Strategic Trade Show Planning Ensures Strong ROI  Trade shows can be a hit or miss depending on your preparedness, so it is important that you start planning early. To give you a rough estimate, start planning about 90 days in advance. In this post, we’ll walk through the critical steps on how to prepare for a successful trade show or conference to ensure good visibility and strong return on investment (ROI). The Planning Stage: First things first. You need to ask yourself, what type of trade show is this? This will lead you to thinking about the types of attendees [...]