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About Megan Salch

Megan F. Salch has 20 years of marketing and communications experience. After working in the U.S. Senate as well as for a software company, Arthur Andersen and research firm APQC, Megan launched Tell Your Tale in 2005 to help organizations communicate regularly and deliberately. She works with medium and large organizations on messaging, branding and communicating with target audiences. Her out-of-the-box thinking and business savvy help organizations stand out from the crowd. Be sure to follow Megan on Twitter under the name “TellYourTale”. Megan is also a published author, writing the book 100+ Activities for Houston Kids.

Tips for Writing Engaging Email Newsletters

Email newsletters or eNewsletters are valuable tools for businesses small and large. They offer the opportunity for your experts to share their industry knowledge, which also supports search engine optimization (SEO). That, in turn, attracts people seeking your expertise to your website, driving more leads to your business. Since the cost to create and publish content online is relatively low, eNewsletters make sound business sense. In this article, we cover how to jumpstart your email newsletters to give your business greater visibility and generate sales. 1. Define your target audience. When we hear professionals say that their product or… Continue Reading Tips for Writing Engaging Email Newsletters

By |2024-05-08T12:19:21-05:00May 7th, 2024|Categories: Blog|0 Comments
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Expand your business connections with Houston’s leading female professionals.

Expand your business connections with Houston’s leading female professionals. The 2021 Women Driving Business series will introduce you to some of the most influential women in Houston, while building your network and further developing your own potential. This event series is organized by the Houston West Chamber of Commerce and a remarkable group of sponsoring ladies. It is chaired by Megan F. Salch of Tell Your Tale Marketing. Sponsor-Only Photoshoot Thursday, April 29, 2021 | 3:30 – 5 pm At Tony’s Restaurant Prepare for a unique social gathering and photoshoot only for our event sponsors. Kick off the afternoon… Continue Reading Expand your business connections with Houston’s leading female professionals.

By |2023-03-13T03:12:47-05:00April 30th, 2021|Categories: Events|0 Comments
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Marketing Best Practices to Drive Foot Traffic to Your Business

COVID-19 has left its mark on likely every business nationwide. Still, restaurants and retail establishments have especially struggled to comply with the government-issued regulations, practice safety measures and keep their businesses profitable. Houston Community College (HCC) recently invited me to deliver a virtual presentation on "Marketing Best Practices to Drive Foot Traffic to Your Business" with a special focus on restaurants and retail businesses.  While this post isn't an exact replica of that presentation, it's a good recap and offers loads of marketing tips for businesses that are dependent on walk-in buyers. 1). First, double down on your marketing during… Continue Reading Marketing Best Practices to Drive Foot Traffic to Your Business

By |2020-08-10T21:08:31-05:00August 10th, 2020|Categories: Blog, Marketing|0 Comments
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5 Ways to Market Your Business While Showing Empathy

Four months into the COVID-19 pandemic and business owners nationwide are searching for ways to market  your business in creative ways that will produce more sales. It’s time to think differently… to no longer stand back hesitantly. It’s time to be bold with your marketing. So, let’s get started. 1). Break it down. Since so much is changing & changing quickly, you don’t want to use your 2020 marketing plan that was assembled before COVID-19 hit the United States. You also don’t want to plan now for the rest of the year because we expect – even hope -- the… Continue Reading 5 Ways to Market Your Business While Showing Empathy

By |2020-06-29T12:47:44-05:00June 29th, 2020|Categories: Blog, Marketing|0 Comments
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Marketing Smarter during COVID-19 Pandemic

With so many people distracted with new work and life scenarios due to COVID-19, we're finding marketers need to work smarter (& likely harder too) to engage with prospective buyers. I delivered a presentation recently to the Greater Heights Area Chamber of Commerce on "Marketing during the COVID-19 Pandemic", which in many ways translates to "Where can your marketing have the biggest impact with limited time and budget?" Here are the 7 steps that I shared with the Heights Chamber, plus a number of others. I hope you'll add your own feedback to #commentform, so I can see which marketing… Continue Reading Marketing Smarter during COVID-19 Pandemic

By |2020-05-19T21:08:10-05:00May 19th, 2020|Categories: Blog, Marketing|0 Comments
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Ways to Stay in Front of Your Customers during the COVID-19 Pandemic

As business leaders worldwide look for ways to minimize the impact of the COVID-19 pandemic on their revenues, we're sharing ways to stay in front of your customers while maintaining physical distance. Below are 7 tips to reach out to clients and prospects to keep your business humming. We'd love readers to add comments to this blog post about additional tips as well as the responses you experience when trying out these. 1). Mail clients and prospects a holiday card with a personal note. We've sent branded Easter cards this week. You could also send a "Welcome Spring" note or… Continue Reading Ways to Stay in Front of Your Customers during the COVID-19 Pandemic

By |2020-04-15T09:07:52-05:00April 9th, 2020|Categories: Blog, PR|0 Comments
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Why Internal Communications is More Critical Than Ever

Internal Communications during Virtual Office Environments Most local businesses will be working virtually for at least the coming weeks and business leaders need to think differently about how they will keep communication flowing to inform and engage employees. They’ll also need to be more flexible to accommodate employees facing new scenarios—from children attempting virtual learning to ongoing health concerns. Consider these tips for keeping your business moving forward despite the challenges presented with the COVID-19 epidemic. Start with Clear Expectations and a Flexible Mindset Business leaders should explain upfront how they expect employees to work. For example, if team members… Continue Reading Why Internal Communications is More Critical Than Ever

By |2020-04-15T09:06:01-05:00April 6th, 2020|Categories: Blog, Professional Writing|0 Comments
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How to Use Google My Business to Promote Your Houston Business

  Google My Business is a free (at least for now) service by Google that helps businesses promote your products and services online through local search optimization. While organizations should optimize your own websites, Google My Business heavily integrates with Google’s online search functionality and can boost a business to top search results, which in turn drives more traffic to your websites. In many ways, this is one way to fill the top of your sales funnel with more leads that are highly qualified and located nearby. Since we’ve yet to meet a small business in Houston (or elsewhere for… Continue Reading How to Use Google My Business to Promote Your Houston Business

By |2020-02-24T16:55:43-06:00February 24th, 2020|Categories: Blog, SEO, Social Media|Comments Off on How to Use Google My Business to Promote Your Houston Business
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Google Data Studio – Part 3: Your First Report

Welcome to part 3 of the Google Data Studio series, where I’m guiding you through connecting your data source to your first report, adding visualizations, and making basic styling adjustments. Adding the Data Source to a Report In part 2, we ended with creating a Data Source. Now we’re going to connect that Data Source to a Report. Click the blue “Create Report” button in the top right corner. The next screen will ask you to confirm that you want to add the Data Source to the report. After reading the notice, select the blue “Add to… Continue Reading Google Data Studio – Part 3: Your First Report

By |2019-10-15T12:38:31-05:00October 21st, 2019|Categories: SEO, Web Design, Website Analytics|Comments Off on Google Data Studio – Part 3: Your First Report
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Which Graphic File Format is Best: Vector and Raster Images

Low resolution, high resolution, which graphic file do you need when? Which graphic file format is best? We are frequently asked just this. The answer? How your graphics will be used dictates whether you need a low-resolution or high-resolution image. To further complicate things, business leaders often can’t open the art files because they don’t have (and don’t need) the graphic design programs (such as Adobe Photoshop, Illustrator and InDesign) used to create the graphics. In this post, we’ll explain those terms a bit and show examples of when a graphic file has been used incorrectly and how to correct… Continue Reading Which Graphic File Format is Best: Vector and Raster Images

By |2019-10-16T08:13:37-05:00October 15th, 2019|Categories: Graphic Design|Tags: , |Comments Off on Which Graphic File Format is Best: Vector and Raster Images
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