Make Your Website Social Media-Friendly or Else!

By |2019-03-26T09:42:47-05:00February 13th, 2018|Categories: Web Design|Tags: , |

As of December 2017, there were over 3.9 billion people using the internet. While that’s a huge number, it represents just under 52 percent of the world’s population. Years ago, the saying was “two heads are better than one”, and now it’s more like “3.9 billion heads are better than one”. We’re constantly connected through our phones, email, and social media sharing knowledge. This makes it impractical to live and work in silos. We must do what we can to make our websites work well with the various social media platforms so that visitors can more easily find and… Continue Reading Make Your Website Social Media-Friendly or Else!

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Friction: Friend or Foe?

By |2019-03-26T09:42:00-05:00February 27th, 2018|Categories: Web Design|Tags: |

Managing the friction between the water and the surfboard results in achieving the desired effect, which is to look cool while successfully riding the wave. The same concept applies in most areas of business. Sometimes less friction results in a better user experience, and other times, more friction produces better results.In relation to marketing, friction implemented the wrong way can prevent conversions through unclear messaging, ineffective printed or digital media and information gaps, or generally making the conversion process require too much effort. I’m going to share with you some examples of both and explain why it works in… Continue Reading Friction: Friend or Foe?

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Five Tips for a Successful Retail Website Launch

By |2019-03-26T09:41:16-05:00March 7th, 2018|Categories: Web Design|Tags: , |

The day has arrived. After investing money, your time, energy and talent and that of your team on developing your business’ new website, launch day is here! If you're like most people, you’re comfortable with consuming information from the Internet, but putting a new website out there is not in your wheelhouse. Fear not. Here are some quick tips to help have a successful retail website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to… Continue Reading Five Tips for a Successful Retail Website Launch

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Why WordPress Makes Sense for Business Websites

By |2019-03-26T09:40:18-05:00May 23rd, 2018|Categories: Web Design|Tags: , , , , |

As web designers, we’re often asked which platform is best for building business websites. My answer is unequivocally, “it depends on your organization’s needs and goals.” I stand behind that because there are some instances where an organization would need one platform over another. However, the majority of businesses can and do use WordPress as the backbone of their website. This post explores five reasons why WordPress makes sense for business websites. Open source means you can find a plethora of web designers who can work on your website. This means you are not limited on your choice of… Continue Reading Why WordPress Makes Sense for Business Websites

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Five Tips for a Successful Business Website Launch

By |2019-03-26T09:39:42-05:00May 30th, 2018|Categories: Web Design|Tags: , , , |

The day has arrived. After investing money, your time and energy on developing your business’ website launch day is fast approaching. Are you ready? Is everything in place? How can you make sure you have a successful launch for your new website? Here are some quick tips to help have a successful business website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to make sure the launch goes smoothly. Web experience matters. A talented team… Continue Reading Five Tips for a Successful Business Website Launch

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Does My Website Need an SSL Certificate?

By |2019-03-26T09:38:09-05:00June 11th, 2018|Categories: Web Design|Tags: , , , |

What is a Secure Sockets Layer (SSL) Certificate? Techopedia defines an SSL Certificate as “a form of Web authentication used to validate website security and provide identity protection to website users.” When someone visits your website, the SSL process encrypts the communications between his/her browser and your website. SSL Certificates enable your website to use the HTTPS secure protocol, helping to ensure any information submitted on your website is encrypted. What is HTTPS? Hypertext Transfer Protocol Secure (HTTPS) enables encrypted communications between the site visitor and the web server. Having an SSL Certificate properly configured on your web server… Continue Reading Does My Website Need an SSL Certificate?

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Do you really own your data?

By |2019-03-26T09:37:26-05:00June 13th, 2018|Categories: Web Design|Tags: , |

With the big push toward the cloud and Software as a Service (SaaS) products, the need to retain control of your data becomes a concern. Being careful whom you trust with your data is vital for every business. What is Website Hosting? Websites need a place to exist where they can be easily accessed by visitors external to your organization. Web hosting refers to the servers, file and database storage of your website in a datacenter usually provided by a third-party vendor such as WP Engine. The exception might be when your website is an intranet site, which is… Continue Reading Do you really own your data?

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HTTPS Alone Is Not Enough

By |2019-03-26T09:36:07-05:00September 17th, 2018|Categories: Web Design|Tags: , , , , |

Add another layer of website security by implementing HSTS You’ve probably been hearing HTTP and HTTPS being discussed a lot in relation to website security. Google has been encouraging website owners to convert their sites from HTTP to HTTPS to improve security for site owners and visitors. This effort has been escalating to the point where Google’s Chrome browser now shows a “not secure” message near the address bar to notify users when they are visiting a site that does not use HTTPS. This has had the positive effect of causing more site owners to make the switch. Yes,… Continue Reading HTTPS Alone Is Not Enough

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Your Website Should be Your Best Employee

By |2019-03-26T09:32:29-05:00October 30th, 2018|Categories: Web Design|

Is Your Website Working for You? If you treat your website as this mystical way to reach consumers in some altered reality, you’re missing a huge opportunity to attract loyal customers to your business. The truth is: websites should be treated like employees. You certainly pay, train and provide a workspace and reimbursements for your employees. You should do the same with your website. Stick with me. Paying with Content Instead of paying your website a monetary salary, you pay it with new content. Whether it is a blog, a learning guide, a whitepaper or other example of content,… Continue Reading Your Website Should be Your Best Employee

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10 Marketing Tips for Opening a New Restaurant

By |2019-03-26T09:24:16-05:00January 4th, 2018|Categories: PR|Tags: , , |

The love of cooking, a long history working in restaurants, free food and great people… These are a few of the reasons people cite for working in the restaurant industry. Some translate that passion into opening a new restaurant and owning it. Still, the restaurant business is not for the faint of heart and garnering a crowd of hungry customers is serious business. Here are 10 marketing tips for opening a new restaurant with patrons ready to eat and pay. First, define your ideal customer. It isn’t everyone in town. Get specific regarding their likes and dislikes, age, work status,… Continue Reading 10 Marketing Tips for Opening a New Restaurant

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