The Houston West Chamber of Commerce (HWCOC) hired Tell Your Tale to write success stories that spotlight Chamber members who have grown their businesses through involvement in the HWCOC. The “Member Spotlights” would be shared with prospective members to show how Chamber membership generates new business. The articles would also be shared with current Chamber members to encourage more participation.
With a list of members identified, Tell Your Tale interviewed the selected professionals, asking questions that would pinpoint how these people participated in Chamber activities to reap a strong ROI on their investment of both dollars and time. Based on the interviews, our writers drafted two-page articles that were vetted with the Chamber and the highlighted businesses. Next, Tell Your Tale created a template leveraging the Chamber’s brand to give the articles a professional and easy-to-read look.
Feedback from Chamber members has been strong.