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How to Get Media Coverage for Your Business

Getting positive media coverage for your business generates wide-reaching prospects with a lot of credibility. It’s no wonder that a lot of business owners want to get their businesses covered in the media positively, but they really don't know how to go about it. Let’s explore how to generate more PR for your business that boosts your media coverage and enhances your company’s visibility in the market. Set Specific Goals What is your PR strategy? Start with the end goal in mind and determine which media outlets (radio, TV, printed publications and online outlets) match up with your business's [...]

By |2019-10-16T08:15:45-05:00December 14th, 2018|Categories: PR|Tags: , |Comments Off on How to Get Media Coverage for Your Business
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What’s your PR strategy for 2019?

What does your PR plan look like for the New Year? Do you have a defined public relations (PR) strategy? PR includes press releases but should take a broader look. (Yes, PR is much more than a press release.) It also includes how your business communicates with your shareholders (for public companies at least), board of directors, employees, customers and prospects, as well as the outside community. Having a PR plan for the New Year is important, so that you can align how and when you will communicate with your key audiences tied to your overall business strategy. Here [...]

By |2019-03-26T09:16:53-05:00November 28th, 2018|Categories: PR|Tags: , , , |Comments Off on What’s your PR strategy for 2019?
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How to Boost Your Visibility and Revenues with Marketing

Here are 5 marketing efforts that each business leader can undertake to boost visibility and drive revenue. 1. Identify the networking circles that delivered a strong return on your investment (ROI)―both in dollars and time investment. Which ones did not? Ditch the groups that were lackluster and accept that you gave it a try and now know groups that don’t work for your business. Then, invest more in those groups that prove promising. Don’t hesitate to try new networking groups. 2. Show up. It doesn’t do your business any good to become a new member of XYZ organization but [...]

By |2019-03-26T09:15:46-05:00November 29th, 2018|Categories: PR, Professional Writing|Tags: , , |Comments Off on How to Boost Your Visibility and Revenues with Marketing
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PR is much more than a Press Release

When you launch a new product/service, revamp your web site or do another great deed that's newsworthy, who do you tell? How do you tell it? Maybe you write a press release and email it to your contact database. Good. Which reporters are on that list and how good is your relationship with them? Do they know you as the expert in your field and do they proactively call on you for insight? PR does not stand for press release. Writing press releases is important for getting your story out, but it's not the only tool in your arsenal. [...]

By |2018-09-26T13:12:41-05:00November 21st, 2013|Categories: PR|Tags: , |Comments Off on PR is much more than a Press Release
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The Big Interview

There was a great article in the American Marketing Association’s Marketing News Magazine this month talking to and interviewing marketers who have gone solo in their careers. It inspired me to write a blog post interviewing our very own Megan Salch (who did just that) on her journey to independence. This is a great way for our customers to not only get to know the owner and the company as a whole but what we at Tell Your Tale stand for. Venturing out and becoming an independent business owner can have its challenges but it can be rewarding as well. [...]

By |2018-08-09T08:12:33-05:00October 4th, 2016|Categories: PR|Tags: , |Comments Off on The Big Interview
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