Blog - Page 9 of 12 - Tell Your Tale Marketing & Design

Why WordPress Makes Sense for Business Websites
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Why WordPress Makes Sense for Business Websites

Web Design

Why WordPress Makes Sense for Business Websites

By Megan Salch|2019-03-26T09:40:18-05:00May 23rd, 2018|Categories: Web Design|Tags: houston web designer, web design for business, web development, website for business, WordPress|

As web designers, we’re often asked which platform is best for building business websites. My answer is unequivocally, “it depends on your organization’s needs and goals.” I stand behind that because there are some instances where an organization would need one platform over another. However, the majority of businesses can and do use WordPress as the backbone of their website. This post explores five reasons why WordPress makes sense for business websites. Open source means you can find a plethora of web designers who can work on your website. This means you are not limited on your choice of [...]

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Five Tips for a Successful Business Website Launch
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Five Tips for a Successful Business Website Launch

Web Design

Five Tips for a Successful Business Website Launch

By Trent Salch|2019-03-26T09:39:42-05:00May 30th, 2018|Categories: Web Design|Tags: business, digital marketing, online marketing, website design best practices|

The day has arrived. After investing money, your time and energy on developing your business’ website launch day is fast approaching. Are you ready? Is everything in place? How can you make sure you have a successful launch for your new website? Here are some quick tips to help have a successful business website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to make sure the launch goes smoothly. Web experience matters. A talented team [...]

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Does My Website Need an SSL Certificate?
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Does My Website Need an SSL Certificate?

Web Design

Does My Website Need an SSL Certificate?

By Megan Salch|2019-03-26T09:38:09-05:00June 11th, 2018|Categories: Web Design|Tags: search engine optimization, SEO, SEO/SEM, web development|

What is a Secure Sockets Layer (SSL) Certificate? Techopedia defines an SSL Certificate as “a form of Web authentication used to validate website security and provide identity protection to website users.” When someone visits your website, the SSL process encrypts the communications between his/her browser and your website. SSL Certificates enable your website to use the HTTPS secure protocol, helping to ensure any information submitted on your website is encrypted. What is HTTPS? Hypertext Transfer Protocol Secure (HTTPS) enables encrypted communications between the site visitor and the web server. Having an SSL Certificate properly configured on your web server [...]

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Do you really own your data?
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Do you really own your data?

Web Design

Do you really own your data?

By Megan Salch|2019-03-26T09:37:26-05:00June 13th, 2018|Categories: Web Design|Tags: web design best practices, website hosting|

With the big push toward the cloud and Software as a Service (SaaS) products, the need to retain control of your data becomes a concern. Being careful whom you trust with your data is vital for every business. What is Website Hosting? Websites need a place to exist where they can be easily accessed by visitors external to your organization. Web hosting refers to the servers, file and database storage of your website in a datacenter usually provided by a third-party vendor such as WP Engine. The exception might be when your website is an intranet site, which is [...]

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HTTPS Alone Is Not Enough
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HTTPS Alone Is Not Enough

Web Design

HTTPS Alone Is Not Enough

By Megan Salch|2019-03-26T09:36:07-05:00September 17th, 2018|Categories: Web Design|Tags: HSTS, HTTP, HTTP Strict Transport Security, HTTPS, website security|

Add another layer of website security by implementing HSTS You’ve probably been hearing HTTP and HTTPS being discussed a lot in relation to website security. Google has been encouraging website owners to convert their sites from HTTP to HTTPS to improve security for site owners and visitors. This effort has been escalating to the point where Google’s Chrome browser now shows a “not secure” message near the address bar to notify users when they are visiting a site that does not use HTTPS. This has had the positive effect of causing more site owners to make the switch. Yes, [...]

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Your Website Should be Your Best Employee
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Your Website Should be Your Best Employee

Web Design

Your Website Should be Your Best Employee

By Trent Salch|2019-03-26T09:32:29-05:00October 30th, 2018|Categories: Web Design|

Is Your Website Working for You? If you treat your website as this mystical way to reach consumers in some altered reality, you’re missing a huge opportunity to attract loyal customers to your business. The truth is: websites should be treated like employees. You certainly pay, train and provide a workspace and reimbursements for your employees. You should do the same with your website. Stick with me. Paying with Content Instead of paying your website a monetary salary, you pay it with new content. Whether it is a blog, a learning guide, a whitepaper or other example of content, [...]

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10 Marketing Tips for Opening a New Restaurant
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10 Marketing Tips for Opening a New Restaurant

PR

10 Marketing Tips for Opening a New Restaurant

By Megan Salch|2019-03-26T09:24:16-05:00January 4th, 2018|Categories: PR|Tags: marketing for restaurants, retail marketing, social media for restaurants|

The love of cooking, a long history working in restaurants, free food and great people… These are a few of the reasons people cite for working in the restaurant industry. Some translate that passion into opening a new restaurant and owning it. Still, the restaurant business is not for the faint of heart and garnering a crowd of hungry customers is serious business. Here are 10 marketing tips for opening a new restaurant with patrons ready to eat and pay. First, define your ideal customer. It isn’t everyone in town. Get specific regarding their likes and dislikes, age, work status, [...]

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Marketing Trends in 2018 to Adopt
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Marketing Trends in 2018 to Adopt

PR

Marketing Trends in 2018 to Adopt

By Megan Salch|2019-03-26T09:23:26-05:00January 8th, 2018|Categories: PR|Tags: digital marketing, marketing trends, social media for business|

With the New Year under way, business owners are looking at marketing trends that deliver a measurable return on investment (ROI). It’s easy to spend money and time on endeavors that seem all the rage but when the efforts fall short of their investment, it’s time to reconsider. While new technologies and innovations are sure to be unveiled throughout the year, here are 5 of marketing trends to incorporate early into your 2018 marketing. Facebook organic reach has dwindled to an estimated 2 percent to 3 percent. This means that for all the time your business applies to crafting [...]

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How and Why to Personalize Retail Marketing
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How and Why to Personalize Retail Marketing

PR

How and Why to Personalize Retail Marketing

By Megan Salch|2019-03-26T09:21:57-05:00January 26th, 2018|Categories: PR|Tags: online store, retail marketing|

Retailers can make great strides in increased engagement, sales and referrals by relying more on personalized marketing. A recent study indicates that, “Personalization can be a huge boon for retailers and consumers. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent.”(1) How and when the personalized outreach is done is key to the campaign’s success. In this post, we’ll discuss mistakes to avoid, ways to personalize marketing and drive foot traffic into stores. Mistakes to Avoid When Personalizing Marketing I appreciate being welcomed to a storefront when [...]

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Why Blogging for Business is Important
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Why Blogging for Business is Important

PR

Why Blogging for Business is Important

By Megan Salch|2019-03-26T09:21:08-05:00February 15th, 2018|Categories: PR|Tags: blogging|

The Benefits of Blogging for Business Why is it important to have a business blog? Blogging once was a platform that allowed individuals to voice their opinions in an ungated way. Blogging has since evolved into a necessary tool for businesses to stay current and visible amongst customers and prospects. Let’s explore the various benefits of business blogging. Reason #1: Blogging boosts search engine optimization. Search engines such as Google and Bing reward websites that publish new/fresh content by sending more site visitors their way. By publishing blog pots regularly, you’re building out the resources that your website offers, [...]

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