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Connect on LinkedIn with QR Code

LinkedIn Simplifies Connecting with New Contacts through the Use of Auto-Generated QR Codes Have you ever gone to a networking event and realized you forgot your business cards? Have you been at an event and found yourself stumped when you handed out your last business card? It can feel awkward to ask for someone’s business card but not give yours. Get ready for the rescue by LinkedIn. I recently learned a quick and easy way to connect with new contacts on LinkedIn, whether you have business cards with you or not, all while avoiding the sometimes cumbersome effort of typing [...]

By |2019-11-12T07:07:55-06:00November 12th, 2019|Categories: Social Media|Tags: , |0 Comments

Fastest Growing Instagram Account & What Matters

With all the buzz around social media, I find the statistics about the fastest-growing Instagram accounts fascinating. I'm updating this post on October 8, 2019, from its original publication on June 10, 2016, to see how social media trends have changed and who seems to make the most progress on gaining followers on Instagram.  The individuals behind the social media may be of even greater interest and definitely can teach business a few tricks. Question: In 2016, who "broke the record (on Instagram) held for almost a year by former soccer star David Beckham, who took twice as long to [...]

By |2019-11-12T07:07:57-06:00October 8th, 2019|Categories: PR, Social Media|Tags: , |0 Comments

Social Media for Business

Why It Makes Sense for Your Organization to Dominate the Social Channels Image by TeroVesalainen from Pixabay  Many marketing and sales professionals admit that attention to business social media outreach tends to wane when times are busy. With so many marketers wearing numerous hats within small businesses, it’s no wonder that social media can become neglected when other duties call. After all, you can crank out a few, quick posts in no time at all, so it’s easy to push social media to later. Plus, you could argue that employees really should focus on the big-ticket, large expense efforts to ensure organizations are [...]

By |2019-11-12T07:07:58-06:00September 18th, 2019|Categories: Social Media|Tags: , |0 Comments

LinkedIn Background Image Often Overlooked Opportunity

As marketing experts and graphic designers, we’re always looking for good ways for organizations to build their brands and maximize their investment. While the social media channel LinkedIn has been available since May 2003, I’m still surprised at the number of businesses that don’t apply their branding to their LinkedIn company page. Our team is here to end the boring, light blue, starry default and give businesses’ brands more reach. Organizations of all sizes can use their logos and brand standards to create a LinkedIn background image that emphasizes their products/services as well as values. The ideal size for this [...]

By |2019-11-12T07:07:59-06:00August 12th, 2019|Categories: Graphic Design, Social Media|Tags: |0 Comments

Generation Z: High Expectations

A great variety of topics were covered at the WP Engine Summit that I recently attended in Austin, Texas. Of particular interest was a panel discussion between WP Engine’s Chief Marketing Officer Mary Ellen Dugan and leaders in the Gen Z community about their digital experience expectations. The Generation Z demographic is the group of about 74 million people born between 1995 and 2012 or 2015, depending on the source. That cohort is larger in number than the Baby Boomers. Gen Z is the first generation to have not known a world without social media. This generation prefers to [...]

By |2019-11-12T07:07:59-06:00July 15th, 2019|Categories: Social Media, Web Design|0 Comments

How to Engage on Social Media for Real Engagement

As event season slows for the summer, many professionals look to social media to engage with customers and prospects. Staying top of mind is critical. Stepping up the quality of your posts and the frequency of posting is smart, but how you’re engaging is more important. Let’s dig into a few keys to engaging more with social media because more isn’t always better. Don’t just post. Engage. While it can be overwhelming to reply to every comment on social media, professionals can plan a set time each day to reply to comments and shares. Dedicating even 15-30 minutes each day [...]

By |2019-11-12T07:08:00-06:00June 17th, 2019|Categories: PR, Social Media|Tags: |0 Comments

How to Use Instagram Stories for Business

If your business sells a visual product such as a restaurant, art gallery or retail space, Instagram offers a host of promotional opportunities for you. While posting photos and videos to Instagram (as well as other social outlets) can be rewarding, this post will examine specific ways to use Instagram Stories to boost your visibility and draw traffic to your venue. First, the key difference between posting to Instagram and posting to Instagram (IG) Stories is that with Stories, you can post multiple photos and videos together in a slide format so that viewers can swipe through the photos [...]

By |2019-11-12T07:08:09-06:00September 19th, 2018|Categories: PR, Social Media|Tags: , |0 Comments

Instagram + Business = Great Mix for Marketing ROI

How to Use Instagram to Promote Your Business Instagram is a photo- and video-sharing app that allows users to post and review images from people and brands from all over the world. Brands have flocked to Instagram to keep up with users who are drifting away from written content in favor of beautiful photos that are more engaging and easier to consume. So how can your business and brand get going with Instagram? What's Your Goal for Instagram? Start by defining your business goal for using Instagram. Are you using it because you keep hearing a lot about this [...]

By |2019-11-12T07:08:10-06:00August 13th, 2018|Categories: PR, Social Media|Tags: |0 Comments

Managing Online Customer Reviews on Social Media Channels

A business’ online presence has a strong influence on its reputation. It’s no wonder that companies are quick to build their online presence beyond a website, extending into social media sites and online business listings. The real challenge and power both exist in managing online customer reviews on them all. Not only does proper attention and diligence mold a strong, positive reputation for your business, it also helps generate more traffic to your website, which in turn can lead to more sales. It's the power of online reputation management. Here are some key tips for managing your online reputation whether [...]

By |2019-11-12T07:08:17-06:00January 16th, 2018|Categories: PR, Social Media|Tags: , |0 Comments

Social Media for Restaurants: How to Attract Hungry Customers

Strategic Social Media Drives Foot Traffic into Restaurants As of 2017, 81 percent of Americans have a social media profile, representing a five percent growth compared to the previous year, according to Statista. Additionally, the number of worldwide social media users is expected to grow to some 2.5 billion by 2018.1 With this whopping number of potential buyers online, many of whom interact with their phones 13 X per hour or 200 X per day,2 social media puts low-cost marketing tools at restauranteurs’ fingertips. Used strategically, social media really can drive hungry customers into restaurants. Here’s how you can make [...]

By |2019-11-12T07:08:19-06:00September 5th, 2017|Categories: PR, Social Media|Tags: |0 Comments