Strategic Social Media Drives Foot Traffic into Restaurants As of 2017, 81 percent of Americans have a social media profile, representing a five percent growth compared to the previous year, according to Statista. Additionally, the number of worldwide social media users is expected to grow to some 2.5 billion by 2018.1 With this whopping number of potential buyers online, many of whom interact with their phones 13 X per hour or 200 X per day,2 social media puts low-cost marketing tools at restauranteurs’ fingertips. Used strategically, social media really can drive hungry customers into restaurants. Here’s how you can make [...]