Generation Z: High Expectations

A great variety of topics were covered at the WP Engine Summit that I recently attended in Austin, Texas. Of particular interest was a panel discussion between WP Engine’s Chief Marketing Officer Mary Ellen Dugan and leaders in the Gen Z community about their digital experience expectations. The Generation Z demographic is the group of about 74 million people born between 1995 and 2012 or 2015, depending on the source. That cohort is larger in number than the Baby Boomers. Gen Z is the first generation to have not known a world without social media. This generation prefers to… Continue Reading Generation Z: High Expectations

By |2019-08-05T14:33:14-05:00July 15th, 2019|Categories: Social Media, Web Design|Comments Off on Generation Z: High Expectations

How to Engage on Social Media for Real Engagement

As event season slows for the summer, many professionals look to social media to engage with customers and prospects. Staying top of mind is critical. Stepping up the quality of your posts and the frequency of posting is smart, but how you’re engaging is more important. Let’s dig into a few keys to engaging more with social media because more isn’t always better. Don’t just post. Engage. While it can be overwhelming to reply to every comment on social media, professionals can plan a set time each day to reply to comments and shares. Dedicating even 15-30 minutes each day… Continue Reading How to Engage on Social Media for Real Engagement

By |2019-08-05T14:30:44-05:00June 17th, 2019|Categories: PR, Social Media|Tags: |Comments Off on How to Engage on Social Media for Real Engagement
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