Blog - Page 5 of 12 - Tell Your Tale Marketing & Design

Preschedule FaceBook Posts to Promote Your Business, Maximize Your Time

By Megan Salch|2019-08-05T14:41:51-05:00July 25th, 2012|Categories: PR, Social Media|Tags: facebook, Facebook for business, Social Media, social media for business|

Are you trying to use social media to promote your business but struggling to find the time to do it all? Check out this page that walks you through scheduling your FaceBook posts in advance so you can line up a week's worth of updates in just a few minutes and then get back to your main job. As a marketing company, we do this for ourselves as well as some of our customers in Houston and find it really helps. You don't have to hire a PR firm to boost your social media exposure. Try these simple tips and [...]

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Facebook and Pinterest: Where Do I Start?
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Facebook and Pinterest: Where Do I Start?

PR, Social Media

Facebook and Pinterest: Where Do I Start?

By Megan Salch|2019-08-05T14:41:35-05:00August 5th, 2013|Categories: PR, Social Media|Tags: facebook, Pinterest, social media for business|

That's the exact question that I received from one of our clients. Her business is interior design so it's a very visual industry, which also makes it a great place for Pinterest. Since she also is helping people in their homes or businesses, she builds a very personal relationship with them. (When you open people's closets, drawers and wardrobes, you get to know them very well, she told me once.) The personal nature of her business also makes it a natural fit for FaceBook, where people get to know your company in a personal way. Here are a few tips [...]

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Get a Leg Up by Pre-Scheduling FaceBook Posts

By Megan Salch|2019-08-05T14:41:03-05:00July 28th, 2016|Categories: PR, Social Media|Tags: facebook, Social Media, social media for business|

Many blog readers have heard about the importance of posting regularly to business FaceBook pages. Still, many small and medium businesses struggle to post with any regularity due in large part to professionals wearing multiple hats within their organizations, rather than focusing on social media solely. FaceBook makes it easy to pre-schedule posts so professionals can stay on top of social media needs while balancing other projects. In the following screen capture of our FaceBook page, just below the status field, you'll see a drop-down arrow next to the word "Publish". Click on that drop-down arrow. FaceBook then shows you "Schedule" [...]

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Social Media Management Services in New Year

By Megan Salch|2019-08-05T14:40:47-05:00July 28th, 2016|Categories: PR, Social Media|Tags: Social Media, social media for business, social media management services|

Like many organizations, you may have set up a FaceBook or Twitter account and you may have even created a blog. However, if you're not using social media management services, you may be asking: "Now what?" I hear time and again that professionals are using many of these tools for personal use but not to build their business. By spending a little time on your social media now, you really can position your company as a market leader and generate sales. If your team has recently experienced unfortunate layoffs and/or if your employees are already too stretched to take on [...]

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How Snapchat can Help Your Business (Part 1)
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How Snapchat can Help Your Business (Part 1)

PR, Social Media

How Snapchat can Help Your Business (Part 1)

By Megan Salch|2019-08-05T14:40:16-05:00January 31st, 2017|Categories: PR, Social Media|Tags: SnapChat, Social Media, social media for business|

Snapchat is a great way to engage your audience by sending personalized photos aka “snaps.” Users can get creative with the pencil tool and emojis to personalize their snaps to their friends. Photos and up to 10-second videos that are posted to Snapchat disappear after they have been seen unless a user screenshots the image. When viewing a friends’ posts, which on Snapchat are called “stories,” a user can send the photo to friends that they follow. Is Snapchat something that can help your business? Retail businesses can really benefit from the platform using it for quick demos and product [...]

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How Snapchat Can Help Your Business (Part 2): Keeping a Audience
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How Snapchat Can Help Your Business (Part 2): Keeping a Audience

PR, Social Media

How Snapchat Can Help Your Business (Part 2): Keeping a Audience

By Megan Salch|2019-08-05T14:40:07-05:00February 9th, 2017|Categories: PR, Social Media|Tags: SnapChat, Social Media, social media for business|

Snapchat users are looking for fun, informative posts from the people and companies they follow. They want to be entertained, engaged and drawn in and you only have 10 seconds to do that. Chances are your Snapchat followers also follow you on Facebook, Instagram and Twitter. To keep your content from going stale, make sure to keep it fresh on each individual platform. This way, if a customer follows you on all platforms, they will see different content across the board. Engaging with your followers on Snapchat is a great way to show your company culture making you more relatable [...]

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5 Things Every Professional Should Do on LinkedIn

By Megan Salch|2019-08-05T14:39:55-05:00February 20th, 2017|Categories: PR, Social Media|

I’m often asked about the best social media outlets for professionals to use and I tell people, “It depends.” Professionals and organizations for that matter need to study their target audiences and determine which social platform is reaching that same audience. In 2017, young professionals and young buyers not yet in the workforce have a high usage of Snapchat. (If this is your target audience, read out post series on “How Snapchat Can Help Your Business”. Baby boomers have gravitated toward Facebook. Still, how different demographics use social media channels continues to evolve. One social media channel that I [...]

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With Social Media, Where Should a Business Owner Focus?
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With Social Media, Where Should a Business Owner Focus?

PR, Social Media

With Social Media, Where Should a Business Owner Focus?

By Megan Salch|2019-08-05T14:39:42-05:00June 20th, 2017|Categories: PR, Social Media|Tags: social media for business|

With so many social media channels and limited time, not to mention budget, how should a business owner effectively manage all of the options? As with other marketing efforts, we suggest focusing on where your customers are. How do you know which social media tools your customers are using most? Smaller organizations can simply ask customers, while larger businesses will likely need to make use of surveying tools such as Survey Monkey to reach large numbers of customers in an effective manner. You can also leverage the following statistics from our partner Hubspot, published in January 2017. Facebook: 9 unique [...]

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Why Hiring an Agency for Social Media Delivers Positive Impacts

By Megan Salch|2019-08-05T14:39:31-05:00June 21st, 2017|Categories: PR, Social Media|Tags: Social Media, social media for business|

When Should Business Owners Use an Agency for Social Media? Social media should be more than posting pretty images and motivational quotations. Depending on the social media platform, you need to measure engagement with your customers, prospects and partners. Is your business team able to measure how they engaged others month over month and are you seeing more engagement over time? Is your team reporting on this each month? As a business owner or leader, if you're not seeing this data shared each month, your company may not be reaching important goals. Alternatively, your internal team over social media may [...]

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Social Media for Restaurants: How to Attract Hungry Customers
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Social Media for Restaurants: How to Attract Hungry Customers

PR, Social Media

Social Media for Restaurants: How to Attract Hungry Customers

By Megan Salch|2019-08-05T14:39:20-05:00September 5th, 2017|Categories: PR, Social Media|Tags: social media for restaurants|

Strategic Social Media Drives Foot Traffic into Restaurants As of 2017, 81 percent of Americans have a social media profile, representing a five percent growth compared to the previous year, according to Statista. Additionally, the number of worldwide social media users is expected to grow to some 2.5 billion by 2018.1 With this whopping number of potential buyers online, many of whom interact with their phones 13 X per hour or 200 X per day,2 social media puts low-cost marketing tools at restauranteurs’ fingertips. Used strategically, social media really can drive hungry customers into restaurants. Here’s how you can make [...]

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