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Managing Online Customer Reviews on Social Media Channels

A business’ online presence has a strong influence on its reputation. It’s no wonder that companies are quick to build their online presence beyond a website, extending into social media sites and online business listings. The real challenge and power both exist in managing online customer reviews on them all. Not only does proper attention and diligence mold a strong, positive reputation for your business, it also helps generate more traffic to your website, which in turn can lead to more sales. It's the power of online reputation management. Here are some key tips for managing your online reputation whether… Continue Reading Managing Online Customer Reviews on Social Media Channels

By |2019-08-05T14:38:33-05:00January 16th, 2018|Categories: PR, Social Media|Tags: , |Comments Off on Managing Online Customer Reviews on Social Media Channels
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How to Use Instagram Stories for Business

If your business sells a visual product such as a restaurant, art gallery or retail space, Instagram offers a host of promotional opportunities for you. While posting photos and videos to Instagram (as well as other social outlets) can be rewarding, this post will examine specific ways to use Instagram Stories to boost your visibility and draw traffic to your venue. First, the key difference between posting to Instagram and posting to Instagram (IG) Stories is that with Stories, you can post multiple photos and videos together in a slide format so that viewers can swipe through the photos… Continue Reading How to Use Instagram Stories for Business

By |2019-08-05T14:37:50-05:00September 19th, 2018|Categories: PR, Social Media|Tags: , |Comments Off on How to Use Instagram Stories for Business
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Generation Z: High Expectations

A great variety of topics were covered at the WP Engine Summit that I recently attended in Austin, Texas. Of particular interest was a panel discussion between WP Engine’s Chief Marketing Officer Mary Ellen Dugan and leaders in the Gen Z community about their digital experience expectations. The Generation Z demographic is the group of about 74 million people born between 1995 and 2012 or 2015, depending on the source. That cohort is larger in number than the Baby Boomers. Gen Z is the first generation to have not known a world without social media. This generation prefers to… Continue Reading Generation Z: High Expectations

By |2019-08-05T14:33:14-05:00July 15th, 2019|Categories: Social Media, Web Design|Comments Off on Generation Z: High Expectations
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How to Engage on Social Media for Real Engagement

As event season slows for the summer, many professionals look to social media to engage with customers and prospects. Staying top of mind is critical. Stepping up the quality of your posts and the frequency of posting is smart, but how you’re engaging is more important. Let’s dig into a few keys to engaging more with social media because more isn’t always better. Don’t just post. Engage. While it can be overwhelming to reply to every comment on social media, professionals can plan a set time each day to reply to comments and shares. Dedicating even 15-30 minutes each day… Continue Reading How to Engage on Social Media for Real Engagement

By |2019-08-05T14:30:44-05:00June 17th, 2019|Categories: PR, Social Media|Tags: |Comments Off on How to Engage on Social Media for Real Engagement
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