The Benefits of Blogging for Business Why is it important to have a business blog? Blogging once was a platform that allowed individuals to voice their opinions in an ungated way. Blogging has since evolved into a necessary tool for businesses to stay current and visible amongst customers and prospects. Let’s explore the various benefits of business blogging. Reason #1: Blogging boosts search engine optimization. Search engines such as Google and Bing reward websites that publish new/fresh content by sending more site visitors their way. By publishing blog pots regularly, you’re building out the resources that your website offers,… Continue Reading Why Blogging for Business is Important