Blog - Page 6 of 12 - Tell Your Tale Marketing & Design

Managing Online Customer Reviews on Social Media Channels
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Managing Online Customer Reviews on Social Media Channels

PR, Social Media

Managing Online Customer Reviews on Social Media Channels

By Megan Salch|2019-08-05T14:38:33-05:00January 16th, 2018|Categories: PR, Social Media|Tags: online reputation management, Social Media|

A business’ online presence has a strong influence on its reputation. It’s no wonder that companies are quick to build their online presence beyond a website, extending into social media sites and online business listings. The real challenge and power both exist in managing online customer reviews on them all. Not only does proper attention and diligence mold a strong, positive reputation for your business, it also helps generate more traffic to your website, which in turn can lead to more sales. It's the power of online reputation management. Here are some key tips for managing your online reputation whether [...]

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How to Use Instagram Stories for Business
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How to Use Instagram Stories for Business

PR, Social Media

How to Use Instagram Stories for Business

By Megan Salch|2019-08-05T14:37:50-05:00September 19th, 2018|Categories: PR, Social Media|Tags: Instagram, instagram stories|

If your business sells a visual product such as a restaurant, art gallery or retail space, Instagram offers a host of promotional opportunities for you. While posting photos and videos to Instagram (as well as other social outlets) can be rewarding, this post will examine specific ways to use Instagram Stories to boost your visibility and draw traffic to your venue. First, the key difference between posting to Instagram and posting to Instagram (IG) Stories is that with Stories, you can post multiple photos and videos together in a slide format so that viewers can swipe through the photos [...]

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Generation Z: High Expectations
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Generation Z: High Expectations

Social Media, Web Design

Generation Z: High Expectations

By Megan Salch|2019-08-05T14:33:14-05:00July 15th, 2019|Categories: Social Media, Web Design|

A great variety of topics were covered at the WP Engine Summit that I recently attended in Austin, Texas. Of particular interest was a panel discussion between WP Engine’s Chief Marketing Officer Mary Ellen Dugan and leaders in the Gen Z community about their digital experience expectations. The Generation Z demographic is the group of about 74 million people born between 1995 and 2012 or 2015, depending on the source. That cohort is larger in number than the Baby Boomers. Gen Z is the first generation to have not known a world without social media. This generation prefers to [...]

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How to Engage on Social Media for Real Engagement
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How to Engage on Social Media for Real Engagement

PR, Social Media

How to Engage on Social Media for Real Engagement

By Megan Salch|2019-08-05T14:30:44-05:00June 17th, 2019|Categories: PR, Social Media|Tags: Social Media|

As event season slows for the summer, many professionals look to social media to engage with customers and prospects. Staying top of mind is critical. Stepping up the quality of your posts and the frequency of posting is smart, but how you’re engaging is more important. Let’s dig into a few keys to engaging more with social media because more isn’t always better. Don’t just post. Engage. While it can be overwhelming to reply to every comment on social media, professionals can plan a set time each day to reply to comments and shares. Dedicating even 15-30 minutes each day [...]

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Local Online Marketing & Why It’s Essential to Business
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Local Online Marketing & Why It’s Essential to Business

SEO

Local Online Marketing & Why It’s Essential to Business

By Megan Salch|2019-07-20T15:56:46-05:00July 16th, 2019|Categories: SEO|Tags: local online marketing|

Local online marketing, also referred to as location-based marketing, is critical for businesses of all types and sizes, whether a business is a brick-and-mortar store front, online-only businesses or a combination of the two. Local online marketing is important because the web searcher’s location factors into the search results that search engines show. Plus, people often want to work with people and businesses that support their local area. Let’s dig into three key areas that can help all businesses improve their local marketing efforts online and attract more customers. Web Content that’s Ready for Local Customers Optimizing your website [...]

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Why Hire a Professional Writer or Business Writer
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Why Hire a Professional Writer or Business Writer

Professional Writing

Why Hire a Professional Writer or Business Writer

By Megan Salch|2019-07-08T07:16:06-05:00April 22nd, 2019|Categories: Professional Writing|Tags: professional writer|

We often hear professionals say they’re good writers and perhaps they are. That doesn’t mean they don’t need help from professional writers and here’s why. Most busy professionals stay focused on their given tasks. They usually don’t recognize that different mediums (brochures, business articles, websites, etc.) have different writing needs to effectively communicate with the readers. Let’s explore different writing needs and how a professional writer can engage prospective customers. When you were in school, a writing assignment likely had a minimum length requirement. Many classmates struggle to hit that minimum page length. In the professional world, different platforms have [...]

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Web Accessibility Overview
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Web Accessibility Overview

Web Design

Web Accessibility Overview

By Megan Salch|2019-06-19T14:04:22-05:00June 17th, 2019|Categories: Web Design|

It’s interesting that the World Wide Web (WWW) is 30 years old and has connected so many people, yet remains difficult to use for a lot of people. Those with vision issues may rely on screen readers. People with hearing issues may rely on text transcripts of audio content. People with limited fine motor skills may rely on keyboard navigation, instead of a mouse. Many years ago, I was taught that computer networking is not that different from human networking. The basic definition given is that networking “is having something to share, deciding to share it and agreeing how [...]

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SEO Basics – post #2: Choosing the Right Key Words

By Megan Salch|2019-05-28T17:13:43-05:00June 20th, 2012|Categories: SEO, Web Design|Tags: search engine optimzation, SEO|

When you need to develop key words to use on your web site, start by making a list of the words you think prospective customers may use to do an Internet search. Capitalization is not critical. Just make a list of the words you'd enter into a Google search to find a company or product like yours. Think of any features that make your product or service unique as that could be helpful. For instance, if you primarily do business in Houston, you might consider adding that city name to your keywords (also spelled "key words" with the space [...]

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Search Engine Optimization (SEO) Basics – post 1

By Megan Salch|2019-05-28T17:13:31-05:00June 20th, 2012|Categories: SEO, Web Design|Tags: search engine optimzation, SEO|

There's a lot of talk about search engine optimization (SEO) for websites so I thought I'd share some tips that any business or individual could use. When Tell Your Tale launches a web site for a business, we make sure to address these items and many more. Since there's a lot to cover, I'll share these SEO tips in a series of blog posts so check back often and look at some of the websites that Tell Your Tale has created. One of the first things to consider is which tools people use for Internet search. The latest research [...]

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How to Improve Your Web Site’s Search Engine Optimization (SEO)
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How to Improve Your Web Site’s Search Engine Optimization (SEO)

SEO, Web Design

How to Improve Your Web Site’s Search Engine Optimization (SEO)

By Megan Salch|2019-05-28T17:13:15-05:00August 20th, 2012|Categories: SEO, Web Design|Tags: search engine optimization, SEO|

How to Boost Your SEO with Key Words and Page Titles If you've been following the Tell Your Tale blog, you now know how to select your keywords for your web site. Now let's focus on where to implement the key words on your web site because not only should the keywords be in the copy that's visible on your web site, but also in the code that's hidden behind the scenes. Let's start with page titles. Page titles are one of the most important pieces of search engine optimization (SEO) and are often overlooked. Your page titles show [...]

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