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The Importance of Email Newsletters
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The Importance of Email Newsletters

Professional Writing

The Importance of Email Newsletters

By Megan Salch|2019-08-15T10:19:10-05:00August 14th, 2019|Categories: Professional Writing|Tags: email newsletter, eNewsletter|

Business leaders often ask for ways to stay in front of their customers and prospects, while keeping a lid on costs. Without hesitation, one of our first recommendations is an email newsletter sent once or twice a month—every month, professionally written. Here’s why eNewsletters are so valuable. It’s a good investment. While many professionals are intrigued by social media (and we agree that there is merit in business use of social media), email still reigns for delivering business messages. “In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most… Continue Reading The Importance of Email Newsletters

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SEO + SMM: Aren’t They the Same?
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SEO + SMM: Aren’t They the Same?

SEO, Web Design

SEO + SMM: Aren’t They the Same?

By Megan Salch|2019-08-14T15:18:09-05:00May 1st, 2019|Categories: SEO, Web Design|

According to a recent survey, nearly 80 percent of small businesses with an SEO strategy are confident in their understanding of SEO best practices. Many of those same businesses list social media as part of their SEO strategy, which indicates the understanding of SEO is not quite as clear as business owners might believe.“Small business owners can often get their wires crossed when it comes to SEO strategies, usually mentioning things like social media.” - Ryan ScollonSource: https://themanifest.com/seo/small-business-seo-best-practices-2019Search Engine Optimization (SEO) focuses on organic search results bringing traffic to your website, brand awareness, lead generation and reputation management. SEO includes… Continue Reading SEO + SMM: Aren’t They the Same?

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Media Relations: It’s Beginning to Look a Lot Like Christmas
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Media Relations: It’s Beginning to Look a Lot Like Christmas

PR

Media Relations: It’s Beginning to Look a Lot Like Christmas

By Megan Salch|2019-08-12T17:56:14-05:00August 13th, 2019|Categories: PR|Tags: holiday gift guide, media relations, public relations|

To earn your products media coverage during the holidays, pitch for the holiday gift guides now. It’s indeed still hot in the summer, so it’s challenging to think ahead to the holiday season. However, if you want your products to be featured in magazines' holiday gift guides, the time to pitch is now (August). Most national magazines work on a 3-6 month lead time in terms of lining up the articles they’ll include in each issue. That means media relations strategists have Christmas sales and promotions on their minds as early as July and August. With this lead time in… Continue Reading Media Relations: It’s Beginning to Look a Lot Like Christmas

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LinkedIn Background Image Often Overlooked Opportunity
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LinkedIn Background Image Often Overlooked Opportunity

Graphic Design, Social Media

LinkedIn Background Image Often Overlooked Opportunity

By Megan Salch|2019-08-12T17:27:17-05:00August 12th, 2019|Categories: Graphic Design, Social Media|Tags: LinkedIn cover image|

As marketing experts and graphic designers, we’re always looking for good ways for organizations to build their brands and maximize their investment. While the social media channel LinkedIn has been available since May 2003, I’m still surprised at the number of businesses that don’t apply their branding to their LinkedIn company page. Our team is here to end the boring, light blue, starry default and give businesses’ brands more reach. Organizations of all sizes can use their logos and brand standards to create a LinkedIn background image that emphasizes their products/services as well as values. The ideal size for this… Continue Reading LinkedIn Background Image Often Overlooked Opportunity

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Instagram + Business = Great Mix for Marketing ROI
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Instagram + Business = Great Mix for Marketing ROI

PR, Social Media

Instagram + Business = Great Mix for Marketing ROI

By Megan Salch|2019-08-05T14:42:57-05:00August 13th, 2018|Categories: PR, Social Media|Tags: Instagram|

How to Use Instagram to Promote Your Business Instagram is a photo- and video-sharing app that allows users to post and review images from people and brands from all over the world. Brands have flocked to Instagram to keep up with users who are drifting away from written content in favor of beautiful photos that are more engaging and easier to consume. So how can your business and brand get going with Instagram? What's Your Goal for Instagram? Start by defining your business goal for using Instagram. Are you using it because you keep hearing a lot about this… Continue Reading Instagram + Business = Great Mix for Marketing ROI

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Preschedule FaceBook Posts to Promote Your Business, Maximize Your Time

By Megan Salch|2019-08-05T14:41:51-05:00July 25th, 2012|Categories: PR, Social Media|Tags: facebook, Facebook for business, Social Media, social media for business|

Are you trying to use social media to promote your business but struggling to find the time to do it all? Check out this page that walks you through scheduling your FaceBook posts in advance so you can line up a week's worth of updates in just a few minutes and then get back to your main job. As a marketing company, we do this for ourselves as well as some of our customers in Houston and find it really helps. You don't have to hire a PR firm to boost your social media exposure. Try these simple tips and… Continue Reading Preschedule FaceBook Posts to Promote Your Business, Maximize Your Time

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Facebook and Pinterest: Where Do I Start?
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Facebook and Pinterest: Where Do I Start?

PR, Social Media

Facebook and Pinterest: Where Do I Start?

By Megan Salch|2019-08-05T14:41:35-05:00August 5th, 2013|Categories: PR, Social Media|Tags: facebook, Pinterest, social media for business|

That's the exact question that I received from one of our clients. Her business is interior design so it's a very visual industry, which also makes it a great place for Pinterest. Since she also is helping people in their homes or businesses, she builds a very personal relationship with them. (When you open people's closets, drawers and wardrobes, you get to know them very well, she told me once.) The personal nature of her business also makes it a natural fit for FaceBook, where people get to know your company in a personal way. Here are a few tips… Continue Reading Facebook and Pinterest: Where Do I Start?

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Get a Leg Up by Pre-Scheduling FaceBook Posts

By Megan Salch|2019-08-05T14:41:03-05:00July 28th, 2016|Categories: PR, Social Media|Tags: facebook, Social Media, social media for business|

Many blog readers have heard about the importance of posting regularly to business FaceBook pages. Still, many small and medium businesses struggle to post with any regularity due in large part to professionals wearing multiple hats within their organizations, rather than focusing on social media solely. FaceBook makes it easy to pre-schedule posts so professionals can stay on top of social media needs while balancing other projects. In the following screen capture of our FaceBook page, just below the status field, you'll see a drop-down arrow next to the word "Publish". Click on that drop-down arrow. FaceBook then shows you "Schedule"… Continue Reading Get a Leg Up by Pre-Scheduling FaceBook Posts

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Social Media Management Services in New Year

By Megan Salch|2019-08-05T14:40:47-05:00July 28th, 2016|Categories: PR, Social Media|Tags: Social Media, social media for business, social media management services|

Like many organizations, you may have set up a FaceBook or Twitter account and you may have even created a blog. However, if you're not using social media management services, you may be asking: "Now what?" I hear time and again that professionals are using many of these tools for personal use but not to build their business. By spending a little time on your social media now, you really can position your company as a market leader and generate sales. If your team has recently experienced unfortunate layoffs and/or if your employees are already too stretched to take on… Continue Reading Social Media Management Services in New Year

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How Snapchat can Help Your Business (Part 1)
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How Snapchat can Help Your Business (Part 1)

PR, Social Media

How Snapchat can Help Your Business (Part 1)

By Megan Salch|2019-08-05T14:40:16-05:00January 31st, 2017|Categories: PR, Social Media|Tags: SnapChat, Social Media, social media for business|

Snapchat is a great way to engage your audience by sending personalized photos aka “snaps.” Users can get creative with the pencil tool and emojis to personalize their snaps to their friends. Photos and up to 10-second videos that are posted to Snapchat disappear after they have been seen unless a user screenshots the image. When viewing a friends’ posts, which on Snapchat are called “stories,” a user can send the photo to friends that they follow. Is Snapchat something that can help your business? Retail businesses can really benefit from the platform using it for quick demos and product… Continue Reading How Snapchat can Help Your Business (Part 1)

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