Megan Frazier Salch, President

10 Tips for Planning Your Website Design

In this article, we'll share 10 tips for planning your website design, whether you're tackling this with your internal marketing team or using a marketing agency. 1. Plan to spend time thinking about how your website will be structured, in other words, how it will be organized. It's easy to jump into the look & feel of the website but the structure is really the foundation of the website design. What is the key information that prospects want to learn about you? How does it make most sense to organize that information on your new website? You can likely… Continue Reading 10 Tips for Planning Your Website Design

By Megan Salch|2019-03-26T09:50:21-05:00July 25th, 2016|Categories: Web Design|Tags: web development, website design best practices|Comments Off

Best Practice for Email Signatures

A client recently asked us for some tips on formatting their email signatures so that the complete information would be clearly delivered to their recipients. This opened up a big discussion about what should and shouldn't be included in an email signature. Here, we share 7 Steps for Email Signatures at Work. Brevity is key. Remember: people are often glancing at your email signature, not reading every word. Give them the information they need, how they need it. We recommend no more than eight lines. Four to five lines is really best. - Obviously, you should list your name, perhaps… Continue Reading Best Practice for Email Signatures

By Megan Salch|2018-08-09T10:27:31-05:00April 4th, 2016|Categories: PR|Tags: email, email marketing for restaurants|Comments Off

WordPress and Business Catalyst Comparison
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WordPress and Business Catalyst Comparison

Web Design

WordPress and Business Catalyst Comparison

Implementing a Content Management System (CMS) is not a one-size-fits-all situation and requires a comprehensive analysis to arrive at the best decision. This article provides a high-level overview of WordPress and Business Catalyst that can be helpful when deciding which CMS to use. Keep in mind that both systems are constantly evolving to meet market demands and to keep up with the latest trends in technology industry. Total number of websites As of March 1, 2016 at around 5:20 pm CST the total number of websites was 996,545,487 according to Internet Live Stats. Business Catalyst claims to host over 120,000 active… Continue Reading WordPress and Business Catalyst Comparison

By Megan Salch|2019-03-26T09:50:59-05:00March 21st, 2016|Categories: Web Design|Tags: Business Catalyst, WordPress|Comments Off

5 Things Businesses Should Turn Up in a Downturn

Marketing in a Downturn: We've all heard about the struggling economy and it may be this way for some time. While the economic tightening first affected Houston's oil and gas market, the longer term impact has spread further across industries and even professional levels. We could jump on the political bandwagon to sling mud at the culprits but we've decided to take a different approach. Here are 5 things businesses can turn up in the downturn. 1. Networking: While some may feel more comfortable staying at the office, you've got to put yourself out there so more people can meet… Continue Reading 5 Things Businesses Should Turn Up in a Downturn

By Megan Salch|2018-08-09T10:39:43-05:00February 23rd, 2016|Categories: Marketing|Tags: marketing in economic downturn, marketing strategy in a downturn|Comments Off

A Great Customer Service Analogy & Why It Matters
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A Great Customer Service Analogy & Why It Matters

PR

A Great Customer Service Analogy & Why It Matters

Customer service is an important part of any business. Marketing is no different. I don't pretend to have all the answers, which is why I read a lot of business books on topics that include superior customer service and ask a lot of questions. My latest read is a book called The Rules of Woo by Cindy Solomon. I thought the following excerpt is an especially interesting look at how many companies treat their prospects and customers. What do you think of the following? A man dies and finds himself at the pearly gates. The guard at the gate is… Continue Reading A Great Customer Service Analogy & Why It Matters

By Megan Salch|2020-02-19T14:35:51-06:00December 7th, 2015|Categories: PR|Tags: Branding, creating buyer personas|Comments Off

Email Briefly
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Email Briefly

Professional Writing

Email Briefly

Today's desktop computers tend to be connected to large widescreen monitors. When writing emails at full screen width it can give the false impression that you're being brief. If you're lucky enough to get a reply the message body will only continue to get longer since the original message will be included with the reply to the reply to the reply to the reply to the original message. Looking at the same message at 50% screen width shows it's much more wordy than originally believed. Seeing the same email on a mobile device screen is enough to make you feel… Continue Reading Email Briefly

By Megan Salch|2018-08-08T16:31:44-05:00October 27th, 2015|Categories: Professional Writing|Comments Off

Tips for Improving Photo Resolution
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Tips for Improving Photo Resolution

Graphic Design

Tips for Improving Photo Resolution

We often are asked for tips on improving photo resolution so that clients can take their own photos for marketing purposes. While I usually recommend a professional photographer for marketing collateral, there are situations when taking photographs on your own makes sense. Thus, we'll share the following tips for taking pictures that can be used for print purposes since the photos will be high resolution. When taking photos for professional use, here are some things to keep in mind so that your photos are taken at the highest resolution. We can always downsize the resolution (or crispness) of a photo… Continue Reading Tips for Improving Photo Resolution

By Megan Salch|2019-10-15T08:34:38-05:00August 20th, 2014|Categories: Graphic Design|Tags: graphic design houston, quick tips|Comments Off

PR is much more than a Press Release

When you launch a new product/service, revamp your web site or do another great deed that's newsworthy, who do you tell? How do you tell it? Maybe you write a press release and email it to your contact database. Good. Which reporters are on that list and how good is your relationship with them? Do they know you as the expert in your field and do they proactively call on you for insight? PR does not stand for press release. Writing press releases is important for getting your story out, but it's not the only tool in your arsenal.… Continue Reading PR is much more than a Press Release

By Megan Salch|2018-09-26T13:12:41-05:00November 21st, 2013|Categories: PR|Tags: PR houston, Press release|Comments Off

Facebook and Pinterest: Where Do I Start?
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Facebook and Pinterest: Where Do I Start?

PR, Social Media

Facebook and Pinterest: Where Do I Start?

That's the exact question that I received from one of our clients. Her business is interior design so it's a very visual industry, which also makes it a great place for Pinterest. Since she also is helping people in their homes or businesses, she builds a very personal relationship with them. (When you open people's closets, drawers and wardrobes, you get to know them very well, she told me once.) The personal nature of her business also makes it a natural fit for FaceBook, where people get to know your company in a personal way. Here are a few tips… Continue Reading Facebook and Pinterest: Where Do I Start?

By Megan Salch|2019-08-05T14:41:35-05:00August 5th, 2013|Categories: PR, Social Media|Tags: facebook, Pinterest, social media for business|Comments Off

5 Things to Check When Doing Graphic Design in Photoshop
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5 Things to Check When Doing Graphic Design in Photoshop

Graphic Design

5 Things to Check When Doing Graphic Design in Photoshop

When working on marketing your business, there are some graphic design basics to keep in mind--whether you've hired a design firm like Tell Your Tale or are handling the marketing in-house. You always want to make sure you have the best type of files for the intended marketing use. Let's go over the basics. 1. Size: Literally, how many inches tall and wide is your image? 2. Resolution: Is the file 72 dots per inch (dpi), 150 dpi or 300 dpi? Dots per inch (dpi) is used for print, while pixels per inch is used for the web and lines… Continue Reading 5 Things to Check When Doing Graphic Design in Photoshop

By Megan Salch|2018-08-09T08:52:12-05:00September 20th, 2012|Categories: Graphic Design|Tags: graphic design houston, Photoshop|Comments Off

About Megan Salch