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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

Why Is Public Relations Strategic?

The Long-term Importance of Using PR When organizations set out to conduct public relations (PR), the first questions to ask are: “What are we hoping to accomplish in general? How can PR help us reach that goal? Are we prepared to enable our PR efforts to really work for our organization?” Rather than just writing a press release and emailing it to some contacts, the outreach should be well thought out to reap the most benefits. Taking a long-term view to PR is important. Let’s explore why PR makes strategic sense. Your PR goals should align with your business goals… Continue Reading Why Is Public Relations Strategic?

By |2018-10-04T15:22:43-05:00October 18th, 2017|Categories: PR|Comments Off on Why Is Public Relations Strategic?
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Why Website Speed Matters

The rapid growth of access to high speed devices connected to high speed networks has resulted in people being able to consume a large amount of information from a wide variety of sources in a very short time period. This happens every day and every day it seems to happen faster and on a larger scale.  It’s become more important than ever to respect your customers time and provide the least path of resistance wherever possible. In this article we’re going to identify some barriers to a successful website and how to tackle those barriers. We expect speed A website… Continue Reading Why Website Speed Matters

By |2019-05-28T17:12:18-05:00September 15th, 2017|Categories: SEO, Web Design, Website Maintenance|Tags: , , |Comments Off on Why Website Speed Matters
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Social Media for Restaurants: How to Attract Hungry Customers

Strategic Social Media Drives Foot Traffic into Restaurants As of 2017, 81 percent of Americans have a social media profile, representing a five percent growth compared to the previous year, according to Statista. Additionally, the number of worldwide social media users is expected to grow to some 2.5 billion by 2018.1 With this whopping number of potential buyers online, many of whom interact with their phones 13 X per hour or 200 X per day,2 social media puts low-cost marketing tools at restauranteurs’ fingertips. Used strategically, social media really can drive hungry customers into restaurants. Here’s how you can make… Continue Reading Social Media for Restaurants: How to Attract Hungry Customers

By |2019-08-05T14:39:20-05:00September 5th, 2017|Categories: PR, Social Media|Tags: |Comments Off on Social Media for Restaurants: How to Attract Hungry Customers
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Why Hiring an Agency for Social Media Delivers Positive Impacts

When Should Business Owners Use an Agency for Social Media? Social media should be more than posting pretty images and motivational quotations. Depending on the social media platform, you need to measure engagement with your customers, prospects and partners. Is your business team able to measure how they engaged others month over month and are you seeing more engagement over time? Is your team reporting on this each month? As a business owner or leader, if you're not seeing this data shared each month, your company may not be reaching important goals. Alternatively, your internal team over social media may… Continue Reading Why Hiring an Agency for Social Media Delivers Positive Impacts

By |2019-08-05T14:39:31-05:00June 21st, 2017|Categories: PR, Social Media|Tags: , |Comments Off on Why Hiring an Agency for Social Media Delivers Positive Impacts
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With Social Media, Where Should a Business Owner Focus?

With so many social media channels and limited time, not to mention budget, how should a business owner effectively manage all of the options? As with other marketing efforts, we suggest focusing on where your customers are. How do you know which social media tools your customers are using most? Smaller organizations can simply ask customers, while larger businesses will likely need to make use of surveying tools such as Survey Monkey to reach large numbers of customers in an effective manner. You can also leverage the following statistics from our partner Hubspot, published in January 2017.  Facebook: 9 unique… Continue Reading With Social Media, Where Should a Business Owner Focus?

By |2019-08-05T14:39:42-05:00June 20th, 2017|Categories: PR, Social Media|Tags: |Comments Off on With Social Media, Where Should a Business Owner Focus?
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Improve B2B Services Through a Website

The B2B website can save you time by providing clients with detailed product specifications and graphics instead of you having to provide it. Your client will get the information he or she needs more quickly which improves customer satisfaction and can improve brand trust by creating the perception of openness. Product Specifications & Manuals Product specifications in a downloadable format on your website can be helpful to your prospective customers by making it easier for them to add your product information to a purchasing project they may be working on. Phoenix Contact has a “Generate product PDF” button in their product… Continue Reading Improve B2B Services Through a Website

By |2019-03-26T09:45:57-05:00April 4th, 2017|Categories: Web Design|Tags: , |Comments Off on Improve B2B Services Through a Website
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5 Things Every Professional Should Do on LinkedIn

I’m often asked about the best social media outlets for professionals to use and I tell people, “It depends.” Professionals and organizations for that matter need to study their target audiences and determine which social platform is reaching that same audience. In 2017, young professionals and young buyers not yet in the workforce have a high usage of Snapchat. (If this is your target audience, read out post series on “How Snapchat Can Help Your Business”. Baby boomers have gravitated toward Facebook. Still, how different demographics use social media channels continues to evolve. One social media channel that I… Continue Reading 5 Things Every Professional Should Do on LinkedIn

By |2019-08-05T14:39:55-05:00February 20th, 2017|Categories: PR, Social Media|Comments Off on 5 Things Every Professional Should Do on LinkedIn
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How Snapchat Can Help Your Business (Part 2): Keeping a Audience

Snapchat users are looking for fun, informative posts from the people and companies they follow. They want to be entertained, engaged and drawn in and you only have 10 seconds to do that. Chances are your Snapchat followers also follow you on Facebook, Instagram and Twitter. To keep your content from going stale, make sure to keep it fresh on each individual platform. This way, if a customer follows you on all platforms, they will see different content across the board. Engaging with your followers on Snapchat is a great way to show your company culture making you more relatable… Continue Reading How Snapchat Can Help Your Business (Part 2): Keeping a Audience

By |2019-08-05T14:40:07-05:00February 9th, 2017|Categories: PR, Social Media|Tags: , , |Comments Off on How Snapchat Can Help Your Business (Part 2): Keeping a Audience
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How Snapchat can Help Your Business (Part 1)

Snapchat is a great way to engage your audience by sending personalized photos aka “snaps.” Users can get creative with the pencil tool and emojis to personalize their snaps to their friends. Photos and up to 10-second videos that are posted to Snapchat disappear after they have been seen unless a user screenshots the image. When viewing a friends’ posts, which on Snapchat are called “stories,” a user can send the photo to friends that they follow. Is Snapchat something that can help your business? Retail businesses can really benefit from the platform using it for quick demos and product… Continue Reading How Snapchat can Help Your Business (Part 1)

By |2019-08-05T14:40:16-05:00January 31st, 2017|Categories: PR, Social Media|Tags: , , |Comments Off on How Snapchat can Help Your Business (Part 1)
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How Professional Writing Can Help Your B2B Company

If you’re like most business owners, you’re not a bad writer but your time is better spent building your business. A professionally written biography can play a huge role in helping you land speaking engagements and getting people to recognize you as a thought leader. When you hire a professional writer, you transfer the responsibility onto him/her to get the business writing done, in a timely manner and in an engaging way that helps attract new opportunities for you and your business. What’s more, professional writing highlights your strengths and differentiators—all while telling the readers/prospects that you take this topic seriously.… Continue Reading How Professional Writing Can Help Your B2B Company

By |2018-10-04T15:26:52-05:00January 9th, 2017|Categories: Professional Writing|Comments Off on How Professional Writing Can Help Your B2B Company
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