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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

Is WordPress Safe as a Website Platform?

Is WordPress safe to use as a website platform? It's a question we hear quite often. The answer is YES. Like most things in life, you need to know how to properly set up a WordPress website and you need to maintain the software that runs your website. Let’s dig into this discussion a bit more to explain. Just last week I was speaking with a client who had been told by its outsourced IT provider that using an open source platform like WordPress is bad because it can be hacked. The IT person's recommendation was instead to use [...]

By |2019-10-16T08:15:20-05:00February 5th, 2019|Categories: Web Design|Tags: |Comments Off on Is WordPress Safe as a Website Platform?
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How Graphic Design Helps Business

Graphic design plays an important role for your business. All of the visual elements representing your business give prospects an idea of the type of company you run. From your logo and website to the layout of your brochures, your graphics say a lot about you. Are you visually delivering the right message? Does your business look more attractive than your competitors? Now is the time to analyze this and determine if your business needs to step up the professionalism of your brand. Professional graphic design can really set your business apart with a quality message that reassure prospects that [...]

By |2019-10-16T08:15:35-05:00December 20th, 2018|Categories: Graphic Design|Tags: |Comments Off on How Graphic Design Helps Business
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How to Get Media Coverage for Your Business

Getting positive media coverage for your business generates wide-reaching prospects with a lot of credibility. It’s no wonder that a lot of business owners want to get their businesses covered in the media positively, but they really don't know how to go about it. Let’s explore how to generate more PR for your business that boosts your media coverage and enhances your company’s visibility in the market. Set Specific Goals What is your PR strategy? Start with the end goal in mind and determine which media outlets (radio, TV, printed publications and online outlets) match up with your business's [...]

By |2019-10-16T08:15:45-05:00December 14th, 2018|Categories: PR|Tags: , |Comments Off on How to Get Media Coverage for Your Business
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Importance of Website Maintenance to Protect Against Hacks

Most businesses have a website to promote their products/services and attract new leads. Many organizations also have dedicated time and resources to updating the content (text, graphics, downloadable files) on their websites too. What’s astonishing is the lack of attention spent on the back-end security and functionality of websites on an ongoing basis. With so many professionals launching websites and forgetting the importance of the technical website maintenance, it’s no wonder so many websites get hacked. Let’s explore the causes of website hacks, the risks to small and medium businesses and the steps you can take to avert these [...]

By |2019-05-28T17:08:47-05:00December 5th, 2018|Categories: Web Design, Website Maintenance|Tags: , |Comments Off on Importance of Website Maintenance to Protect Against Hacks
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How to Boost Your Visibility and Revenues with Marketing

Here are 5 marketing efforts that each business leader can undertake to boost visibility and drive revenue. 1. Identify the networking circles that delivered a strong return on your investment (ROI)―both in dollars and time investment. Which ones did not? Ditch the groups that were lackluster and accept that you gave it a try and now know groups that don’t work for your business. Then, invest more in those groups that prove promising. Don’t hesitate to try new networking groups. 2. Show up. It doesn’t do your business any good to become a new member of XYZ organization but [...]

By |2019-03-26T09:15:46-05:00November 29th, 2018|Categories: PR, Professional Writing|Tags: , , |Comments Off on How to Boost Your Visibility and Revenues with Marketing
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What’s your PR strategy for 2019?

What does your PR plan look like for the New Year? Do you have a defined public relations (PR) strategy? PR includes press releases but should take a broader look. (Yes, PR is much more than a press release.) It also includes how your business communicates with your shareholders (for public companies at least), board of directors, employees, customers and prospects, as well as the outside community. Having a PR plan for the New Year is important, so that you can align how and when you will communicate with your key audiences tied to your overall business strategy. Here [...]

By |2019-03-26T09:16:53-05:00November 28th, 2018|Categories: PR|Tags: , , , |Comments Off on What’s your PR strategy for 2019?
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Local SEO and Tools of the Trade

Tools of the Trade If you’re still not convinced how important local SEO is, consider the following statistics. 78 percent of local mobile searches result in offline purchases. (HubSpot) 18 percent of local mobile searches lead to a sale within one day. (Google) 50 percent of local mobile searchers are looking for business information like a local address. (Go-Globe) 50 percent of consumers who do a local search on their smartphone visit a store within a day. (Go-Globe) It should come as no surprise that there are many tools to help with your local SEO efforts. The list that [...]

By |2020-02-17T23:59:16-06:00November 5th, 2018|Categories: SEO, Web Design|Tags: , , |Comments Off on Local SEO and Tools of the Trade
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Migrating WordPress to PHP 7

WordPress is written in the PHP programming and scripting language. The developers of PHP have stopped releasing feature updates and bug fixes for PHP 5.6 and security updates will cease December 31, 2018. Some web hosts such as WP Engine have published articles on their blog and sent emails to their customers recommending they move away from PHP versions older than PHP 7. While PHP 5.6 will still be available and continue to function, it would be wise to move to PHP 7 sooner rather than later. PHP 7 brings new features and performance improvements that are mostly of [...]

By |2022-07-25T15:24:40-05:00September 24th, 2018|Categories: Web Design, Website Maintenance|Tags: , , , , , |Comments Off on Migrating WordPress to PHP 7
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How to Use Instagram Stories for Business

If your business sells a visual product such as a restaurant, art gallery or retail space, Instagram offers a host of promotional opportunities for you. While posting photos and videos to Instagram (as well as other social outlets) can be rewarding, this post will examine specific ways to use Instagram Stories to boost your visibility and draw traffic to your venue. First, the key difference between posting to Instagram and posting to Instagram (IG) Stories is that with Stories, you can post multiple photos and videos together in a slide format so that viewers can swipe through the photos [...]

By |2019-08-05T14:37:50-05:00September 19th, 2018|Categories: PR, Social Media|Tags: , |Comments Off on How to Use Instagram Stories for Business
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HTTPS Alone Is Not Enough

Add another layer of website security by implementing HSTS You’ve probably been hearing HTTP and HTTPS being discussed a lot in relation to website security. Google has been encouraging website owners to convert their sites from HTTP to HTTPS to improve security for site owners and visitors. This effort has been escalating to the point where Google’s Chrome browser now shows a “not secure” message near the address bar to notify users when they are visiting a site that does not use HTTPS. This has had the positive effect of causing more site owners to make the switch. Yes, [...]

By |2019-03-26T09:36:07-05:00September 17th, 2018|Categories: Web Design|Tags: , , , , |Comments Off on HTTPS Alone Is Not Enough
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