 44,730 number much more of a concern. Secure Sockets Layer (SSL) was developed [...]

By |2019-03-14T18:19:20-05:00March 14th, 2019|Categories: Web Design|Comments Off on SSL Certificates: Things You Should Know
Read More
We use cookies to improve your user experience, to help us understand how you're using our products and services, and to help us tailor our advertising. Find out more details here. Continued use of our site gives us the consent to do this. Ok
Go to Top