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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

Friction: Friend or Foe?

Managing the friction between the water and the surfboard results in achieving the desired effect, which is to look cool while successfully riding the wave. The same concept applies in most areas of business. Sometimes less friction results in a better user experience, and other times, more friction produces better results.In relation to marketing, friction implemented the wrong way can prevent conversions through unclear messaging, ineffective printed or digital media and information gaps, or generally making the conversion process require too much effort. I’m going to share with you some examples of both and explain why it works in… Continue Reading Friction: Friend or Foe?

By |2019-03-26T09:42:00-05:00February 27th, 2018|Categories: Web Design|Tags: |Comments Off on Friction: Friend or Foe?
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Why Blogging for Business is Important

The Benefits of Blogging for Business Why is it important to have a business blog? Blogging once was a platform that allowed individuals to voice their opinions in an ungated way. Blogging has since evolved into a necessary tool for businesses to stay current and visible amongst customers and prospects. Let’s explore the various benefits of business blogging. Reason #1: Blogging boosts search engine optimization. Search engines such as Google and Bing reward websites that publish new/fresh content by sending more site visitors their way. By publishing blog pots regularly, you’re building out the resources that your website offers,… Continue Reading Why Blogging for Business is Important

By |2019-03-26T09:21:08-05:00February 15th, 2018|Categories: PR|Tags: |Comments Off on Why Blogging for Business is Important
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Make Your Website Social Media-Friendly or Else!

As of December 2017, there were over 3.9 billion people using the internet. While that’s a huge number, it represents just under 52 percent of the world’s population. Years ago, the saying was “two heads are better than one”, and now it’s more like “3.9 billion heads are better than one”. We’re constantly connected through our phones, email, and social media sharing knowledge. This makes it impractical to live and work in silos. We must do what we can to make our websites work well with the various social media platforms so that visitors can more easily find and… Continue Reading Make Your Website Social Media-Friendly or Else!

By |2019-03-26T09:42:47-05:00February 13th, 2018|Categories: Web Design|Tags: , |Comments Off on Make Your Website Social Media-Friendly or Else!
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10 Marketing Tips for Opening a Retail Store

Whether you're opening your first retail store or adding an additional location, marketing the grand opening is critical to letting local consumers know about your shop and enticing buyers to visit early and often. Here are 10 marketing tips for opening a retail store with consumers ready to buy. First, define your ideal customer. Pinpoint characteristics such as their gender, age, work status, family make-up (married with kids versus single, etc.), preferences on how they enjoy spending free time, annual salary and likely disposable income. This information will guide your marketing decisions so you can invest in marketing that… Continue Reading 10 Marketing Tips for Opening a Retail Store

By |2018-11-27T08:48:27-06:00January 28th, 2018|Categories: Marketing|Tags: |Comments Off on 10 Marketing Tips for Opening a Retail Store
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How and Why to Personalize Retail Marketing

Retailers can make great strides in increased engagement, sales and referrals by relying more on personalized marketing. A recent study indicates that, “Personalization can be a huge boon for retailers and consumers. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent.”(1) How and when the personalized outreach is done is key to the campaign’s success. In this post, we’ll discuss mistakes to avoid, ways to personalize marketing and drive foot traffic into stores. Mistakes to Avoid When Personalizing Marketing I appreciate being welcomed to a storefront when… Continue Reading How and Why to Personalize Retail Marketing

By |2019-03-26T09:21:57-05:00January 26th, 2018|Categories: PR|Tags: , |Comments Off on How and Why to Personalize Retail Marketing
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Why Your Business Needs a Professional Writer

What separates one company from another in any line of work? There are a lot of different answers to that question. Of course, funding is extremely important. Proper planning for growth and having an exceptional product are imperative to success. All too often, the quality of the written words used to market the business are overlooked. However, successful businesses use professional writers when building a business plan, creating new marketing material and especially when writing blogs and webpages. These are critical aspects to putting a business’ best foot forward. Professional writing is a great differentiator in business. How many… Continue Reading Why Your Business Needs a Professional Writer

By |2018-09-26T13:18:50-05:00January 20th, 2018|Categories: Professional Writing|Comments Off on Why Your Business Needs a Professional Writer
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I Need Hosting for My WordPress Site

Once you’ve decided what Content Management System (CMS) your website will be built on, a crucial next step is determining which web host to use. We’ll be discussing how to choose web hosting for WordPress websites. Hosting Requirements WordPress itself has minimal hosting needs, however, the templates andplugins added to WordPress have their own requirements that need to be addressed individually and in relation to each other. For example, it’s possible that two plugins may have conflicting software requirements. Support and performance requirements for your website can make the decision a bit more complex. The recommended minimum system requirements… Continue Reading I Need Hosting for My WordPress Site

By |2019-03-26T09:43:30-05:00January 18th, 2018|Categories: Web Design|Tags: |Comments Off on I Need Hosting for My WordPress Site
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Managing Online Customer Reviews on Social Media Channels

A business’ online presence has a strong influence on its reputation. It’s no wonder that companies are quick to build their online presence beyond a website, extending into social media sites and online business listings. The real challenge and power both exist in managing online customer reviews on them all. Not only does proper attention and diligence mold a strong, positive reputation for your business, it also helps generate more traffic to your website, which in turn can lead to more sales. It's the power of online reputation management. Here are some key tips for managing your online reputation whether… Continue Reading Managing Online Customer Reviews on Social Media Channels

By |2019-08-05T14:38:33-05:00January 16th, 2018|Categories: PR, Social Media|Tags: , |Comments Off on Managing Online Customer Reviews on Social Media Channels
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12 Areas of Your Website That Should Be Kept Current

As someone who loves to learn something new every chance I get, it’s exciting to see rapid advances in technology are connecting more people every day. This is also leading to a broader set of creative minds coming together to solve complex problems and inventing entirely new products and services. A lot of information is being generated as well, at times more than we can process, so we’re having to invent new ways to manage it all. Just as important is the need for up-to-date and relevant information. Secure, reliable and fast platforms to support this are required as… Continue Reading 12 Areas of Your Website That Should Be Kept Current

By |2019-05-28T17:11:40-05:00January 10th, 2018|Categories: Web Design, Website Maintenance|Tags: , , |Comments Off on 12 Areas of Your Website That Should Be Kept Current
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Marketing Trends in 2018 to Adopt

With the New Year under way, business owners are looking at marketing trends that deliver a measurable return on investment (ROI). It’s easy to spend money and time on endeavors that seem all the rage but when the efforts fall short of their investment, it’s time to reconsider. While new technologies and innovations are sure to be unveiled throughout the year, here are 5 of marketing trends to incorporate early into your 2018 marketing. Facebook organic reach has dwindled to an estimated 2 percent to 3 percent. This means that for all the time your business applies to crafting… Continue Reading Marketing Trends in 2018 to Adopt

By |2019-03-26T09:23:26-05:00January 8th, 2018|Categories: PR|Tags: , , |Comments Off on Marketing Trends in 2018 to Adopt
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