In the dynamic world of business, maintaining a strong and relevant brand is crucial for success. However, as markets evolve and consumer preferences shift, businesses may face the decision of whether to refresh their brand or undertake a complete rebranding. While both strategies aim to enhance brand perception and market position, they differ significantly in scope, impact and execution. This blog post explores the differences between refreshing your business brand and a complete rebranding, along with the PROs, CONs, and potential pitfalls to avoid. Understanding the Differences A brand refresh involves making subtle updates to your existing brand to [...]

The online world is fast paced. Maintaining your website is critical for keeping your business relevant and competitive. Adding new content to your website gives people more reasons to return to your site. Search engines also reward websites with fresh content by sending more web searchers to those updated websites. However, it might not always be clear when a website overhaul is necessary, rather than just adding new content or refreshing the existing. Here are some signs that it’s time to consider revamp your online presence. 1. Outdated Design Web design trends evolve quickly. A website that looked cutting-edge [...]

There’s a lot of conversations occurring about how artificial intelligence (AI) can be used to improve and accelerate marketing efforts. At the same time, professionals are also pondering the risks of AI—from security breaches to copyright infringement and intellectual property rights. Some are also concerned that AI will replace human efforts (which I’ll explain why that isn’t exactly so). In this article, we’ll cover several ways that AI can enhance your marketing efforts, share examples of how organizations are already taking advantage of AI and explore how to mitigate the risks.   Marketing professionals can leverage AI in various [...]

Email newsletters or eNewsletters are valuable tools for businesses small and large. They offer the opportunity for your experts to share their industry knowledge, which also supports search engine optimization (SEO). That, in turn, attracts people seeking your expertise to your website, driving more leads to your business. Since the cost to create and publish content online is relatively low, eNewsletters make sound business sense. In this article, we cover how to jumpstart your email newsletters to give your business greater visibility and generate sales. 1. Define your target audience. When we hear professionals say that their product or [...]