Home/Website Maintenance

An Introduction to Search Engine Optimization (SEO)

Search engine optimization is constantly changing and can be quite complex. This article will provide some guidance on considerations when building or maintaining your website, so that you can understand the areas that are working and those that need improvement. Start at the End All search engine optimization efforts should start by clearly identifying goals that are important to your organization. The S.M.A.R.T. goals model can help you get started off on the right foot. Specific – The more specific your goal, the more effective you’re likely to be at achieving the goal. There’s a big difference between “drive [...]

By |2019-11-12T07:07:59-06:00July 31st, 2019|Categories: SEO, Web Design, Website Analytics, Website Maintenance|0 Comments

Contractors Need Websites

Are websites worth the investment? As an underground utility contractor, you work extremely hard to manage costs. So, cost-effective marketing is an extremely important part of your business. This often means that things like websites become outdated or you choose to have no website at all. But as we barrel toward 2020 at breakneck speed, that model is going to have to change. First impressions matter. A modern, functional website is now part of making a good first impression to prospective employees, prospective customers and to the communities where you are working. Skilled employees are on the hunt for work [...]

By |2019-11-12T07:07:59-06:00July 3rd, 2019|Categories: Professional Writing, SEO, Web Design, Website Maintenance|0 Comments

Does My Website Need a Facelift or Forklift Upgrade?

Download our guide "Does My Website Need a Facelift or Forklift" to learn more. Related Articles Why WordPress Makes Sense for Business Websites Make Your Website Social Media-Friendly or Else! Why Website Speed Matters

By |2019-11-12T07:08:01-06:00April 2nd, 2019|Categories: Web Design, Website Maintenance|0 Comments

Importance of Website Maintenance to Protect Against Hacks

Most businesses have a website to promote their products/services and attract new leads. Many organizations also have dedicated time and resources to updating the content (text, graphics, downloadable files) on their websites too. What’s astonishing is the lack of attention spent on the back-end security and functionality of websites on an ongoing basis. With so many professionals launching websites and forgetting the importance of the technical website maintenance, it’s no wonder so many websites get hacked. Let’s explore the causes of website hacks, the risks to small and medium businesses and the steps you can take to avert these [...]

By |2019-11-12T07:08:03-06:00December 5th, 2018|Categories: Web Design, Website Maintenance|Tags: , |0 Comments

Is Your Website 2019 Ready?

Why in the world would you start a project like revamping your website in calendar Q4 of 2018? Because you want to start calendar 2019 off on the right foot. Do you still have time to launch your new website before January 1? Absolutely, but you need to get started. “How can that be?” you might be thinking. “Can you really get a site up that fast?” Again, the answer is yes. Website engagements used to be months of coding and getting it just right before you launched because updating sites was cumbersome. That line of thinking is outdated [...]

By |2019-11-12T07:08:06-06:00October 25th, 2018|Categories: Web Design, Website Maintenance|Tags: |0 Comments

Migrating WordPress to PHP 7

WordPress is written in the PHP programming and scripting language. The developers of PHP have stopped releasing feature updates and bug fixes for PHP 5.6 and security updates will cease December 31, 2018. Some web hosts such as WP Engine have published articles on their blog and sent emails to their customers recommending they move away from PHP versions older than PHP 7. While PHP 5.6 will still be available and continue to function, it would be wise to move to PHP 7 sooner rather than later. PHP 7 brings new features and performance improvements that are mostly of [...]

Moving from Adobe Business Catalyst to WordPress

What to Think About When Moving from ABC to WP Adobe has announced the end-of-life for Business Catalyst, a website host and web platform. As of March 26, 2021, Adobe will stop hosting all Business Catalyst sites. We’re already seeing a mass exodus of Business Catalyst partners and at least one of the largest web design companies is moving the bulk of its clients to WordPress. We’re also seeing the support structure of Business Catalyst being reduced as some of Adobe’s key people move on to greener pastures. Fortunately, Tell Your Tale has been focused on building WordPress websites [...]

By |2019-11-12T07:08:10-06:00August 28th, 2018|Categories: Web Design, Website Maintenance|Tags: , |0 Comments

12 Areas of Your Website That Should Be Kept Current

As someone who loves to learn something new every chance I get, it’s exciting to see rapid advances in technology are connecting more people every day. This is also leading to a broader set of creative minds coming together to solve complex problems and inventing entirely new products and services. A lot of information is being generated as well, at times more than we can process, so we’re having to invent new ways to manage it all. Just as important is the need for up-to-date and relevant information. Secure, reliable and fast platforms to support this are required as [...]

By |2019-11-12T07:08:17-06:00January 10th, 2018|Categories: Web Design, Website Maintenance|Tags: , , |0 Comments

Why Website Speed Matters

The rapid growth of access to high speed devices connected to high speed networks has resulted in people being able to consume a large amount of information from a wide variety of sources in a very short time period. This happens every day and every day it seems to happen faster and on a larger scale.  It’s become more important than ever to respect your customers time and provide the least path of resistance wherever possible. In this article we’re going to identify some barriers to a successful website and how to tackle those barriers. We expect speed A website [...]

The Case for Monthly WordPress Maintenance

I often am asked why organizations with WordPress websites need to update and maintain them on a monthly basis. To me, it’s like having air conditioning in Houston’s summer. You aren’t required to have air conditioning, but it sure makes your life easier and in some cases it’s life-changing. Proper WordPress maintenance will literally keep your website running optimally. Without it, tools break, the site’s navigation can become unusable and your business’ online presence will end up looking unprofessional and unreliable. Why wait until these things happen to your site to correct them? Here are a few things to look [...]

By |2019-11-12T07:08:25-06:00August 9th, 2016|Categories: Web Design, Website Maintenance|Tags: , |0 Comments