Blog - Page 5 of 13 - Tell Your Tale Marketing & Design

An Introduction to Google Data Studio
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An Introduction to Google Data Studio

SEO, Web Design, Website Analytics

An Introduction to Google Data Studio

By Megan Salch|2019-10-14T08:12:54-05:00October 7th, 2019|Categories: SEO, Web Design, Website Analytics|

Google Data Studio Series Index An Introduction to Google Data Studio Overview of the Interface and Connecting to a Data Source Website owners typically rely on Google Analytics to gain an understanding of how well their websites are performing. However, it’s easy to get overwhelmed with the amount of information available through Google Analytics, and many of the canned reports display the data in a confusing way. These reports are also littered with information that may not be relevant to your business goals. Here’s some good news. Google provides a wonderful tool called “Data Studio” that makes it… Continue Reading An Introduction to Google Data Studio

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Fastest Growing Instagram Account & What Matters
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Fastest Growing Instagram Account & What Matters

PR, Social Media

Fastest Growing Instagram Account & What Matters

By Megan Salch|2019-10-08T17:08:10-05:00October 8th, 2019|Categories: PR, Social Media|Tags: Instagram, social media for business|

With all the buzz around social media, I find the statistics about the fastest-growing Instagram accounts fascinating. I'm updating this post on October 8, 2019, from its original publication on June 10, 2016, to see how social media trends have changed and who seems to make the most progress on gaining followers on Instagram. The individuals behind the social media may be of even greater interest and definitely can teach business a few tricks. Question: In 2016, who "broke the record (on Instagram) held for almost a year by former soccer star David Beckham, who took twice as long to… Continue Reading Fastest Growing Instagram Account & What Matters

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Professional Writing for Internal Communications
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Professional Writing for Internal Communications

Professional Writing

Professional Writing for Internal Communications

By Megan Salch|2019-09-18T20:22:20-05:00September 18th, 2019|Categories: Professional Writing|Tags: email newsletter, eNewsletter, internal communications, newsletter|

Last month, we blogged on “The Importance of Email Newsletters” with particular emphasis on eNewsletters that are distributed to clients and prospects. This post will focus on professional writing for internal communications and the need for an email newsletter for employees. With so much activity at work and so many distractions (from social media feeds to the water cooler gossip), an email newsletter remains an important tool for keeping your team in the know. Critical elements include the eNewsletter’s quality writing and timeliness. First of all, yes, an internal newsletter is still important to businesses. Unless you have only two… Continue Reading Professional Writing for Internal Communications

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Online Reviews: Why You Should Care
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Online Reviews: Why You Should Care

Marketing, PR, SEO

Online Reviews: Why You Should Care

By Megan Salch|2019-08-29T11:10:41-05:00August 29th, 2019|Categories: Marketing, PR, SEO|

The Power of Online Reviews Online reviews can be a powerful tool in helping you provide a better customer experience. I know of a small business owner who has a creative approach to using online reviews that helps give him fresh ideas on improving the customer experience. He focuses his energy on the competitors’ lowest reviews and works with his employees to ensure his business excels in the areas where the competition struggles. This business owner truly values his customers’ reviews, responds to each one, involves his team and differentiates his business with a strong focus on excellence in… Continue Reading Online Reviews: Why You Should Care

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The Importance of Email Newsletters
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The Importance of Email Newsletters

Professional Writing

The Importance of Email Newsletters

By Megan Salch|2019-08-15T10:19:10-05:00August 14th, 2019|Categories: Professional Writing|Tags: email newsletter, eNewsletter|

Business leaders often ask for ways to stay in front of their customers and prospects, while keeping a lid on costs. Without hesitation, one of our first recommendations is an email newsletter sent once or twice a month—every month, professionally written. Here’s why eNewsletters are so valuable. It’s a good investment. While many professionals are intrigued by social media (and we agree that there is merit in business use of social media), email still reigns for delivering business messages. “In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most… Continue Reading The Importance of Email Newsletters

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SEO + SMM: Aren’t They the Same?
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SEO + SMM: Aren’t They the Same?

SEO, Web Design

SEO + SMM: Aren’t They the Same?

By Megan Salch|2019-08-14T15:18:09-05:00May 1st, 2019|Categories: SEO, Web Design|

According to a recent survey, nearly 80 percent of small businesses with an SEO strategy are confident in their understanding of SEO best practices. Many of those same businesses list social media as part of their SEO strategy, which indicates the understanding of SEO is not quite as clear as business owners might believe.“Small business owners can often get their wires crossed when it comes to SEO strategies, usually mentioning things like social media.” - Ryan ScollonSource: https://themanifest.com/seo/small-business-seo-best-practices-2019Search Engine Optimization (SEO) focuses on organic search results bringing traffic to your website, brand awareness, lead generation and reputation management. SEO includes… Continue Reading SEO + SMM: Aren’t They the Same?

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Media Relations: It’s Beginning to Look a Lot Like Christmas
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Media Relations: It’s Beginning to Look a Lot Like Christmas

PR

Media Relations: It’s Beginning to Look a Lot Like Christmas

By Megan Salch|2019-08-12T17:56:14-05:00August 13th, 2019|Categories: PR|Tags: holiday gift guide, media relations, public relations|

To earn your products media coverage during the holidays, pitch for the holiday gift guides now. It’s indeed still hot in the summer, so it’s challenging to think ahead to the holiday season. However, if you want your products to be featured in magazines' holiday gift guides, the time to pitch is now (August). Most national magazines work on a 3-6 month lead time in terms of lining up the articles they’ll include in each issue. That means media relations strategists have Christmas sales and promotions on their minds as early as July and August. With this lead time in… Continue Reading Media Relations: It’s Beginning to Look a Lot Like Christmas

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LinkedIn Background Image Often Overlooked Opportunity
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LinkedIn Background Image Often Overlooked Opportunity

Graphic Design, Social Media

LinkedIn Background Image Often Overlooked Opportunity

By Megan Salch|2019-08-12T17:27:17-05:00August 12th, 2019|Categories: Graphic Design, Social Media|Tags: LinkedIn cover image|

As marketing experts and graphic designers, we’re always looking for good ways for organizations to build their brands and maximize their investment. While the social media channel LinkedIn has been available since May 2003, I’m still surprised at the number of businesses that don’t apply their branding to their LinkedIn company page. Our team is here to end the boring, light blue, starry default and give businesses’ brands more reach. Organizations of all sizes can use their logos and brand standards to create a LinkedIn background image that emphasizes their products/services as well as values. The ideal size for this… Continue Reading LinkedIn Background Image Often Overlooked Opportunity

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Instagram + Business = Great Mix for Marketing ROI
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Instagram + Business = Great Mix for Marketing ROI

PR, Social Media

Instagram + Business = Great Mix for Marketing ROI

By Megan Salch|2019-08-05T14:42:57-05:00August 13th, 2018|Categories: PR, Social Media|Tags: Instagram|

How to Use Instagram to Promote Your Business Instagram is a photo- and video-sharing app that allows users to post and review images from people and brands from all over the world. Brands have flocked to Instagram to keep up with users who are drifting away from written content in favor of beautiful photos that are more engaging and easier to consume. So how can your business and brand get going with Instagram? What's Your Goal for Instagram? Start by defining your business goal for using Instagram. Are you using it because you keep hearing a lot about this… Continue Reading Instagram + Business = Great Mix for Marketing ROI

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Preschedule FaceBook Posts to Promote Your Business, Maximize Your Time

By Megan Salch|2019-08-05T14:41:51-05:00July 25th, 2012|Categories: PR, Social Media|Tags: facebook, Facebook for business, Social Media, social media for business|

Are you trying to use social media to promote your business but struggling to find the time to do it all? Check out this page that walks you through scheduling your FaceBook posts in advance so you can line up a week's worth of updates in just a few minutes and then get back to your main job. As a marketing company, we do this for ourselves as well as some of our customers in Houston and find it really helps. You don't have to hire a PR firm to boost your social media exposure. Try these simple tips and… Continue Reading Preschedule FaceBook Posts to Promote Your Business, Maximize Your Time

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