If you’re like many business leaders, you’re ready to jumpstart the New Year with a promising marketing plan. As we covered last month, there are convincing reasons to include a regular email newsletter as part of your overall marketing strategy. Hopefully, you’ve outlined your newsletter content in a monthly (or more frequently) editorial calendar with timelines and responsibilities outlined. Another important aspect to address is building your subscriber list effectively and ethically. In this post, we’ll dive into ways to encourage your customers and prospects to sign up to receive your valuable content. 1. Create valuable content: Offer… Continue Reading Tips for Building a Quality eNewsletter Subscriber List

Internal Communications during Virtual Office Environments Most local businesses will be working virtually for at least the coming weeks and business leaders need to think differently about how they will keep communication flowing to inform and engage employees. They’ll also need to be more flexible to accommodate employees facing new scenarios—from children attempting virtual learning to ongoing health concerns. Consider these tips for keeping your business moving forward despite the challenges presented with the COVID-19 epidemic. Start with Clear Expectations and a Flexible Mindset Business leaders should explain upfront how they expect employees to work. For example, if team members… Continue Reading Why Internal Communications is More Critical Than Ever