Social media is no longer optional for B2B businesses. It’s essential. But with so many platforms available, from LinkedIn and X (formerly Twitter) to Instagram, TikTok and YouTube, it’s easy to spread your efforts too thin. The key to success lies in narrowing your focus, understanding your audience and investing wisely in the platforms that deliver the best ROI. Here’s how to do just that. 1. Start with your buyer personas. Before you even think about platforms, revisit your ideal customer profiles and buyer personas. Ask: - What industries are they in? - What roles do they hold (decision… Continue Reading Social Media for Small Business: Platform Selection, Content Strategy & Budgeting

How to Respond to Negative Comments on Social Media: A Guide for Small Business Owners In the world of social media marketing, not every post and ad campaign will be met with applause. Sometimes, despite your best efforts, your ads might receive negative feedback. As a small business owner, it's crucial to know how to handle these situations effectively. Should you delete the ad? Should you remove negative comments? What if those negative comments are getting the most engagement? Let's dive into these questions and explore the best practices for managing negative responses to your social media. Understanding Social… Continue Reading How to Respond to Negative Comments on Social Media