With Social Media, Where Should a Business Owner Focus?

By |2019-08-05T14:39:42-05:00June 20th, 2017|Categories: PR, Social Media|Tags: |

With so many social media channels and limited time, not to mention budget, how should a business owner effectively manage all of the options? As with other marketing efforts, we suggest focusing on where your customers are. How do you know which social media tools your customers are using most? Smaller organizations can simply ask customers, while larger businesses will likely need to make use of surveying tools such as Survey Monkey to reach large numbers of customers in an effective manner. You can also leverage the following statistics from our partner Hubspot, published in January 2017.  Facebook: 9 unique [...]

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Why Hiring an Agency for Social Media Delivers Positive Impacts

By |2019-08-05T14:39:31-05:00June 21st, 2017|Categories: PR, Social Media|Tags: , |

When Should Business Owners Use an Agency for Social Media? Social media should be more than posting pretty images and motivational quotations. Depending on the social media platform, you need to measure engagement with your customers, prospects and partners. Is your business team able to measure how they engaged others month over month and are you seeing more engagement over time? Is your team reporting on this each month? As a business owner or leader, if you're not seeing this data shared each month, your company may not be reaching important goals. Alternatively, your internal team over social media may [...]

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Social Media for Restaurants: How to Attract Hungry Customers

By |2019-08-05T14:39:20-05:00September 5th, 2017|Categories: PR, Social Media|Tags: |

Strategic Social Media Drives Foot Traffic into Restaurants As of 2017, 81 percent of Americans have a social media profile, representing a five percent growth compared to the previous year, according to Statista. Additionally, the number of worldwide social media users is expected to grow to some 2.5 billion by 2018.1 With this whopping number of potential buyers online, many of whom interact with their phones 13 X per hour or 200 X per day,2 social media puts low-cost marketing tools at restauranteurs’ fingertips. Used strategically, social media really can drive hungry customers into restaurants. Here’s how you can make [...]

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Managing Online Customer Reviews on Social Media Channels

By |2019-08-05T14:38:33-05:00January 16th, 2018|Categories: PR, Social Media|Tags: , |

A business’ online presence has a strong influence on its reputation. It’s no wonder that companies are quick to build their online presence beyond a website, extending into social media sites and online business listings. The real challenge and power both exist in managing online customer reviews on them all. Not only does proper attention and diligence mold a strong, positive reputation for your business, it also helps generate more traffic to your website, which in turn can lead to more sales. It's the power of online reputation management. Here are some key tips for managing your online reputation whether [...]

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How to Use Instagram Stories for Business

By |2019-08-05T14:37:50-05:00September 19th, 2018|Categories: PR, Social Media|Tags: , |

If your business sells a visual product such as a restaurant, art gallery or retail space, Instagram offers a host of promotional opportunities for you. While posting photos and videos to Instagram (as well as other social outlets) can be rewarding, this post will examine specific ways to use Instagram Stories to boost your visibility and draw traffic to your venue. First, the key difference between posting to Instagram and posting to Instagram (IG) Stories is that with Stories, you can post multiple photos and videos together in a slide format so that viewers can swipe through the photos [...]

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Generation Z: High Expectations

By |2019-08-05T14:33:14-05:00July 15th, 2019|Categories: Social Media, Web Design|

A great variety of topics were covered at the WP Engine Summit that I recently attended in Austin, Texas. Of particular interest was a panel discussion between WP Engine’s Chief Marketing Officer Mary Ellen Dugan and leaders in the Gen Z community about their digital experience expectations. The Generation Z demographic is the group of about 74 million people born between 1995 and 2012 or 2015, depending on the source. That cohort is larger in number than the Baby Boomers. Gen Z is the first generation to have not known a world without social media. This generation prefers to [...]

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How to Engage on Social Media for Real Engagement

By |2019-08-05T14:30:44-05:00June 17th, 2019|Categories: PR, Social Media|Tags: |

As event season slows for the summer, many professionals look to social media to engage with customers and prospects. Staying top of mind is critical. Stepping up the quality of your posts and the frequency of posting is smart, but how you’re engaging is more important. Let’s dig into a few keys to engaging more with social media because more isn’t always better. Don’t just post. Engage. While it can be overwhelming to reply to every comment on social media, professionals can plan a set time each day to reply to comments and shares. Dedicating even 15-30 minutes each day [...]

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Local Online Marketing & Why It’s Essential to Business

By |2019-07-20T15:56:46-05:00July 16th, 2019|Categories: SEO|Tags: |

  Local online marketing, also referred to as location-based marketing, is critical for businesses of all types and sizes, whether a business is a brick-and-mortar store front, online-only businesses or a combination of the two. Local online marketing is important because the web searcher’s location factors into the search results that search engines show. Plus, people often want to work with people and businesses that support their local area. Let’s dig into three key areas that can help all businesses improve their local marketing efforts online and attract more customers. Web Content that’s Ready for Local Customers Optimizing your website [...]

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Why Hire a Professional Writer or Business Writer

By |2019-07-08T07:16:06-05:00April 22nd, 2019|Categories: Professional Writing|Tags: |

We often hear professionals say they’re good writers and perhaps they are. That doesn’t mean they don’t need help from professional writers and here’s why. Most busy professionals stay focused on their given tasks. They usually don’t recognize that different mediums (brochures, business articles, websites, etc.) have different writing needs to effectively communicate with the readers. Let’s explore different writing needs and how a professional writer can engage prospective customers. When you were in school, a writing assignment likely had a minimum length requirement. Many classmates struggle to hit that minimum page length. In the professional world, different platforms have [...]

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Web Accessibility Overview

By |2019-06-19T14:04:22-05:00June 17th, 2019|Categories: Web Design|

It’s interesting that the World Wide Web (WWW) is 30 years old and has connected so many people, yet remains difficult to use for a lot of people. Those with vision issues may rely on screen readers. People with hearing issues may rely on text transcripts of audio content. People with limited fine motor skills may rely on keyboard navigation, instead of a mouse. Many years ago, I was taught that computer networking is not that different from human networking. The basic definition given is that networking “is having something to share, deciding to share it and agreeing how [...]

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