If you’re like most business owners, you’re not a bad writer but your time is better spent building your business. A professionally written biography can play a huge role in helping you land speaking engagements and getting people to recognize you as a thought leader. When you hire a professional writer, you transfer the responsibility onto him/her to get the business writing done, in a timely manner and in an engaging way that helps attract new opportunities for you and your business. What’s more, professional writing highlights your strengths and differentiators—all while telling the readers/prospects that you take this topic seriously. [...]

What separates one company from another in any line of work? There are a lot of different answers to that question. Of course, funding is extremely important. Proper planning for growth and having an exceptional product are imperative to success. All too often, the quality of the written words used to market the business are overlooked. However, successful businesses use professional writers when building a business plan, creating new marketing material and especially when writing blogs and webpages. These are critical aspects to putting a business’ best foot forward. Professional writing is a great differentiator in business. How many [...]