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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

Moving from Adobe Business Catalyst to WordPress

What to Think About When Moving from ABC to WP updated 1/4/2021 Adobe has announced the end-of-life for Business Catalyst, a website host and web platform. As of September 26, 2021, Adobe will stop hosting all Business Catalyst sites. (This deadline has been postponed from a previous March date but all indicators now point to a firm deadline of September 26, 2021.)  We’ve already seen a mass exodus of Business Catalyst partners and many web design companies are moving the bulk of its clients to WordPress. We’ve also seen the support structure of Business Catalyst reduced as some of [...]

By |2021-01-04T12:18:36-06:00August 28th, 2018|Categories: Web Design, Website Maintenance|Tags: , |Comments Off on Moving from Adobe Business Catalyst to WordPress
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Instagram + Business = Great Mix for Marketing ROI

How to Use Instagram to Promote Your Business Instagram is a photo- and video-sharing app that allows users to post and review images from people and brands from all over the world. Brands have flocked to Instagram to keep up with users who are drifting away from written content in favor of beautiful photos that are more engaging and easier to consume. So how can your business and brand get going with Instagram? What's Your Goal for Instagram? Start by defining your business goal for using Instagram. Are you using it because you keep hearing a lot about this [...]

By |2019-08-05T14:42:57-05:00August 13th, 2018|Categories: PR, Social Media|Tags: |Comments Off on Instagram + Business = Great Mix for Marketing ROI
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Do you really own your data?

With the big push toward the cloud and Software as a Service (SaaS) products, the need to retain control of your data becomes a concern. Being careful whom you trust with your data is vital for every business. What is Website Hosting? Websites need a place to exist where they can be easily accessed by visitors external to your organization. Web hosting refers to the servers, file and database storage of your website in a datacenter usually provided by a third-party vendor such as WP Engine. The exception might be when your website is an intranet site, which is [...]

By |2019-03-26T09:37:26-05:00June 13th, 2018|Categories: Web Design|Tags: , |Comments Off on Do you really own your data?
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Does My Website Need an SSL Certificate?

What is a Secure Sockets Layer (SSL) Certificate? Techopedia defines an SSL Certificate as “a form of Web authentication used to validate website security and provide identity protection to website users.” When someone visits your website, the SSL process encrypts the communications between his/her browser and your website. SSL Certificates enable your website to use the HTTPS secure protocol, helping to ensure any information submitted on your website is encrypted. What is HTTPS? Hypertext Transfer Protocol Secure (HTTPS) enables encrypted communications between the site visitor and the web server. Having an SSL Certificate properly configured on your web server [...]

By |2019-03-26T09:38:09-05:00June 11th, 2018|Categories: Web Design|Tags: , , , |Comments Off on Does My Website Need an SSL Certificate?
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Why WordPress Makes Sense for Business Websites

As web designers, we’re often asked which platform is best for building business websites. My answer is unequivocally, “it depends on your organization’s needs and goals.” I stand behind that because there are some instances where an organization would need one platform over another. However, the majority of businesses can and do use WordPress as the backbone of their website. This post explores five reasons why WordPress makes sense for business websites. Open source means you can find a plethora of web designers who can work on your website. This means you are not limited on your choice of [...]

By |2019-03-26T09:40:18-05:00May 23rd, 2018|Categories: Web Design|Tags: , , , , |Comments Off on Why WordPress Makes Sense for Business Websites
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Importance of Creating Customer Profiles of Your Ideal Clients

Whether your business is in growth mode or an established organization with a large customer database, understanding your clients, what motivates them to buy from you, and how to find more prospects like them is essential for business success. Writing customer profiles or “personas” helps crystallize who your ideal clients are, what makes them tick and what they need from you to complete purchases. Without that type of information, business leaders find their teams are trying a host of activities to make sales, but they aren’t being strategic, leading to wasted time and costs. Instead, what if your business [...]

By |2019-03-26T09:20:21-05:00April 30th, 2018|Categories: PR|Tags: |Comments Off on Importance of Creating Customer Profiles of Your Ideal Clients
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Benefits of Professional Graphic Design to Business

Creative Thinking Fuels Graphic Design, Grabs Prospects' Attention As an executive at an established business, you may believe your graphic design needs are far behind you. With a logo and brand standards set, it’s easy to overlook the multitude of opportunities to use graphic design to boost your brand’s visibility. You may be focused on growing your customer base and developing new product offerings, but there is plenty of room to use graphic design to illustrate the benefits that your organization provides customers. Whether you’re looking to refresh your brand or need a memorable advertisement that draws new customers [...]

By |2020-02-19T14:39:21-06:00April 17th, 2018|Categories: Graphic Design|Tags: |Comments Off on Benefits of Professional Graphic Design to Business
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Five Tips for a Successful Retail Website Launch

The day has arrived. After investing money, your time, energy and talent and that of your team on developing your business’ new website, launch day is here! If you're like most people, you’re comfortable with consuming information from the Internet, but putting a new website out there is not in your wheelhouse. Fear not. Here are some quick tips to help have a successful retail website launch. First, make sure the team you're working with has launched other websites. This seems like a no-brainer, right? The truth is a lot of things must happen in the right order to [...]

By |2019-03-26T09:41:16-05:00March 7th, 2018|Categories: Web Design|Tags: , |Comments Off on Five Tips for a Successful Retail Website Launch
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Friction: Friend or Foe?

Managing the friction between the water and the surfboard results in achieving the desired effect, which is to look cool while successfully riding the wave. The same concept applies in most areas of business. Sometimes less friction results in a better user experience, and other times, more friction produces better results.In relation to marketing, friction implemented the wrong way can prevent conversions through unclear messaging, ineffective printed or digital media and information gaps, or generally making the conversion process require too much effort. I’m going to share with you some examples of both and explain why it works in [...]

By |2019-03-26T09:42:00-05:00February 27th, 2018|Categories: Web Design|Tags: |Comments Off on Friction: Friend or Foe?
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Why Blogging for Business is Important

The Benefits of Blogging for Business Why is it important to have a business blog? Blogging once was a platform that allowed individuals to voice their opinions in an ungated way. Blogging has since evolved into a necessary tool for businesses to stay current and visible amongst customers and prospects. Let’s explore the various benefits of business blogging. Reason #1: Blogging boosts search engine optimization. Search engines such as Google and Bing reward websites that publish new/fresh content by sending more site visitors their way. By publishing blog pots regularly, you’re building out the resources that your website offers, [...]

By |2019-03-26T09:21:08-05:00February 15th, 2018|Categories: PR|Tags: |Comments Off on Why Blogging for Business is Important
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