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Why Public Relations is Better than Advertising
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Why Public Relations is Better than Advertising

PR

Why Public Relations is Better than Advertising

By Megan Salch|2018-10-04T15:22:05-05:00November 1st, 2017|Categories: PR|Tags: public relations|

Why PR Makes Strategic Sense A topic in the marketing realm that often causes confusion is the difference between public relations (PR) and advertising. While I believe organizations should have a good mix of both, I also understand that with budget and time constraints, executives must prioritize marketing efforts and the associated budget. In this blog post, we’ll look at the key differences between PR and advertising as well as why PR makes more sense for most organizations. Let me start by saying that I know and respect people in the advertising arena. If your organization is a large corporation… Continue Reading Why Public Relations is Better than Advertising

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A Big Win in Graphic Design Awards Houston
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A Big Win in Graphic Design Awards Houston

Graphic Design

A Big Win in Graphic Design Awards Houston

By Megan Salch|2018-10-04T15:21:29-05:00November 20th, 2017|Categories: Graphic Design|Tags: graphic design awards|

Graphic Design Awards Houston We're really excited to share that Tell Your Tale and Mentis Neuro Health have been recognized as a platinum winner for the 2017 Marcom Awards, graphic design awards presented in Houston last month. These brain injury awareness cards proved to be a clever way to break through the "clutter" and grab the attention of healthcare providers looking for experts in brain injury rehabilitation. If you're an executive looking for graphic design with an impact, this is a great project to review. Project Description: With March dedicated as Brain Injury Awareness Month, Mentis Neuro Health sought a way… Continue Reading A Big Win in Graphic Design Awards Houston

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How to Get Started with Digital Marketing
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How to Get Started with Digital Marketing

PR

How to Get Started with Digital Marketing

By Trent Salch|2018-09-27T14:09:56-05:00August 19th, 2016|Categories: PR|Tags: digital marketing|

Q: What do you know about digital marketing? Do you know how to get started with digital marketing? What is digital marketing? Webster’s dictionary defined digital marketing as… oh you have to be kidding me. Digital marketing can’t be defined by our friends at Webster’s because digital marketing evolves continually. The internet is still an infant. A very fast learning, deranged, somewhat scary infant – but one that marketers and business owners love and hate. Let’s start with this. Who is your target audience? How do you approach them or try to draw them to your brand and products? Today… Continue Reading How to Get Started with Digital Marketing

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Why Your Business Needs a Professional Writer
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Why Your Business Needs a Professional Writer

Professional Writing

Why Your Business Needs a Professional Writer

By Megan Salch|2018-09-26T13:18:50-05:00January 20th, 2018|Categories: Professional Writing|

What separates one company from another in any line of work? There are a lot of different answers to that question. Of course, funding is extremely important. Proper planning for growth and having an exceptional product are imperative to success. All too often, the quality of the written words used to market the business are overlooked. However, successful businesses use professional writers when building a business plan, creating new marketing material and especially when writing blogs and webpages. These are critical aspects to putting a business’ best foot forward. Professional writing is a great differentiator in business. How many… Continue Reading Why Your Business Needs a Professional Writer

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The Importance of Key Messages in Marketing Your Business
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The Importance of Key Messages in Marketing Your Business

PR

The Importance of Key Messages in Marketing Your Business

By Megan Salch|2018-09-26T13:14:12-05:00January 5th, 2017|Categories: PR|Tags: Marketing, public relations|

Are you ready to promote your business or new initiative but find your message isn’t quite resonating with your target buyer? Do your executives know your solutions well but explain the offerings in various ways? When your leaders talk about your organization, does it sound like they’re describing a different company? Often the way professionals talk about their business or special project is full of industry buzz words, acronyms and other vague expressions. The result is conversation that sounds much like the children’s game of telephone where the story that’s being heard is quite different from the initial message told.… Continue Reading The Importance of Key Messages in Marketing Your Business

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PR is much more than a Press Release

By Megan Salch|2018-09-26T13:12:41-05:00November 21st, 2013|Categories: PR|Tags: PR houston, Press release|

When you launch a new product/service, revamp your web site or do another great deed that's newsworthy, who do you tell? How do you tell it? Maybe you write a press release and email it to your contact database. Good. Which reporters are on that list and how good is your relationship with them? Do they know you as the expert in your field and do they proactively call on you for insight? PR does not stand for press release. Writing press releases is important for getting your story out, but it's not the only tool in your arsenal.… Continue Reading PR is much more than a Press Release

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5 Tips for Email Marketing for Restaurants
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5 Tips for Email Marketing for Restaurants

PR

5 Tips for Email Marketing for Restaurants

By Megan Salch|2018-09-26T12:59:53-05:00November 30th, 2017|Categories: PR|Tags: email marketing for restaurants|

The restaurant business in Texas is big business. Just in the Houston area, there are more than 10,000 restaurants with the average Houstonian dining out more than residents of any other city—4.1 times per week, compared with the national average of 3.1. Still, the average meal in Houston costs restaurant goers on average $5 less than the national average.1 So how do you connect with patrons and prospects cost effectively and drive them into your restaurant? Did you know 61 percent of consumers enjoy receiving promotional emails weekly?2 Email marketing continues to be an effective way to connect with customers across… Continue Reading 5 Tips for Email Marketing for Restaurants

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Common Questions from Business Owners: Why Hire a Marketing Agency Instead of Hiring Your Own Employees?
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Common Questions from Business Owners: Why Hire a Marketing Agency Instead of Hiring Your Own Employees?

Marketing

Common Questions from Business Owners: Why Hire a Marketing Agency Instead of Hiring Your Own Employees?

By Megan Salch|2018-09-26T12:55:49-05:00October 13th, 2016|Categories: Marketing|Tags: Houston Marketing Firms|

I’m often asked why a business should hire a marketing agency like Tell Your Tale instead of hiring employees to handle marketing. The biggest reason is certainly cost. Hiring versus outsourcing is an age-old dilemma but one that often concludes with cost savings through outsourcing. When hiring marketing staff as employees, there are higher costs—both hard and soft—to remember that aren’t extended to the client/business owner who’s working with a marketing agency. Let’s explore. Recruiting candidates: Whether a business owner is paying HR personnel to recruit, running ads on Indeed.com or other recruitment portals or paying other employees to attend… Continue Reading Common Questions from Business Owners: Why Hire a Marketing Agency Instead of Hiring Your Own Employees?

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5 Things Businesses Should Turn Up in a Downturn

By Megan Salch|2018-08-09T10:39:43-05:00February 23rd, 2016|Categories: Marketing|Tags: marketing in economic downturn, marketing strategy in a downturn|

Marketing in a Downturn: We've all heard about the struggling economy and it may be this way for some time. While the economic tightening first affected Houston's oil and gas market, the longer term impact has spread further across industries and even professional levels. We could jump on the political bandwagon to sling mud at the culprits but we've decided to take a different approach. Here are 5 things businesses can turn up in the downturn. 1. Networking: While some may feel more comfortable staying at the office, you've got to put yourself out there so more people can meet… Continue Reading 5 Things Businesses Should Turn Up in a Downturn

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5 Tips for Driving Traffic to Retail Stores During the Holidays
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5 Tips for Driving Traffic to Retail Stores During the Holidays

PR

5 Tips for Driving Traffic to Retail Stores During the Holidays

By Megan Salch|2018-08-09T10:32:49-05:00November 9th, 2016|Categories: PR|Tags: holiday shopping, retail marketing|

For retailers preparing for the holiday season, time is of the essence. While merchandising experts fill store shelves, are you also finalizing your marketing plans to take full advantage of the holiday shopping season? As an experienced marketing agency for retailers, here are 5 tips for retail marketing during the holidays. Which outreach activities are you doing to bring shoppers into your storefront early this season? If you have an email list of shoppers and/or a following in social media, contact those shoppers with an early bird coupon. Buy 1, Get 1 offers or a discount on products often get good… Continue Reading 5 Tips for Driving Traffic to Retail Stores During the Holidays

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