I’m often asked why a business should hire a marketing agency like Tell Your Tale instead of hiring employees to handle marketing. The biggest reason is certainly cost. Hiring versus outsourcing is an age-old dilemma but one that often concludes with cost savings through outsourcing. When hiring marketing staff as employees, there are higher costs—both hard and soft—to remember that aren’t extended to the client/business owner who’s working with a marketing agency. Let’s explore. Recruiting candidates: Whether a business owner is paying HR personnel to recruit, running ads on Indeed.com or other recruitment portals or paying other employees to attend [...]